[{"data":1,"prerenderedAt":225},["ShallowReactive",2],{"case-study-category-cell-phones-and-accessories-en":3,"case-study-category-children-5412706c-dda4-40b6-99bd-6db6e91c5f4f-en":19,"case-study-category-ancestors-cell-phones-and-accessories-en":99,"case-study-category-cases-cell-phones-and-accessories-cell-phones-and-accessories-1-en":100},{"id":4,"parent_id":5,"path":6,"slug":6,"sort_order":7,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":13,"title":14,"subtitle":15,"intro":5,"meta_title":16,"meta_description":17,"case_count":18},"5412706c-dda4-40b6-99bd-6db6e91c5f4f",null,"cell-phones-and-accessories",103,true,false,"2026-09-22","2026-09-22T11:13:31.187156+00:00","en","Cell Phones & Accessories","Amazon Cell Phones & Accessories Case Studies","Real campaigns we ran for cell phones & accessories brands on Amazon — what was broken, what we changed and what it moved.","Cell Phones & Accessories Case Studies","See how our Amazon agency grows Cell Phones & Accessories brands: the challenge, the work we ran and the numbers it moved.",10,[20,31,40,50,59,69,79,89],{"id":21,"parent_id":4,"path":22,"slug":23,"sort_order":24,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":25,"title":26,"subtitle":27,"intro":5,"meta_title":28,"meta_description":29,"case_count":30},"edbc77fa-6fc9-432e-8558-df31935b1d7d","cell-phones-and-accessories\u002Fcases-and-covers","cases-and-covers",0,"Cases & Covers","Amazon Cases & Covers Case Studies","Real campaigns we ran for cases & covers brands on Amazon — what was broken, what we changed and what it moved.","Cases & Covers Case Studies","See how our Amazon agency grows Cases & Covers brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",1,{"id":32,"parent_id":4,"path":33,"slug":34,"sort_order":30,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":35,"title":36,"subtitle":37,"intro":5,"meta_title":38,"meta_description":39,"case_count":30},"84aee4b1-f162-4b9f-a918-d557ba7381ba","cell-phones-and-accessories\u002Fscreen-protectors","screen-protectors","Screen Protectors","Amazon Screen Protectors Case Studies","Real campaigns we ran for screen protectors brands on Amazon — what was broken, what we changed and what it moved.","Screen Protectors Case Studies","See how our Amazon agency grows Screen Protectors brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":41,"parent_id":4,"path":42,"slug":43,"sort_order":44,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":45,"title":46,"subtitle":47,"intro":5,"meta_title":48,"meta_description":49,"case_count":30},"55673a46-800e-479b-80c3-20a3462d1db5","cell-phones-and-accessories\u002Fchargers-and-cables","chargers-and-cables",2,"Chargers & Cables","Amazon Chargers & Cables Case Studies","Real campaigns we ran for chargers & cables brands on Amazon — what was broken, what we changed and what it moved.","Chargers & Cables Case Studies","See how our Amazon agency grows Chargers & Cables brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":51,"parent_id":4,"path":52,"slug":53,"sort_order":54,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":55,"title":56,"subtitle":57,"intro":5,"meta_title":56,"meta_description":58,"case_count":30},"8fa6e88f-e5da-4047-9c46-f60f0dacedf5","cell-phones-and-accessories\u002Fpower-banks","power-banks",3,"Power Banks","Amazon Power Banks Case Studies","Real campaigns we ran for power banks brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Power Banks brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":60,"parent_id":4,"path":61,"slug":62,"sort_order":63,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":64,"title":65,"subtitle":66,"intro":5,"meta_title":67,"meta_description":68,"case_count":30},"ea7c6152-2a3a-4452-97ab-921075dda2e5","cell-phones-and-accessories\u002Fmounts-stands-and-grips","mounts-stands-and-grips",4,"Mounts, Stands & Grips","Amazon Mounts, Stands & Grips Case Studies","Real campaigns we ran for mounts, stands & grips brands on Amazon — what was broken, what we changed and what it moved.","Mounts, Stands & Grips Case Studies","See how our Amazon agency grows Mounts, Stands & Grips brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":70,"parent_id":4,"path":71,"slug":72,"sort_order":73,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":74,"title":75,"subtitle":76,"intro":5,"meta_title":77,"meta_description":78,"case_count":30},"e55a5d03-834b-44f8-ab0a-6402dbd328a6","cell-phones-and-accessories\u002Fselfie-sticks-and-gimbals","selfie-sticks-and-gimbals",5,"Selfie Sticks & Gimbals","Amazon Selfie Sticks & Gimbals Case Studies","Real campaigns we ran for selfie sticks & gimbals brands on Amazon — what was broken, what we changed and what it moved.","Selfie Sticks & Gimbals Case Studies","See how our Amazon agency grows Selfie Sticks & Gimbals brands: the challenge, the work we ran and the numbers it moved.",{"id":80,"parent_id":4,"path":81,"slug":82,"sort_order":83,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":84,"title":85,"subtitle":86,"intro":5,"meta_title":87,"meta_description":88,"case_count":30},"776173da-7dd0-40f8-a41f-526a0f976473","cell-phones-and-accessories\u002Funlocked-cell-phones","unlocked-cell-phones",6,"Unlocked Cell Phones","Amazon Unlocked Cell Phones Case Studies","Real campaigns we ran for unlocked cell phones brands on Amazon — what was broken, what we changed and what it moved.","Unlocked Cell Phones Case Studies","See how our Amazon agency grows Unlocked Cell Phones brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":90,"parent_id":4,"path":91,"slug":92,"sort_order":93,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":94,"title":95,"subtitle":96,"intro":5,"meta_title":97,"meta_description":98,"case_count":30},"bd183ede-f55e-4b5f-a0db-13717ee012d7","cell-phones-and-accessories\u002Fsmartwatch-accessories","smartwatch-accessories",7,"Smartwatch Accessories","Amazon Smartwatch Accessories Case Studies","Real campaigns we ran for smartwatch accessories brands on Amazon — what was broken, what we changed and what it moved.","Smartwatch Accessories Case Studies","See how our Amazon agency grows Smartwatch Accessories brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[],{"rows":101,"total":18},[102,118,131,144,156,167,179,190,202,214],{"id":103,"slug":104,"cover_image":105,"brand_name":5,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":107,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":110,"headline_metric":111,"summary":112,"meta_title":113,"meta_description":114,"service_ids":115,"published_at":10,"category_id":4,"category_slug":6,"category_path":6,"category_name":13,"category_is_enabled":8},"24a9562e-0251-40bd-b4d5-6e9423d33be6","phone-accessory-brand-device-launch-window","case-studies\u002Fphone-accessory-brand-device-launch-window-1790060651183.webp",11,1300,"2026-09-22T11:13:31.243081+00:00","2026-09-22T11:13:31.504874+00:00","Publishing in 48 hours instead of four weeks after a device announcement","Announcement to listing live: 26 days → 9","In phone accessories the ranking race for a new device is decided before the device ships. The brand's listings arrived a month late every time, so we rebuilt the publishing process around the announcement date.","Amazon Device Launch Window Case","How a phone accessory brand cut its time from device announcement to live listing from 26 days to 9 and tripled new-model launch revenue.",[116,117],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593",{"id":119,"slug":120,"cover_image":121,"brand_name":5,"is_anonymized":8,"period_months":122,"is_enabled":8,"sort_order":123,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":124,"headline_metric":125,"summary":126,"meta_title":127,"meta_description":128,"service_ids":129,"published_at":10,"category_id":4,"category_slug":6,"category_path":6,"category_name":13,"category_is_enabled":8},"0ef8e835-bbc9-4fb2-9d7b-fe6cb5b09195","phone-accessory-brand-sku-retirement-ladder","case-studies\u002Fphone-accessory-brand-sku-retirement-ladder-1790060651183.webp",12,1301,"Retiring SKUs on a schedule instead of discovering dead stock","Write-offs $340k → $61k a year","Phone accessories die when the device they serve does, and this brand kept finding out afterwards. A retirement ladder tied spend, price and inventory to the age of each device generation.","SKU Retirement Planning Case Study","How