[{"data":1,"prerenderedAt":302},["ShallowReactive",2],{"case-study-category-baby-products-en":3,"case-study-category-children-d35d6294-025a-40a6-8924-490fecd69470-en":18,"case-study-category-ancestors-baby-products-en":126,"case-study-category-cases-baby-products-baby-products-1-en":127},{"id":4,"parent_id":5,"path":6,"slug":6,"sort_order":7,"is_enabled":8,"is_priority":8,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":12,"title":13,"subtitle":14,"intro":5,"meta_title":15,"meta_description":16,"case_count":17},"d35d6294-025a-40a6-8924-490fecd69470",null,"baby-products",5,true,"2026-09-22","2026-09-22T11:13:31.177478+00:00","en","Baby Products","Amazon Baby Products Case Studies","Real campaigns we ran for baby products brands on Amazon — what was broken, what we changed and what it moved.","Baby Products Case Studies","See how our Amazon agency grows Baby Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[19,30,38,47,57,67,76,86,96,106,116],{"id":20,"parent_id":4,"path":21,"slug":22,"sort_order":23,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":25,"title":26,"subtitle":27,"intro":5,"meta_title":26,"meta_description":28,"case_count":29},"40a41f42-82c1-4059-a0e8-af6d84f9522e","baby-products\u002Fdiapering","diapering",0,false,"Diapering","Amazon Diapering Case Studies","Real campaigns we ran for diapering brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Diapering brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",1,{"id":31,"parent_id":4,"path":32,"slug":33,"sort_order":29,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":34,"title":35,"subtitle":36,"intro":5,"meta_title":35,"meta_description":37,"case_count":29},"0d400cb0-b8da-4c5a-9482-aee4caa0df82","baby-products\u002Ffeeding","feeding","Feeding","Amazon Feeding Case Studies","Real campaigns we ran for feeding brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Feeding brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":39,"parent_id":4,"path":40,"slug":41,"sort_order":42,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":43,"title":44,"subtitle":45,"intro":5,"meta_title":44,"meta_description":46,"case_count":29},"485fda98-a5c9-4340-b642-d0866c2646e4","baby-products\u002Fnursery","nursery",2,"Nursery","Amazon Nursery Case Studies","Real campaigns we ran for nursery brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Nursery brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":48,"parent_id":4,"path":49,"slug":50,"sort_order":51,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":52,"title":53,"subtitle":54,"intro":5,"meta_title":55,"meta_description":56,"case_count":29},"20eb3f35-b2bf-46d4-b9dd-d915699d9161","baby-products\u002Fstrollers-and-car-seats","strollers-and-car-seats",3,"Strollers & Car Seats","Amazon Strollers & Car Seats Case Studies","Real campaigns we ran for strollers & car seats brands on Amazon — what was broken, what we changed and what it moved.","Strollers & Car Seats Case Studies","See how our Amazon agency grows Strollers & Car Seats brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":58,"parent_id":4,"path":59,"slug":60,"sort_order":61,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":62,"title":63,"subtitle":64,"intro":5,"meta_title":65,"meta_description":66,"case_count":29},"f78bb754-4293-4537-8ead-9f9846d6e0a3","baby-products\u002Fsafety-and-monitors","safety-and-monitors",4,"Safety & Monitors","Amazon Safety & Monitors Case Studies","Real campaigns we ran for safety & monitors brands on Amazon — what was broken, what we changed and what it moved.","Safety & Monitors Case Studies","See how our Amazon agency grows Safety & Monitors brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":68,"parent_id":4,"path":69,"slug":70,"sort_order":7,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":71,"title":72,"subtitle":73,"intro":5,"meta_title":74,"meta_description":75,"case_count":29},"fa3cc639-1bf9-43b7-a31d-84696e81b2ba","baby-products\u002Fbathing-and-skin-care","bathing-and-skin-care","Bathing & Skin Care","Amazon Bathing & Skin Care Case Studies","Real campaigns we ran for bathing & skin care brands on Amazon — what was broken, what we changed and what it moved.","Bathing & Skin Care Case Studies","See how our Amazon agency grows Bathing & Skin Care brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":77,"parent_id":4,"path":78,"slug":79,"sort_order":80,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":81,"title":82,"subtitle":83,"intro":5,"meta_title":84,"meta_description":85,"case_count":29},"1d9a8a7f-8cd1-475a-9407-206899d3e541","baby-products\u002Fbaby-carriers-and-wraps","baby-carriers-and-wraps",6,"Baby