[{"data":1,"prerenderedAt":259},["ShallowReactive",2],{"case-study-cat-food-palatability-refusal-returns-en":3,"case-study-blocks-e9e35352-c431-4176-9da6-11a0713e6b9a-en":27,"reviews-all-e9e35352-c431-4176-9da6-11a0713e6b9a-any-en":164,"case-study-category-ancestors-pet-supplies\u002Fcats-en":165,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":175,"case-studies-by-ids-75dae51c-c2c8-4357-8b43-7abe9b3e9f94,b474b964-058b-4db5-b0c6-a183f29e8aa4,4c2bc92c-ec2b-4f54-abed-c0aa44396506,f95c62ea-7697-4bfa-a64e-5799a759b8a0-en":198},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"e9e35352-c431-4176-9da6-11a0713e6b9a","cat-food-palatability-refusal-returns","case-studies\u002Fcat-food-palatability-refusal-returns-1790060651183.webp",null,true,6,505,"2026-09-22","2026-09-22T11:13:31.338542+00:00","2026-09-22T11:13:31.504874+00:00","en","When the customer likes the product and the cat refuses it","Refusal returns 17% → 7%","A cat food brand was being returned and one-starred by owners whose cats simply would not eat it — a failure mode no amount of ingredient copy can prevent, and one the listing was quietly making worse.","Cat Food Palatability Returns Case","How transition guidance and a small trial size cut a cat food brand's return rate from 17% to 7% and lifted its rating from 3.8 to 4.2 stars.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","36585de5-9cf0-470a-8430-9e183d5824d8","cats","pet-supplies\u002Fcats","Cats",[28,56,83,90,97,119,129,136,147,153],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"ee1e4561-584c-4158-9689-f56c14dd6aec","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$158k \u002F month",{"label":44,"value":45},"Problem","17% of orders returned, 71% of them refusals to eat",{"label":47,"value":48},"Hero pack","24-can case — the only size offered",{"label":50,"value":51},"Engagement","Full account management + creative",{"label":53,"value":54},"Timeframe","6 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"615d2d73-1266-4789-9b58-bca90dee71f2","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"7%","-10 pts","Return rate","17%",{"after":69,"delta":70,"label":71,"before":72},"$251k","+59%","Net monthly revenue","$158k",{"after":74,"delta":75,"label":76,"before":77},"4.2","+0.4","Rating, hero ASIN","3.8",{"after":79,"delta":80,"label":81,"before":82},"41%","+22 pts","Repeat purchase rate","19%",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"7aa83c80-e25d-4cf1-8168-e457ab4e6437","challenge",3,{},{"title":55,"markdown":89},"Cats are the only customers in retail who can veto a purchase after it has been paid for. Roughly one order in six came back, and the review text was consistent: the owner liked the ingredients, the price and the packaging, and the cat walked away from the bowl. Those reviews were dragging the hero listing to 3.8 stars, which is a rating that makes every subsequent paid click more expensive.\n\nThe listing structure amplified the damage. The only pack offered was a twenty-four-can case, so a household discovering a refusal had twenty-three cans of a product their cat would not eat — a maximally annoying outcome that reliably produces a return and a one-star review. Nothing on the page mentioned that cats need a gradual transition from their previous food, which is the single most common cause of first-bowl refusal and entirely preventable.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"20ced227-49b3-4472-a2dd-b7acf7bbcf02","approach",4,{},{"title":55,"markdown":96},"We reduced both the frequency of refusal and the cost of it when it happens.\n\n- **A four-can trial size introduced** as the advertised entry point, so a household's first commitment is small enough to survive a rejection.\n- **Transition guidance on the page** — the seven-day mixing schedule that prevents most refusals, stated in the image stack rather than hidden in the description.\n- **Texture and format made explicit** — pâté, shred and chunk shown clearly, since cats are frequently loyal to a texture rather than a flavor.\n- **The transition schedule pushed through the channels that still exist** — buyer messages and the Brand Registry critical-review contact tool — to owners whose complaint is refusal rather than the product.