[{"data":1,"prerenderedAt":227},["ShallowReactive",2],{"case-study-car-care-brand-water-hardness-guidance-en":3,"case-study-blocks-58c7cce2-df0d-4d48-b8bd-7adcad3c2efb-en":27,"reviews-all-58c7cce2-df0d-4d48-b8bd-7adcad3c2efb-any-en":139,"case-study-category-ancestors-automotive\u002Fcar-care-and-detailing-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":151,"case-studies-by-ids-8f037d41-1397-4e05-928f-f19c5dbece52,113aeb1d-5280-41c5-bc49-b003786cb66d,dda3d709-71d4-425d-a7f4-9e1d2a5222c2,29756afc-cf1d-4668-b8ee-16730893d369-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"58c7cce2-df0d-4d48-b8bd-7adcad3c2efb","car-care-brand-water-hardness-guidance","case-studies\u002Fcar-care-brand-water-hardness-guidance-1790060651183.webp",null,true,6,2301,"2026-09-22","2026-09-22T11:13:31.273442+00:00","2026-09-22T11:13:31.504874+00:00","en","The product wasn't failing — the water was","1-star reviews down 68%","A detailing brand's rinse-off products left spots for a predictable subset of customers, and those customers wrote reviews about a defective product. The variable was the tap water in their county.","Water Hardness and Product Reviews","How mapping hard-water regions and adding rinse guidance cut a detailing brand's one-star reviews 68% and lifted repeat purchases in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","aac9a696-d88e-4c7d-86ff-d3e36fef9379","car-care-and-detailing","automotive\u002Fcar-care-and-detailing","Car Care & Detailing",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"ed607c26-365f-4a4c-91f6-42c00d5396da","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$83k \u002F month",{"label":44,"value":45},"Signal","Return comments clustered in eleven states",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"4d414b83-ae8b-4201-a9a3-e4a98e4a599d","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"2","-71%","1-star reviews per 1,000 orders","7",{"after":66,"delta":67,"label":68,"before":69},"4.2","+0.4","Rating, hero ASIN","3.8",{"after":71,"delta":72,"label":73,"before":74},"$147k","+77%","Monthly revenue","$83k",{"after":76,"delta":77,"label":78,"before":79},"38%","+14 pts","Repeat purchase rate","24%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"ef9b1670-8f88-40de-8f18-a8581eebc5e5","challenge",3,{},{"title":52,"markdown":86},"Roughly one order in fifty came back with the same complaint — the product dried to a spotted finish — and the team could never reproduce it. Their own tests, run in the same building for three years, looked perfect every time.\n\nA review carries no geography, but a return does: plotting return comments and message threads against the ship-to state on their orders made the pattern obvious — they clustered in hard-water regions. The product behaves differently above a certain mineral content, which is a known property of the chemistry and was written nowhere on the page. Customers in those states were not doing anything wrong; they simply needed a different rinse step, and nobody had told them.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"681a22f2-f714-4e0d-8355-120b54d3a856","approach",4,{},{"title":52,"markdown":93},"We treated the water as a product variable instead of a mystery.\n\n- **Complaints joined to the order's ship-to state**, which is what turned an unreproducible defect into a measurable condition.\n- **Hard-water instructions on the page** — the extra step stated in the image stack, not buried in the bottle's back label.\n- **Search coverage for the condition** — the brand now ranks for hard-water and spotting terms, which is exactly the shopper most at risk of a bad experience.\n- **A dedicated variant** for the worst regions, so the guidance has a product behind it rather than only advice.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"de8b5aeb-1fa5-43ff-964f-062adbd38008","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fcar-care-brand-water-hardness-guidance.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $37k to $66k a month while ACoS falls from 37% to 24% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"c8b5ce04-48d1-4845-9c36-8b3735f1dcb8","results",9,{},{"title":52,"markdown":110},"One-star reviews fell from seven per thousand orders to **two**, and the hero listing's running average recovered from 3.8 to 4.2.\n\nRevenue grew 77% — partly from the rating, partly because the hard-water terms brought in shoppers actively looking for a product that works in their conditions. The repeat rate rose 14 points, which is the real signal: customers who used to conclude the product was bad now conclude it works.