Carriers & Wraps","Amazon Baby Carriers & Wraps Case Studies","Real campaigns we ran for baby carriers & wraps brands on Amazon — what was broken, what we changed and what it moved.","Baby Carriers & Wraps Case Studies","See how our Amazon agency grows Baby Carriers & Wraps brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":87,"parent_id":4,"path":88,"slug":89,"sort_order":90,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":91,"title":92,"subtitle":93,"intro":5,"meta_title":94,"meta_description":95,"case_count":29},"f0aed055-5ae6-4477-af91-44110dbfe100","baby-products\u002Factivity-and-entertainment","activity-and-entertainment",7,"Activity & Entertainment","Amazon Activity & Entertainment Case Studies","Real campaigns we ran for activity & entertainment brands on Amazon — what was broken, what we changed and what it moved.","Activity & Entertainment Case Studies","See how our Amazon agency grows Activity & Entertainment brands: the challenge, the work we ran and the numbers it moved.",{"id":97,"parent_id":4,"path":98,"slug":99,"sort_order":100,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":101,"title":102,"subtitle":103,"intro":5,"meta_title":104,"meta_description":105,"case_count":29},"fd3db25d-7dea-4e8b-b409-8a6dba914b74","baby-products\u002Ftoddler-gear","toddler-gear",8,"Toddler Gear","Amazon Toddler Gear Case Studies","Real campaigns we ran for toddler gear brands on Amazon — what was broken, what we changed and what it moved.","Toddler Gear Case Studies","See how our Amazon agency grows Toddler Gear brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":107,"parent_id":4,"path":108,"slug":109,"sort_order":110,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":111,"title":112,"subtitle":113,"intro":5,"meta_title":114,"meta_description":115,"case_count":29},"e7f8c4f5-f1fc-48fc-a39a-4b3e9fb49d72","baby-products\u002Fpregnancy-and-maternity","pregnancy-and-maternity",9,"Pregnancy & Maternity","Amazon Pregnancy & Maternity Case Studies","Real campaigns we ran for pregnancy & maternity brands on Amazon — what was broken, what we changed and what it moved.","Pregnancy & Maternity Case Studies","See how our Amazon agency grows Pregnancy & Maternity brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":117,"parent_id":4,"path":118,"slug":119,"sort_order":120,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":121,"title":122,"subtitle":123,"intro":5,"meta_title":124,"meta_description":125,"case_count":29},"71574fae-761a-4d16-8928-e8ea9fd69d1a","baby-products\u002Fbaby-apparel-basics","baby-apparel-basics",10,"Baby Apparel Basics","Amazon Baby Apparel Basics Case Studies","Real campaigns we ran for baby apparel basics brands on Amazon — what was broken, what we changed and what it moved.","Baby Apparel Basics Case Studies","See how our Amazon agency grows Baby Apparel Basics brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[],{"rows":128,"total":17},[129,144,158,169,181,192,203,214,225,236,247,258,269,280,291],{"id":130,"slug":131,"cover_image":132,"brand_name":5,"is_anonymized":8,"period_months":120,"is_enabled":8,"sort_order":133,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":136,"headline_metric":137,"summary":138,"meta_title":139,"meta_description":140,"service_ids":141,"published_at":9,"category_id":4,"category_slug":6,"category_path":6,"category_name":12,"category_is_enabled":8},"d4b81c0e-59e8-4926-bcfa-180bbc77736c","baby-brand-age-stage-catalog-segmentation","case-studies\u002Fbaby-brand-age-stage-catalog-segmentation-1790060651183.webp",600,"2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","Organizing a baby catalog the way parents count months","+68% sessions","A baby brand sold nineteen products to “parents”. Parents do not shop that way — they shop for a twelve-week-old or a crawling nine-month-old, and the catalog said nothing about either.","Baby Catalog Age Stage Segmentation","How mapping a baby brand's catalog to infant age and weight stages grew sessions 126% and lifted conversion without adding a single product.",[142,143],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":145,"slug":146,"cover_image":147,"brand_name":5,"is_anonymized":8,"period_months":148,"is_enabled":8,"sort_order":149,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":150,"headline_metric":151,"summary":152,"meta_title":153,"meta_description":154,"service_ids":155,"published_at":9,"category_id":4,"category_slug":6,"category_path":6,"category_name":12,"category_is_enabled":8},"e85ee1f4-ccd3-449e-adeb-2ae67770a4c2","baby-brand-registry-channel-growth","case-studies\u002Fbaby-brand-registry-channel-growth-1790060651183.webp",11,601,"Getting