[{"data":1,"prerenderedAt":265},["ShallowReactive",2],{"case-study-category-arts-crafts-and-sewing-en":3,"case-study-category-children-c728b683-3d3e-487e-b84b-b2133e09b418-en":19,"case-study-category-ancestors-arts-crafts-and-sewing-en":119,"case-study-category-cases-arts-crafts-and-sewing-arts-crafts-and-sewing-1-en":120},{"id":4,"parent_id":5,"path":6,"slug":6,"sort_order":7,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":13,"title":14,"subtitle":15,"intro":5,"meta_title":16,"meta_description":17,"case_count":18},"c728b683-3d3e-487e-b84b-b2133e09b418",null,"arts-crafts-and-sewing",109,true,false,"2026-09-22","2026-09-22T11:13:31.187156+00:00","en","Arts, Crafts & Sewing","Amazon Arts, Crafts & Sewing Case Studies","Real campaigns we ran for arts, crafts & sewing brands on Amazon — what was broken, what we changed and what it moved.","Arts, Crafts & Sewing Case Studies","See how our Amazon agency grows Arts, Crafts & Sewing brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",12,[20,31,39,49,59,69,79,89,99,109],{"id":21,"parent_id":4,"path":22,"slug":23,"sort_order":24,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":25,"title":26,"subtitle":27,"intro":5,"meta_title":28,"meta_description":29,"case_count":30},"df79725a-05e8-469c-8873-03e6a6aaafc9","arts-crafts-and-sewing\u002Fpainting-drawing-and-art-supplies","painting-drawing-and-art-supplies",0,"Painting, Drawing & Art Supplies","Amazon Painting, Drawing & Art Supplies Case Studies","Real campaigns we ran for painting, drawing & art supplies brands on Amazon — what was broken, what we changed and what it moved.","Painting, Drawing & Art Supplies Case Studies","See how our Amazon agency grows Painting, Drawing & Art Supplies brands: the challenge, the work we ran and the numbers it moved.",1,{"id":32,"parent_id":4,"path":33,"slug":34,"sort_order":30,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":35,"title":36,"subtitle":37,"intro":5,"meta_title":36,"meta_description":38,"case_count":30},"54e15914-6255-4b0a-a6e4-0c8f787f989e","arts-crafts-and-sewing\u002Fsewing","sewing","Sewing","Amazon Sewing Case Studies","Real campaigns we ran for sewing brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Sewing brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":40,"parent_id":4,"path":41,"slug":42,"sort_order":43,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":44,"title":45,"subtitle":46,"intro":5,"meta_title":47,"meta_description":48,"case_count":30},"480396d4-46cc-4ca8-b428-b49520cb59cb","arts-crafts-and-sewing\u002Fknitting-and-crochet","knitting-and-crochet",2,"Knitting & Crochet","Amazon Knitting & Crochet Case Studies","Real campaigns we ran for knitting & crochet brands on Amazon — what was broken, what we changed and what it moved.","Knitting & Crochet Case Studies","See how our Amazon agency grows Knitting & Crochet brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":50,"parent_id":4,"path":51,"slug":52,"sort_order":53,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":54,"title":55,"subtitle":56,"intro":5,"meta_title":57,"meta_description":58,"case_count":30},"b16304ea-36c4-4f42-a89b-37ca7f35efce","arts-crafts-and-sewing\u002Fcraft-supplies","craft-supplies",3,"Craft Supplies","Amazon Craft Supplies Case Studies","Real campaigns we ran for craft supplies brands on Amazon — what was broken, what we changed and what it moved.","Craft Supplies Case Studies","See how our Amazon agency grows Craft Supplies brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":60,"parent_id":4,"path":61,"slug":62,"sort_order":63,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":64,"title":65,"subtitle":66,"intro":5,"meta_title":67,"meta_description":68,"case_count":30},"c189cb1b-eef5-4211-aebb-9bcb39a88762","arts-crafts-and-sewing\u002Fjewelry-making","jewelry-making",4,"Jewelry Making","Amazon Jewelry Making Case Studies","Real campaigns we ran for jewelry making brands on Amazon — what was broken, what we changed and what it moved.","Jewelry Making Case Studies","See