an age-based retirement ladder cut a phone accessory brand's annual dead-stock write-offs from $340k to $61k and freed cash for new launches.",[117,130],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":132,"slug":133,"cover_image":134,"brand_name":5,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":136,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":137,"headline_metric":138,"summary":139,"meta_title":140,"meta_description":141,"service_ids":142,"published_at":10,"category_id":21,"category_slug":23,"category_path":22,"category_name":25,"category_is_enabled":8},"df93b25b-9180-411a-9198-e293fd1256d3","phone-case-brand-style-archetype-merchandising","case-studies\u002Fphone-case-brand-style-archetype-merchandising-1790060651183.webp",8,1302,"Selling a phone case as a style, not as a protection spec","Sessions 77k → 95k","The brand's copy argued about drop ratings while its buyers were searching for an aesthetic. Rebuilding the catalog around style vocabulary moved it into a set of searches it had never appeared in.","Phone Case Style Positioning Case","How rebuilding a phone case catalog around style vocabulary instead of protection specs grew sessions 23% and lifted conversion 41%.",[116,143],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":145,"slug":146,"cover_image":147,"brand_name":5,"is_anonymized":8,"period_months":18,"is_enabled":8,"sort_order":148,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":149,"headline_metric":150,"summary":151,"meta_title":152,"meta_description":153,"service_ids":154,"published_at":10,"category_id":32,"category_slug":34,"category_path":33,"category_name":35,"category_is_enabled":8},"cb59a13f-22d9-4118-8b01-0f6411d25abf","screen-protector-brand-name-demand-building","case-studies\u002Fscreen-protector-brand-name-demand-building-1790060651183.webp",1303,"Creating a branded search term in a category of anonymous sellers","Branded searches under 400 → 11k \u002F month","Screen protectors are sold by hundreds of interchangeable names using the same stock photography. We spent ten months making one of those names something shoppers type on purpose.","Building Branded Demand on Amazon","How a screen protector brand went from almost no branded searches to 11k a month in a commodity category, cutting blended ad cost by a third.",[155,143],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":157,"slug":158,"cover_image":159,"brand_name":5,"is_anonymized":8,"period_months":93,"is_enabled":8,"sort_order":160,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":161,"headline_metric":162,"summary":163,"meta_title":164,"meta_description":165,"service_ids":166,"published_at":10,"category_id":41,"category_slug":43,"category_path":42,"category_name":45,"category_is_enabled":8},"cfd5cef7-e2b0-4731-bdc5-d8137587eabe","charging-cable-brand-replacement-intent-search","case-studies\u002Fcharging-cable-brand-replacement-intent-search-1790060651183.webp",1304,"Buying the moment somebody's old cable stops working","ACoS 39% → 20%","Cables are not bought, they are re-bought — usually in irritation, the day the last one fails. The brand was bidding on product terms and ignoring the language of the failure that creates the purchase.","Replacement Intent Keyword Strategy","How targeting failure-language searches instead of generic product terms cut a charging cable brand's ACoS from 39% to 20% in seven months.",[116,130],{"id":168,"slug":169,"cover_image":170,"brand_name":5,"is_anonymized":8,"period_months":171,"is_enabled":8,"sort_order":172,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":173,"headline_metric":174,"summary":175,"meta_title":176,"meta_description":177,"service_ids":178,"published_at":10,"category_id":51,"category_slug":53,"category_path":52,"category_name":55,"category_is_enabled":8},"03c1dbff-6143-4334-bf8d-dd1149dc1eff","power-bank-brand-real-output-transparency","case-studies\u002Fpower-bank-brand-real-output-transparency-1790060651183.webp",9,1305,"Publishing the capacity customers actually get","Rating 3.8 → 4.2","Every power bank in the category advertises a cell capacity nobody ever receives, and every review section is full