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":102},"0c97bc05-b12b-4915-a714-a8d2592d3d91","process_steps",5,{},{"steps":103,"title":55},[104,107,110,113,116],{"text":105,"title":106},"Six months of returns and one-star reviews coded; 71% described refusal rather than any product defect.","Return text analysis",{"text":108,"title":109},"A four-can pack listed and made the paid entry point, with the case pack left for returning buyers.","Trial size launch",{"text":111,"title":112},"The seven-day mixing schedule built into image three and repeated in A+, in the owner's language rather than nutritional terms.","Transition content",{"text":114,"title":115},"Product format photographed out of the can at eating consistency for every variant.","Texture clarity",{"text":117,"title":118},"Three months of new reviews on the corrected listing tracked separately to confirm the change before scaling spend.","Rating recovery",{"id":120,"case_study_id":4,"type":121,"position":122,"is_enabled":8,"config":123,"locale_code":14,"data":126},"ee664c9a-3b36-432b-8a4b-12808c2d5291","media",8,{"images":124},[125],"case-studies\u002Fdashboards\u002Fcat-food-palatability-refusal-returns.webp",{"title":127,"caption":128},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $71k to $113k a month while ACoS falls from 33% to 23% across the 6-month engagement.",{"id":130,"case_study_id":4,"type":131,"position":132,"is_enabled":8,"config":133,"locale_code":14,"data":134},"af60e74a-2d57-4047-a232-3f4c880bf323","results",9,{},{"title":55,"markdown":135},"The return rate fell from 17% to **7%** and the hero rating recovered from 3.8 to 4.2.\n\nTwo mechanisms did the work, and they are different in kind. The transition guidance prevents refusals — many cats reject an abrupt food change rather than the food itself. The trial size contains the ones it cannot prevent: a household that is out four cans shrugs, while a household that is out a case writes a review. Repeat purchase more than doubled, because the owners whose cats do accept the food now start from a trial and move up to the case deliberately.",{"id":137,"case_study_id":4,"type":138,"position":139,"is_enabled":8,"config":140,"locale_code":14,"data":141},"2907ced9-5756-4172-8ae6-188553ac6f7c","quote",10,{},{"items":142,"title":55},[143],{"role":144,"text":145,"author":146},"Cat nutrition brand","Every one of those returns was a customer we had convinced and a cat we hadn't. We'd only ever written copy for one of them.","Brand Manager",{"id":148,"case_study_id":4,"type":149,"position":150,"is_enabled":8,"config":151,"locale_code":14,"data":152},"1fcda15a-4697-4eb1-82c4-7d07d214a502","service_ref",11,{},{"title":55},{"id":154,"case_study_id":4,"type":155,"position":156,"is_enabled":8,"config":157,"locale_code":14,"data":163},"d0e1e173-07dc-4b61-8e0a-0c73414e32ae","case_ref",12,{"ids":158},[159,160,161,162],"75dae51c-c2c8-4357-8b43-7abe9b3e9f94","b474b964-058b-4db5-b0c6-a183f29e8aa4","4c2bc92c-ec2b-4f54-abed-c0aa44396506","f95c62ea-7697-4bfa-a64e-5799a759b8a0",{"title":55},[],[166],{"id":167,"parent_id":7,"path":168,"slug":168,"sort_order":93,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":169,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"intro":7,"meta_title":173,"meta_description":174,"case_count":156},"4a7c630f-3155-4bc0-b535-829de84c9dc5","pet-supplies","2026-09-22T11:13:31.177478+00:00","Pet Supplies","Amazon Pet Supplies Case Studies","Real campaigns we ran for pet supplies brands on Amazon — what was broken, what we changed and what it moved.","Pet Supplies Case Studies","See how our Amazon agency grows Pet Supplies brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[176,188],{"id":21,"slug":177,"icon":178,"hero_image":179,"is_enabled":8,"sort_order":93,"last_modify":180,"created_at":181,"updated_at":182,"locale_code":14,"name":183,"title":184,"subtitle":185,"meta_title":186,"meta_description":187},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":189,"icon":190,"hero_image":191,"is_enabled":8,"sort_order":100,"last_modify":180,"created_at":192,"updated_at":182,"locale_code":14,"name":193,"title":194,"subtitle":195,"meta_title":196,"meta_description":197},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[199,214,230,245],{"id":159,"slug":200,"cover_image":201,"brand_name":7,"is_anonymized":8,"period_months":139,"is_enabled":8,"sort_order":202,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":203,"headline_metric":204,"summary":205,"meta_title":206,"meta_description":207,"service_ids":208,"published_at":11,"category_id":210,"category_slug":211,"category_path":212,"category_name":213,"category_is_enabled":8},"aquarium-brand-system-not-product-education","case-studies\u002Faquarium-brand-system-not-product-education-1790060651183.webp",506,"Nobody