how our Amazon agency grows Jewelry Making brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":70,"parent_id":4,"path":71,"slug":72,"sort_order":73,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":74,"title":75,"subtitle":76,"intro":5,"meta_title":77,"meta_description":78,"case_count":30},"8695fa11-c388-4d08-bc52-4eca35cd6da8","arts-crafts-and-sewing\u002Fresin-and-epoxy-crafts","resin-and-epoxy-crafts",5,"Resin & Epoxy Crafts","Amazon Resin & Epoxy Crafts Case Studies","Real campaigns we ran for resin & epoxy crafts brands on Amazon — what was broken, what we changed and what it moved.","Resin & Epoxy Crafts Case Studies","See how our Amazon agency grows Resin & Epoxy Crafts brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":80,"parent_id":4,"path":81,"slug":82,"sort_order":83,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":84,"title":85,"subtitle":86,"intro":5,"meta_title":87,"meta_description":88,"case_count":30},"fd32b7be-3d2b-4775-b26c-492a1b8c4741","arts-crafts-and-sewing\u002Fcandle-and-soap-making","candle-and-soap-making",6,"Candle & Soap Making","Amazon Candle & Soap Making Case Studies","Real campaigns we ran for candle & soap making brands on Amazon — what was broken, what we changed and what it moved.","Candle & Soap Making Case Studies","See how our Amazon agency grows Candle & Soap Making brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":90,"parent_id":4,"path":91,"slug":92,"sort_order":93,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":94,"title":95,"subtitle":96,"intro":5,"meta_title":97,"meta_description":98,"case_count":30},"05c3123e-ce17-48fb-8604-76c6e7f8b111","arts-crafts-and-sewing\u002Fmodel-and-hobby-building","model-and-hobby-building",7,"Model & Hobby Building","Amazon Model & Hobby Building Case Studies","Real campaigns we ran for model & hobby building brands on Amazon — what was broken, what we changed and what it moved.","Model & Hobby Building Case Studies","See how our Amazon agency grows Model & Hobby Building brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":100,"parent_id":4,"path":101,"slug":102,"sort_order":103,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":104,"title":105,"subtitle":106,"intro":5,"meta_title":107,"meta_description":108,"case_count":30},"83c878aa-ce37-4fe6-8bcb-7e951007e7b4","arts-crafts-and-sewing\u002Fdiamond-painting-and-kits","diamond-painting-and-kits",8,"Diamond Painting & Kits","Amazon Diamond Painting & Kits Case Studies","Real campaigns we ran for diamond painting & kits brands on Amazon — what was broken, what we changed and what it moved.","Diamond Painting & Kits Case Studies","See how our Amazon agency grows Diamond Painting & Kits brands: the challenge, the work we ran and the numbers it moved.",{"id":110,"parent_id":4,"path":111,"slug":112,"sort_order":113,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":114,"title":115,"subtitle":116,"intro":5,"meta_title":117,"meta_description":118,"case_count":30},"064d562c-aae7-4e40-9146-267e7d4ff304","arts-crafts-and-sewing\u002Fkids-craft-supplies","kids-craft-supplies",9,"Kids' Craft Supplies","Amazon Kids' Craft Supplies Case Studies","Real campaigns we ran for kids' craft supplies brands on Amazon — what was broken, what we changed and what it moved.","Kids' Craft Supplies Case Studies","See how our Amazon agency grows Kids' Craft Supplies brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[],{"rows":121,"total":18},[122,138,151,163,174,185,197,208,219,230,242,253],{"id":123,"slug":124,"cover_image":125,"brand_name":5,"is_anonymized":8,"period_months":126,"is_enabled":8,"sort_order":127,"last_modify":10,"created_at":128,"updated_at":129,"locale_code":12,"title":130,"headline_metric":131,"summary":132,"meta_title":133,"meta_description":134,"service_ids":135,"published_at":10,"category_id":4,"category_slug":6,"category_path":6,"category_name":13,"category_is_enabled":8},"1517f5ef-a960-41e5-bd62-f79e5fa85f64","craft-brand-trend-spike-and-decay","case-studies\u002Fcraft-brand-trend-spike-and-decay-1790060651183.webp",14,1900,"2026-09-22T11:13:31.207774+00:00","2026-09-22T11:13:31.504874+00:00","Spending