onto the registry, six weeks before the baby arrives","Registry-intent clicks 1.1k → 14.7k \u002F mo","A baby brand competed for the moment a parent needs a product. The bigger opportunity sits months earlier, when an expectant parent builds a list and someone else pays for it.","Baby Registry Channel Case Study","How optimizing for the baby registry moved a brand's demand six weeks upstream, growing registry-intent clicks from 1.1k to 14.7k a month in under a year.",[156,157],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593",{"id":159,"slug":160,"cover_image":161,"brand_name":5,"is_anonymized":8,"period_months":80,"is_enabled":8,"sort_order":162,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":163,"headline_metric":164,"summary":165,"meta_title":166,"meta_description":167,"service_ids":168,"published_at":9,"category_id":4,"category_slug":6,"category_path":6,"category_name":12,"category_is_enabled":8},"6290ec07-33c4-422d-98d0-ab95ea9d56c8","baby-brand-overnight-dayparting","case-studies\u002Fbaby-brand-overnight-dayparting-1790060651183.webp",602,"The 2am shopper: dayparting for parents who are awake anyway","ACoS 39% → 21%","Nearly a third of the brand's orders were placed between midnight and 5am, and its ad budget was reliably exhausted by early evening. Fixing the pacing was worth more than any bid change.","Night Time Amazon Dayparting Case","How overnight budget pacing captured the 2am parent and cut a baby brand's ACoS from 39% to 21% in six months without raising ad spend.",[143],{"id":170,"slug":171,"cover_image":172,"brand_name":5,"is_anonymized":8,"period_months":100,"is_enabled":8,"sort_order":173,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":174,"headline_metric":175,"summary":176,"meta_title":177,"meta_description":178,"service_ids":179,"published_at":9,"category_id":4,"category_slug":6,"category_path":6,"category_name":12,"category_is_enabled":8},"048c8bba-be3e-4d20-81fe-d45ce9015ee3","baby-brand-gift-buyer-audience","case-studies\u002Fbaby-brand-gift-buyer-audience-1790060651183.webp",603,"Writing for the grandmother, not the mother","Gift-flagged orders 6% → 29%","Half the category's volume is bought by people who will never use the product — grandparents, aunts, colleagues. Every word on the brand's listings was addressed to the parent.","Baby Gift Buyer Targeting Case","How a second set of listing copy written for gift buyers took a baby brand from 6% to 29% gift-flagged orders and raised average order value 42%.",[180,156],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":182,"slug":183,"cover_image":184,"brand_name":5,"is_anonymized":8,"period_months":90,"is_enabled":8,"sort_order":185,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":186,"headline_metric":187,"summary":188,"meta_title":189,"meta_description":190,"service_ids":191,"published_at":9,"category_id":20,"category_slug":22,"category_path":21,"category_name":25,"category_is_enabled":8},"57f30006-6b2e-4216-80b8-eaddca07c351","diapering-brand-competitor-refill-capture","case-studies\u002Fdiapering-brand-competitor-refill-capture-1790060651183.webp",604,"Selling refills to people who own someone else's pail","Refill revenue +315%","A diapering brand's refill cassettes physically fit two rival systems, and nobody knew. Making compatibility the headline turned a competitor's installed base into a recurring revenue line.","Diaper Pail Refill Demand Case","How leading with cross-system compatibility turned a competitor's installed base into a recurring refill line, growing refill revenue 315% in seven months.",[142,143],{"id":193,"slug":194,"cover_image":195,"brand_name":5,"is_anonymized":8,"period_months":110,"is_enabled":8,"sort_order":196,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":9,"category_id":31,"category_slug":33,"category_path":32,"category_name":34,"category_is_enabled":8},"fef360b5-8b99-416a-b8dc-d3a07295b6a9","feeding-brand-bottle-system-expansion","case-studies\u002Ffeeding-brand-bottle-system-expansion-1790060651183.webp",605,"From one bottle to a feeding system the household keeps buying","Revenue per customer $27 → $94","Parents bought a single starter bottle to test it and never discovered the brand made everything around it. Restructuring the catalog as a system changed the lifetime of a customer.","Baby Bottle System Expansion Case","How turning a starter bottle into a visible feeding system grew revenue per