of people who feel cheated. The brand won by printing the honest number.","Honest Capacity Claims Case Study","How publishing real deliverable output instead of cell capacity lifted a power bank brand's rating from 3.8 to 4.2 and cut returns by two thirds.",[143,117],{"id":180,"slug":181,"cover_image":182,"brand_name":5,"is_anonymized":8,"period_months":83,"is_enabled":8,"sort_order":183,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":184,"headline_metric":185,"summary":186,"meta_title":187,"meta_description":188,"service_ids":189,"published_at":10,"category_id":60,"category_slug":62,"category_path":61,"category_name":64,"category_is_enabled":8},"7a630867-d4ba-4f17-bfe5-718e4d996f68","phone-mount-brand-variation-family-split","case-studies\u002Fphone-mount-brand-variation-family-split-1790060651183.webp",1306,"Breaking one over-merged listing into the four products it really was","+127% revenue from the same four SKUs","Four mounts for four completely different situations had been merged under one parent to pool reviews. The pooled reviews were worth less than the relevance the merge destroyed.","Variation Family Split Case Study","How splitting an over-merged mount variation family into four focused listings grew revenue 127% and doubled organic keyword coverage in six months.",[116,117],{"id":191,"slug":192,"cover_image":193,"brand_name":5,"is_anonymized":8,"period_months":194,"is_enabled":8,"sort_order":195,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":10,"category_id":70,"category_slug":72,"category_path":71,"category_name":74,"category_is_enabled":8},"5fdf854a-9d4b-4308-bdff-0dce64844139","gimbal-brand-companion-app-onboarding","case-studies\u002Fgimbal-brand-companion-app-onboarding-1790060651183.webp",14,1307,"The product was fine; the app it shipped with was the problem","Returns 17% → 5%","A gimbal brand's reviews complained about hardware that worked perfectly. The failure was the first fifteen minutes with the companion app, and it was being paid for in returns and one-star ratings.","Post-Purchase Onboarding Case Study","How fixing companion-app onboarding cut a gimbal brand's return rate from 17% to 5% and lifted its rating six tenths in fourteen months.",[143,117],{"id":203,"slug":204,"cover_image":205,"brand_name":5,"is_anonymized":8,"period_months":206,"is_enabled":8,"sort_order":207,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":10,"category_id":80,"category_slug":82,"category_path":81,"category_name":84,"category_is_enabled":8},"b956fc2f-0e81-4033-9197-f8de8ba74935","unlocked-phone-seller-consideration-window","case-studies\u002Funlocked-phone-seller-consideration-window-1790060651183.webp",13,1308,"Measuring a 19-day decision with a 7-day report","Account return on spend 2.1x → 4.8x","Nobody buys a $460 phone in one session. The brand was judging campaigns on a report window shorter than its own customers' decision, and switching off everything that builds demand.","Long Consideration Attribution Case","How switching from seven-day attributed ROAS to total-account economics took an unlocked phone seller from 2.1x to 4.8x return on spend.",[117,130],{"id":215,"slug":216,"cover_image":217,"brand_name":5,"is_anonymized":8,"period_months":73,"is_enabled":8,"sort_order":218,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":219,"headline_metric":220,"summary":221,"meta_title":222,"meta_description":223,"service_ids":224,"published_at":10,"category_id":90,"category_slug":92,"category_path":91,"category_name":94,"category_is_enabled":8},"eff243df-dbe2-4d02-9814-e7e5bd64f73e","smartwatch-band-category-noun-coverage","case-studies\u002Fsmartwatch-band-category-noun-coverage-1790060651183.webp",1309,"The same product has four names, and the listing knew one of them","Indexed search volume +3.4x","Band, strap, bracelet, loop — shoppers call the same object different things depending on where they learned the word. The catalog was indexed for one of the four.","Category Synonym Coverage Case","How covering all four names shoppers use for the same smartwatch accessory tripled addressable search volume and grew revenue 92% in five months.",[116,130],1790082644715]