needs a filter — they need a tank that works","Items per order 1.2 → 3.4","An aquatics brand sold filters, heaters, test kits and treatments as separate products to beginners who did not yet know they needed all four. Teaching the system sold the system.","Aquarium Brand System Selling Case","How educational content that framed the aquarium as a system took an aquatics brand from 1.2 to 3.4 items per order and grew revenue 108%.",[209,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","852250e8-ff44-4881-b896-b4edf91f2fba","fish-and-aquatic-pets","pet-supplies\u002Ffish-and-aquatic-pets","Fish & Aquatic Pets",{"id":160,"slug":215,"cover_image":216,"brand_name":7,"is_anonymized":8,"period_months":217,"is_enabled":8,"sort_order":218,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":219,"headline_metric":220,"summary":221,"meta_title":222,"meta_description":223,"service_ids":224,"published_at":11,"category_id":226,"category_slug":227,"category_path":228,"category_name":229,"category_is_enabled":8},"bird-brand-wild-versus-pet-intent-split","case-studies\u002Fbird-brand-wild-versus-pet-intent-split-1790060651183.webp",7,507,"Two audiences, one keyword: separating wild-bird from pet-bird buyers","Wasted ad spend cut 61%","A bird nutrition brand was bidding on terms that two entirely different shoppers use — a backyard feeder buying by the sack and a parrot owner buying by the bag — and losing money on both.","Bird Brand Search Intent Split Case","How separating wild-bird from pet-bird search intent cut a bird nutrition brand's wasted ad spend 61% and lifted conversion from 5.2% to 10.4%.",[209,225],"c89127c7-631c-451f-bf13-3681edd0f3c4","b819535e-99b6-427f-8a83-a0ae338c4e4b","birds","pet-supplies\u002Fbirds","Birds",{"id":161,"slug":231,"cover_image":232,"brand_name":7,"is_anonymized":8,"period_months":233,"is_enabled":8,"sort_order":234,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":235,"headline_metric":236,"summary":237,"meta_title":238,"meta_description":239,"service_ids":240,"published_at":11,"category_id":241,"category_slug":242,"category_path":243,"category_name":244,"category_is_enabled":8},"small-animal-brand-micro-niche-portfolio","case-studies\u002Fsmall-animal-brand-micro-niche-portfolio-1790060651183.webp",14,508,"Building a business out of thirty searches nobody else wanted","Organic revenue share 22% → 71%","Guinea pigs, ferrets, chinchillas and rats are each too small a market to interest a large brand. Together, and owned completely, they are a category.","Small Animal Micro-Niche Portfolio Case","How owning thirty low-volume species searches instead of chasing one big term took a small-animal brand to 71% organic revenue and 163% growth.",[209,22],"30686839-3f46-4493-980a-92df8bcd9ec9","small-animals","pet-supplies\u002Fsmall-animals","Small Animals",{"id":162,"slug":246,"cover_image":247,"brand_name":7,"is_anonymized":8,"period_months":132,"is_enabled":8,"sort_order":248,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":249,"headline_metric":250,"summary":251,"meta_title":252,"meta_description":253,"service_ids":254,"published_at":11,"category_id":255,"category_slug":256,"category_path":257,"category_name":258,"category_is_enabled":8},"reptile-brand-spec-sheet-listings","case-studies\u002Freptile-brand-spec-sheet-listings-1790060651183.webp",509,"Writing for a buyer who reads the spec sheet before the marketing","Pre-purchase questions down 74%","Reptile keepers buy on numbers — wattage, UVB output, temperature range, enclosure dimensions. The brand's listings were written in adjectives, and the questions section was doing the selling.","Reptile Equipment Spec Listing Case","How replacing marketing adjectives with a full specification table lifted a reptile equipment brand's conversion 81% and cut returns by half.",[209,21],"67928114-f417-46af-b57d-ee9092965233","reptiles-and-amphibians","pet-supplies\u002Freptiles-and-amphibians","Reptiles & Amphibians",1790082632694]