customer from $27 to $94 for a baby feeding brand in nine months.",[156,157],{"id":204,"slug":205,"cover_image":206,"brand_name":5,"is_anonymized":8,"period_months":100,"is_enabled":8,"sort_order":207,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":9,"category_id":39,"category_slug":41,"category_path":40,"category_name":43,"category_is_enabled":8},"f8e16cdb-f257-40c9-afdc-1c1418c510ce","nursery-brand-safety-standards-content","case-studies\u002Fnursery-brand-safety-standards-content-1790060651183.webp",606,"Moving the safety certifications out of the fine print","Conversion 4.6% → 8.1%","A nursery brand held three certifications its competitors did not, and listed them in a compliance line at the bottom of the bullets. Parents were reading that line as legal boilerplate.","Nursery Safety Standards SEO Case","How promoting safety certifications from fine print to the lead argument lifted a nursery brand's conversion from 4.6% to 8.1% in eight months.",[142,156],{"id":215,"slug":216,"cover_image":217,"brand_name":5,"is_anonymized":8,"period_months":110,"is_enabled":8,"sort_order":218,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":219,"headline_metric":220,"summary":221,"meta_title":222,"meta_description":223,"service_ids":224,"published_at":9,"category_id":48,"category_slug":50,"category_path":49,"category_name":52,"category_is_enabled":8},"0ccdac3f-66f1-4359-b03b-013b316433c7","stroller-brand-compatibility-returns-fix","case-studies\u002Fstroller-brand-compatibility-returns-fix-1790060651183.webp",607,"Ending the adapter returns: a compatibility answer before the order","Fit-check returns 22% → 7%","One stroller order in five came back, and almost all of them were the same failure: the car seat the parent already owned would not click in. The product was fine; the page was silent.","Stroller Compatibility Returns Case","How an explicit compatibility matrix and adapter guidance cut a stroller brand's return rate from 22% to 7% and recovered a full rating point.",[156,157],{"id":226,"slug":227,"cover_image":228,"brand_name":5,"is_anonymized":8,"period_months":80,"is_enabled":8,"sort_order":229,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":230,"headline_metric":231,"summary":232,"meta_title":233,"meta_description":234,"service_ids":235,"published_at":9,"category_id":58,"category_slug":60,"category_path":59,"category_name":62,"category_is_enabled":8},"a8d9d3fb-7c68-43e7-970a-2decebbb205c","baby-monitor-question-mining-listing","case-studies\u002Fbaby-monitor-question-mining-listing-1790060651183.webp",608,"Reading 900 customer questions and putting the answers in the listing","Conversion +62%","Parents asked the same forty questions about the monitor over and over, and the brand answered each one individually in the Q&A. Moving those answers into the page changed the sales rate.","Baby Monitor Q&A Listing Case","How mining 900 customer questions and rebuilding the listing around the answers lifted a baby monitor brand's conversion 62% in six months.",[142,156],{"id":237,"slug":238,"cover_image":239,"brand_name":5,"is_anonymized":8,"period_months":90,"is_enabled":8,"sort_order":240,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":241,"headline_metric":242,"summary":243,"meta_title":244,"meta_description":245,"service_ids":246,"published_at":9,"category_id":68,"category_slug":70,"category_path":69,"category_name":71,"category_is_enabled":8},"1c3240eb-9ec0-42ca-b0ff-726c06090139","baby-skincare-clinical-endorsement-content","case-studies\u002Fbaby-skincare-clinical-endorsement-content-1790060651183.webp",609,"Replacing “dermatologist-approved” with the actual study","+94% revenue on the eczema range","Parents of a baby with reactive skin do not trust brand copy, and they are right not to. The brand had clinical testing behind its formula and was communicating it like marketing.","Baby Skin Care Expert Content Case","How describing the actual clinical testing instead of claiming approval grew a baby skin care brand's eczema range 94% and cut its discounting.",[156,143],{"id":248,"slug":249,"cover_image":250,"brand_name":5,"is_anonymized":8,"period_months":100,"is_enabled":8,"sort_order":251,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":252,"headline_metric":253,"summary":254,"meta_title":255,"meta_description":256,"service_ids":257,"published_at":9,"category_id":77,"category_slug":79,"category_path":78,"category_name":81,"category_is_enabled":8},"95b1db27-ccd8-4a68-8d38-3e136ccfa012","baby-carrier-instruction-content-rescue","case-studies\u002Fbaby-carrier-instruction-content-rescue-1790060651183.webp",610,"The