a craft trend's peak on demand that would outlive it","Revenue held at 2.4x after the trend collapsed","A craft brand rode a viral trend to a record quarter and expected the fall. We treated the peak as a funded window to buy rankings on terms that would still exist a year later.","Craft Trend Demand Decay Case Study","How a craft brand used a viral trend's peak to fund rankings on evergreen terms and kept 2.4x its pre-trend revenue after demand collapsed.",[136,137],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":139,"slug":140,"cover_image":141,"brand_name":5,"is_anonymized":8,"period_months":142,"is_enabled":8,"sort_order":143,"last_modify":10,"created_at":128,"updated_at":129,"locale_code":12,"title":144,"headline_metric":145,"summary":146,"meta_title":147,"meta_description":148,"service_ids":149,"published_at":10,"category_id":4,"category_slug":6,"category_path":6,"category_name":13,"category_is_enabled":8},"6560be4e-e8e8-41d6-9f5c-ee35af910cb8","craft-brand-offline-coupon-anchor","case-studies\u002Fcraft-brand-offline-coupon-anchor-1790060651183.webp",13,1901,"Competing with a 40% coupon that only ever applies to one item","Gross margin 28% → 41%","Craft shoppers price-anchor on the weekly coupon at the big hobby chains, and a craft brand had spent two years discounting against a number that almost nobody actually pays.","Hobby Store Coupon Pricing Case","How a craft brand stopped discounting against big-box hobby coupons and grew revenue 83% while lifting gross margin from 28% to 41%.",[150,136],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":152,"slug":153,"cover_image":154,"brand_name":5,"is_anonymized":8,"period_months":103,"is_enabled":8,"sort_order":155,"last_modify":10,"created_at":128,"updated_at":129,"locale_code":12,"title":156,"headline_metric":157,"summary":158,"meta_title":159,"meta_description":160,"service_ids":161,"published_at":10,"category_id":21,"category_slug":23,"category_path":22,"category_name":25,"category_is_enabled":8},"5a837448-a42f-47ba-87f4-89faec56d7f6","art-supplies-color-name-search","case-studies\u002Fart-supplies-color-name-search-1790060651183.webp",1902,"Ranking for the color, not the paint","+85% sessions","Artists search for pigments by name — phthalo blue, quinacridone magenta, payne's grey — and the brand's listings were indexed under the word 'paint'. The color names lived as variation labels the child titles never repeated.","Paint Color Name SEO Case Study","How indexing individual pigment names instead of generic paint terms grew an art supplies brand's sessions 268% in eight months.",[162,137],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":164,"slug":165,"cover_image":166,"brand_name":5,"is_anonymized":8,"period_months":93,"is_enabled":8,"sort_order":167,"last_modify":10,"created_at":128,"updated_at":129,"locale_code":12,"title":168,"headline_metric":169,"summary":170,"meta_title":171,"meta_description":172,"service_ids":173,"published_at":10,"category_id":32,"category_slug":34,"category_path":33,"category_name":35,"category_is_enabled":8},"0dc2d266-5e1b-4a8c-9227-a99a1096eb03","sewing-brand-yardage-guidance","case-studies\u002Fsewing-brand-yardage-guidance-1790060651183.webp",1903,"The customer who orders too little fabric twice","Second-order rate 31% → 6%","A third of a sewing brand's support tickets were people who had run out mid-project. Telling shoppers how much they needed, before they bought, changed the order size and the reviews at once.","Fabric Yardage Guidance Case Study","How per-project yardage guidance cut a sewing brand's shortfall reorders from 31% to 6%, lifted average order value and rescued its