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"9b5d1db0-709f-4215-98ca-e5ae271492e4","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Car care brand","Three years of returns we blamed on the customer's technique. It was their tap.","Technical Director",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"cf73f170-6482-492b-9edf-57f347425bb4","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"978fa198-e610-4376-92bc-e23a599b3f1e","case_ref",12,{"ids":133},[134,135,136,137],"8f037d41-1397-4e05-928f-f19c5dbece52","113aeb1d-5280-41c5-bc49-b003786cb66d","dda3d709-71d4-425d-a7f4-9e1d2a5222c2","29756afc-cf1d-4668-b8ee-16730893d369",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":148,"meta_description":150,"case_count":125},"f5be6701-3759-4813-b14f-8e834510d0a1","automotive",107,false,"2026-09-22T11:13:31.187156+00:00","Automotive","Amazon Automotive Case Studies","Real campaigns we ran for automotive brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Automotive brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[175,186,197,212],{"id":134,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":179,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"automotive-brand-install-difficulty-tiers","case-studies\u002Fautomotive-brand-install-difficulty-tiers-1790060651183.webp",1700,"2026-09-22T11:13:31.218193+00:00","Selling to the shopper who is afraid of the installation, not the price","Conversion 4.6% → 7.2%","An automotive brand's catalog converted badly on products that were simple to fit and well on products that were hard. The listings never said which was which, so shoppers assumed the worst.","DIY Install Confidence Case Study","How install difficulty tiers and tools-needed content removed the fitting barrier for an automotive brand and lifted conversion 57% in eleven months.",[21,22],{"id":135,"slug":187,"cover_image":188,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":189,"last_modify":11,"created_at":179,"updated_at":13,"locale_code":14,"title":190,"headline_metric":191,"summary":192,"meta_title":193,"meta_description":194,"service_ids":195,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"automotive-oem-part-number-search-capture","case-studies\u002Fautomotive-oem-part-number-search-capture-1790060651183.webp",1701,"The highest-intent search in automotive is a string of digits","+186% revenue from part-number searches","Half of this brand's serious shoppers arrive by typing an OEM or competitor part number into the search bar. The catalog was indexed for none of them.","OEM Part Number Search Case Study","How indexing an automotive catalog for OEM and interchange part numbers grew revenue from number searches 186% at a third of the category's cost per click.",[21,196],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":136,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":200,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":179,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":208,"category_slug":209,"category_path":210,"category_name":211,"category_is_enabled":8},"interior-accessories-lease-return-protection","case-studies\u002Finterior-accessories-lease-return-protection-1790060651183.webp",7,1702,"Selling floor liners as insurance against an end-of-lease bill","Conversion 5.9% → 9.1%","A third of the brand's buyers did not own their car. They were leasing it, and the thing they were actually buying was protection from a wear-and-tear charge at hand-back.","Lease Return Protection Case Study","How reframing interior protection around end-of-lease wear charges gave an accessories brand a new buying motive and lifted conversion 54% in seven months.",[22,196],"d2629957-8217-4a7e-b1a8-6d7c682bd540","interior-accessories","automotive\u002Finterior-accessories","Interior Accessories",{"id":137,"slug":213,"cover_image":214,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":215,"last_modify":11,"created_at":179,"updated_at":13,"locale_code":14,"title":216,"headline_metric":217,"summary":218,"meta_title":219,"meta_description":220,"service_ids":221,"published_at":11,"category_id":223,"category_slug":224,"category_path":225,"category_name":226,"category_is_enabled":8},"exterior-accessories-returns-badge-removal","case-studies\u002Fexterior-accessories-returns-badge-removal-1790060651183.webp",1703,"Clearing the “frequently returned” badge from a hero listing","Badge cleared, sessions +15%","A warning label appeared under the brand's best-selling ASIN and sales fell by a third in three weeks. Removing it meant fixing the returns behind it, not appealing the label.","Frequently Returned Badge Case","How an exterior accessories brand diagnosed its return drivers, cleared Amazon's frequently-returned warning and recovered 71% of lost sessions.",[22,222],"a507b11d-88fb-4b74-98a2-0661de716593","fce49d94-a11f-4745-acfa-89999bd9f004","exterior-accessories","automotive\u002Fexterior-accessories","Exterior Accessories",1790082624331]