one-star reviews were about the instructions, not the carrier","Rating 3.7 → 4.0","A wrap brand read its negative reviews as a product failure and was preparing a redesign. The reviews described a learning curve, not a defect — and that is a content problem.","Baby Carrier Instruction Video Case","How step-by-step instructional content lifted a baby carrier brand from 3.7 to 4.0 stars and cut returns 14 points without changing the product.",[156,157],{"id":259,"slug":260,"cover_image":261,"brand_name":5,"is_anonymized":8,"period_months":80,"is_enabled":8,"sort_order":262,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":263,"headline_metric":264,"summary":265,"meta_title":266,"meta_description":267,"service_ids":268,"published_at":9,"category_id":87,"category_slug":89,"category_path":88,"category_name":91,"category_is_enabled":8},"bedb8788-78f7-4fb2-a291-76fb083ae840","activity-gear-small-apartment-positioning","case-studies\u002Factivity-gear-small-apartment-positioning-1790060651183.webp",611,"Selling play gear on how little room it takes","+142% revenue in urban markets","Reviews and pre-sale questions kept circling one thing that never appeared in the copy: where it goes when the living room has to be a living room again.","Small Space Baby Gear Case Study","How leading with folded footprint instead of features grew a baby activity brand 142% in urban markets and cut its cost per click by a third.",[142,156],{"id":270,"slug":271,"cover_image":272,"brand_name":5,"is_anonymized":8,"period_months":148,"is_enabled":8,"sort_order":273,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":274,"headline_metric":275,"summary":276,"meta_title":277,"meta_description":278,"service_ids":279,"published_at":9,"category_id":97,"category_slug":99,"category_path":98,"category_name":101,"category_is_enabled":8},"a13b6c05-2b0b-4706-b6e9-8cac746587c6","toddler-gear-convertible-stage-positioning","case-studies\u002Ftoddler-gear-convertible-stage-positioning-1790060651183.webp",612,"Justifying a $180 chair by counting the three it replaces","Conversion vs. budget rival +71%","The brand's convertible toddler gear lasts from six months to six years, and its listing showed one configuration. Shoppers were comparing a $180 product to a $49 one on the same terms.","Convertible Toddler Gear Case Study","How showing all three stages of a convertible toddler product lifted conversion 71% against budget rivals and doubled accessory attach in eleven months.",[156,143],{"id":281,"slug":282,"cover_image":283,"brand_name":5,"is_anonymized":8,"period_months":90,"is_enabled":8,"sort_order":284,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":285,"headline_metric":286,"summary":287,"meta_title":288,"meta_description":289,"service_ids":290,"published_at":9,"category_id":107,"category_slug":109,"category_path":108,"category_name":111,"category_is_enabled":8},"dde07872-3894-44e1-be15-5a1e5a475d17","maternity-brand-plain-language-postpartum","case-studies\u002Fmaternity-brand-plain-language-postpartum-1790060651183.webp",613,"Naming what the product is actually for","Unbranded search share 22% → 61%","Postpartum recovery products are searched for in blunt, clinical words at three in the morning. The brand's listings were written in euphemisms and ranked for none of them.","Postpartum Recovery Listing Case","How replacing euphemisms with the clinical words people actually search grew a maternity brand's sessions 204% in seven months.",[142,156],{"id":292,"slug":293,"cover_image":294,"brand_name":5,"is_anonymized":8,"period_months":100,"is_enabled":8,"sort_order":295,"last_modify":9,"created_at":134,"updated_at":135,"locale_code":11,"title":296,"headline_metric":297,"summary":298,"meta_title":299,"meta_description":300,"service_ids":301,"published_at":9,"category_id":117,"category_slug":119,"category_path":118,"category_name":121,"category_is_enabled":8},"ea68e8e4-2e93-48b6-8896-bc2430063b0d","baby-apparel-material-led-repositioning","case-studies\u002Fbaby-apparel-material-led-repositioning-1790060651183.webp",614,"Competing with a supermarket five-pack on fabric, not price","ASP $14 → $29, volume up 47%","A baby basics brand was losing a price war it could never win against mass-market multipacks. It shifted the argument to the one thing a discount five-pack cannot claim.","Organic Baby Apparel SEO Case","How a material-led repositioning doubled a baby apparel brand's average selling price while growing unit volume 47% against mass-market multipacks.",[142,143],1790082639300]