rating.",[150,136],{"id":175,"slug":176,"cover_image":177,"brand_name":5,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":178,"last_modify":10,"created_at":128,"updated_at":129,"locale_code":12,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":10,"category_id":40,"category_slug":42,"category_path":41,"category_name":44,"category_is_enabled":8},"eca0fb75-1fa3-4b59-9411-d56e54b7b64c","knitting-yarn-dye-lot-replenishment","case-studies\u002Fknitting-yarn-dye-lot-replenishment-1790060651183.webp",1904,"Solving the dye-lot problem knitters worry about before they buy","Skeins per order 3.1 → 7.4","Knitters buy the whole sweater's worth of yarn at once or they do not buy at all, because two dye lots will not match. The listing said nothing about lots, so the cautious ones bought one skein to check.","Yarn Dye Lot Replenishment Case","How stated dye-lot handling and project-sized quantities took a yarn brand from 3.1 to 7.4 skeins per order in nine months.",[162,136],{"id":186,"slug":187,"cover_image":188,"brand_name":5,"is_anonymized":8,"period_months":189,"is_enabled":8,"sort_order":190,"last_modify":10,"created_at":128,"updated_at":129,"locale_code":12,"title":191,"headline_metric":192,"summary":193,"meta_title":194,"meta_description":195,"service_ids":196,"published_at":10,"category_id":50,"category_slug":52,"category_path":51,"category_name":54,"category_is_enabled":8},"a8b4cc12-8b63-4ce5-959a-655618ded434","craft-supplies-tutorial-demand-engine","case-studies\u002Fcraft-supplies-tutorial-demand-engine-1790060651183.webp",11,1905,"Teaching the project that the materials are for","Project-term revenue $12k → $251k \u002F mo","Nobody wakes up wanting adhesive vinyl. They want the thing it makes. A craft supplies brand was competing on the material term and ignoring the far bigger search around the project itself.","Tutorial-Led Craft Demand Study","How project-led content and how-to keyword targeting grew a craft supplies brand 193% by capturing demand before the material was chosen.",[150,137],{"id":198,"slug":199,"cover_image":200,"brand_name":5,"is_anonymized":8,"period_months":83,"is_enabled":8,"sort_order":201,"last_modify":10,"created_at":128,"updated_at":129,"locale_code":12,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":10,"category_id":60,"category_slug":62,"category_path":61,"category_name":64,"category_is_enabled":8},"a0801c45-71d1-4bc0-a033-b6d967e38956","jewelry-making-project-completeness","case-studies\u002Fjewelry-making-project-completeness-1790060651183.webp",1906,"Nobody finishes a necklace with one component","Catalog coverage per order 1.4 → 3.6 SKUs","A jewelry findings brand sold clasps, cord, crimps and wire as unrelated listings. The customer needed all four to finish one piece, and was buying three of them from somebody else.","Jewelry Making Project Kit Case","How making a findings catalog discoverable as a project rather than as parts grew a jewelry supplies brand 96% in six months.",[162,137],{"id":209,"slug":210,"cover_image":211,"brand_name":5,"is_anonymized":8,"period_months":103,"is_enabled":8,"sort_order":212,"last_modify":10,"created_at":128,"updated_at":129,"locale_code":12,"title":213,"headline_metric":214,"summary":215,"meta_title":216,"meta_description":217,"service_ids":218,"published_at":10,"category_id":70,"category_slug":72,"category_path":71,"category_name":74,"category_is_enabled":8},"0c646591-1651-4c0f-a5fb-9a5b22effcb5","resin-craft-hazmat-shipping-fix","case-studies\u002Fresin-craft-hazmat-shipping-fix-1790060651183.webp",1907,"A chemical product that could only be sold where it could be shipped","Deliverable footprint 61% → 96% of orders","An epoxy brand's listings were suppressed, throttled and unshippable to whole regions because the product's hazmat classification had never been resolved properly. It was a paperwork problem costing a third of the addressable market.","Epoxy Resin Shipping Rules Case","How resolving hazmat classification and fulfillment routing opened 35 points of addressable orders for an epoxy craft brand in eight months.",[162,136],{"id":220,"slug":221,"cover_image":222,"brand_name":5,"is_anonymized":8,"period_months":83,"is_enabled":8,"sort_order":223,"last_modify":10,"created_at":128,"updated_at":129,"locale_code":12,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":10,"category_id":90,"category_slug":92,"category_path":91,"category_name":94,"category_is_enabled":8},"1c5debfd-0cf4-48cd-a72a-474ef28bb775","model-kit-scale-notation-seo","case-studies\u002Fmodel-kit-scale-notation-seo-1790060651183.webp",1908,"Eight ways to write the same scale, and the listings used one","+164% impressions on scale queries","Model builders search by scale, and there is no agreed way to type it. A kit brand indexed '1\u002F48' and was invisible to everyone who typed '1:48', '1-48' or '48th scale'.","Model Kit Scale Notation SEO","How indexing every scale notation variant grew a model kit brand's search impressions 164% and lifted revenue 88% in six months.",[162,137],{"id":231,"slug":232,"cover_image":233,"brand_name":5,"is_anonymized":8,"period_months":18,"is_enabled":8,"sort_order":234,"last_modify":10,"created_at":128,"updated_at":129,"locale_code":12,"title":235,"headline_metric":236,"summary":237,"meta_title":238,"meta_description":239,"service_ids":240,"published_at":10,"category_id":100,"category_slug":102,"category_path":101,"category_name":104,"category_is_enabled":8},"ab43ac6b-98e9-436d-9594-02aea8cd35bb","diamond-painting-relaxation-intent","case-studies\u002Fdiamond-painting-relaxation-intent-1790060651183.webp",1909,"Selling the evening, not the canvas","New-to-brand orders +284%","Diamond painting kits were being advertised to people who already knew what diamond painting was — a small and fully contested pool. The larger audience was looking for something calm to do, and had never heard the term.","Diamond Painting Intent Case Study","How targeting a calm-hobby need state instead of the category term grew a diamond painting brand's new-to-brand orders 284% in twelve months.",[241,150],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":243,"slug":244,"cover_image":245,"brand_name":5,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":246,"last_modify":10,"created_at":128,"updated_at":129,"locale_code":12,"title":247,"headline_metric":248,"summary":249,"meta_title":250,"meta_description":251,"service_ids":252,"published_at":10,"category_id":110,"category_slug":112,"category_path":111,"category_name":114,"category_is_enabled":8},"f33ad68f-0bef-4410-adff-e530756f75f6","kids-craft-toy-vs-supply-pools","case-studies\u002Fkids-craft-toy-vs-supply-pools-1790060651183.webp",1910,"The same product competing in two different markets at once","Blended ACoS 44% → 22%","A kids' craft brand's products were bought both as toys and as classroom supplies. The two audiences have different competitors, different price expectations and different seasons — and one set of campaigns was averaging them together.","Kids Craft Dual Demand Case Study","How separating toy-intent and supply-intent demand into two campaign structures halved a kids' craft brand's ACoS and grew revenue 104%.",[150,137],{"id":254,"slug":255,"cover_image":256,"brand_name":5,"is_anonymized":8,"period_months":103,"is_enabled":8,"sort_order":257,"last_modify":10,"created_at":258,"updated_at":129,"locale_code":12,"title":259,"headline_metric":260,"summary":261,"meta_title":262,"meta_description":263,"service_ids":264,"published_at":10,"category_id":80,"category_slug":82,"category_path":81,"category_name":84,"category_is_enabled":8},"dce05b6d-0abd-4fa0-91db-5a35e2009831","candle-supply-brand-usage-rate-guidance","case-studies\u002Fcandle-supply-brand-usage-rate-guidance-1790060651183.webp",2302,"2026-09-22T11:13:31.273442+00:00","Publishing the numbers that stop a first batch from failing","Repeat purchase 22% → 49%","Candle making fails on ratios, not on ingredients. The brand sold fragrance oil and wax to beginners and left them to guess how much of one goes into the other.","Usage Rate Guidance Case Study","How publishing fragrance load and wax ratio guidance stopped beginner batches failing and doubled a candle supply brand's repeat purchase rate.",[162,150],1790082645257]