[{"data":1,"prerenderedAt":251},["ShallowReactive",2],{"case-study-candle-supply-brand-usage-rate-guidance-en":3,"case-study-blocks-dce05b6d-0abd-4fa0-91db-5a35e2009831-en":27,"reviews-all-dce05b6d-0abd-4fa0-91db-5a35e2009831-any-en":160,"case-study-category-ancestors-arts-crafts-and-sewing\u002Fcandle-and-soap-making-en":161,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":173,"case-studies-by-ids-1517f5ef-a960-41e5-bd62-f79e5fa85f64,6560be4e-e8e8-41d6-9f5c-ee35af910cb8,5a837448-a42f-47ba-87f4-89faec56d7f6,0dc2d266-5e1b-4a8c-9227-a99a1096eb03-en":196},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"dce05b6d-0abd-4fa0-91db-5a35e2009831","candle-supply-brand-usage-rate-guidance","case-studies\u002Fcandle-supply-brand-usage-rate-guidance-1790060651183.webp",null,true,8,2302,"2026-09-22","2026-09-22T11:13:31.273442+00:00","2026-09-22T11:13:31.504874+00:00","en","Publishing the numbers that stop a first batch from failing","Repeat purchase 22% → 49%","Candle making fails on ratios, not on ingredients. The brand sold fragrance oil and wax to beginners and left them to guess how much of one goes into the other.","Usage Rate Guidance Case Study","How publishing fragrance load and wax ratio guidance stopped beginner batches failing and doubled a candle supply brand's repeat purchase rate.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","fd32b7be-3d2b-4775-b26c-492a1b8c4741","candle-and-soap-making","arts-crafts-and-sewing\u002Fcandle-and-soap-making","Candle & Soap Making",[28,53,80,87,94,116,125,132,143,149],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"960e533c-6671-4001-bb18-b135e86cad79","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$58k \u002F month",{"label":44,"value":45},"Audience","68% first-time makers",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"c6d8d74b-f246-42c0-859e-440849accece","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"49%","+27 pts","Repeat purchase rate","22%",{"after":66,"delta":67,"label":68,"before":69},"$126k","+117%","Monthly revenue","$58k",{"after":71,"delta":72,"label":73,"before":74},"4.4","+0.4","Rating, fragrance oils","4.0",{"after":76,"delta":77,"label":78,"before":79},"2.7","+80%","Items per order","1.5",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"5abcc7d4-eddf-4430-af43-bf5907a31176","challenge",3,{},{"title":52,"markdown":86},"Two thirds of the brand's customers were making their first candle. A first candle fails for one of three reasons — too much fragrance for the wax, the wrong pour temperature, or a wick that doesn't match the vessel diameter — and all three are ratios the supplier knows and the beginner does not.\n\nThe failure was being recorded as a product defect. Reviews said the fragrance was weak or the wax was faulty, when the actual event was a 12% fragrance load in a wax rated for 8%. Worse, a customer whose first batch fails does not buy a second bag of wax from anyone.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"62c910f7-c0de-445e-8e2c-c729336f6008","approach",4,{},{"title":52,"markdown":93},"We published the knowledge the category treats as insider information.\n\n- **Usage rates on every product page** — maximum fragrance load per wax type, pour temperature range, cure time, stated as numbers.\n- **A wick-to-vessel table** covering the diameters the brand's own containers come in.\n- **Ratio content in the image stack**, because a beginner reads pictures and skips the description.\n- **Cross-references between products** — the wax page names the wicks that work with it, so the first order is a set that can actually succeed.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"4c00b6e2-5a80-4ff5-ad10-cccd01a39008","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Fourteen months of negative reviews coded: 71% described an outcome caused by a ratio, not by the material.","Failure taxonomy from reviews",{"text":105,"title":106},"Every wax and fragrance pairing in the catalog tested at three loads so the published numbers are the brand's own, not the supplier's.","Ratio testing",{"text":108,"title":109},"Numbers moved into the image stack and A+; the description keeps the long form for people who want it.","Page rebuild",{"text":111,"title":112},"Wax, wick and fragrance pages now name their compatible partners, which also raised items per order.","Cross-linking the set",{"text":114,"title":115},"Indexed for the questions beginners type — load percentages, cure times, wick sizing — which the category's listings ignore.","Beginner search coverage",{"id":117,"case_study_id":4,"type":118,"position":9,"is_enabled":8,"config":119,"locale_code":14,"data":122},"2023be0f-0028-4098-b2a6-1e579b8c5041","media",{"images":120},[121],"case-studies\u002Fdashboards\u002Fcandle-supply-brand-usage-rate-guidance.webp",{"title":123,"caption":124},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $26k to $57k a month while ACoS falls from 36% to 24% across the 8-month engagement.",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"c6feb6f8-8679-4dcb-acb8-f9a774eb60d9","results",9,{},{"title":52,"markdown":131},"Repeat purchases went from 22% to **49%**, and revenue more than doubled to $126k a month.\n\nThe mechanism is simply that more first batches work. The fragrance rating recovered four tenths without any change to the oils, and items per order rose 80% because the page now assembles a workable set instead of selling one ingredient. In a hobby category the second order is the whole business — the first one is just the entry fee.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"130905db-7d79-41b6-82a0-95a4debaa7c3","quote",10,{},{"items":138,"title":52},[139],{"role":140,"text":141,"author":142},"Candle supply brand","Everybody in this business knows the ratios. Our customers were learning them from our one-star reviews.","Founder",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"f29df3df-6f8c-41bc-b2f0-1054427f40b5","service_ref",11,{},{"title":52},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"96139e24-f313-4938-ad0b-4b1a11012b89","case_ref",12,{"ids":154},[155,156,157,158],"1517f5ef-a960-41e5-bd62-f79e5fa85f64","6560be4e-e8e8-41d6-9f5c-ee35af910cb8","5a837448-a42f-47ba-87f4-89faec56d7f6","0dc2d266-5e1b-4a8c-9227-a99a1096eb03",{"title":52},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":165,"is_enabled":8,"is_priority":166,"last_modify":11,"created_at":167,"updated_at":167,"locale_code":14,"name":168,"title":169,"subtitle":170,"intro":7,"meta_title":171,"meta_description":172,"case_count":152},"c728b683-3d3e-487e-b84b-b2133e09b418","arts-crafts-and-sewing",109,false,"2026-09-22T11:13:31.187156+00:00","Arts, Crafts & Sewing","Amazon Arts, Crafts & Sewing Case Studies","Real campaigns we ran for arts, crafts & sewing brands on Amazon — what was broken, what we changed and what it moved.","Arts, Crafts & Sewing Case Studies","See how our Amazon agency grows Arts, Crafts & Sewing brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[174,186],{"id":21,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":83,"last_modify":178,"created_at":179,"updated_at":180,"locale_code":14,"name":181,"title":182,"subtitle":183,"meta_title":184,"meta_description":185},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":187,"icon":188,"hero_image":189,"is_enabled":8,"sort_order":90,"last_modify":178,"created_at":190,"updated_at":180,"locale_code":14,"name":191,"title":192,"subtitle":193,"meta_title":194,"meta_description":195},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[197,211,222,236],{"id":155,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":200,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":202,"updated_at":13,"locale_code":14,"title":203,"headline_metric":204,"summary":205,"meta_title":206,"meta_description":207,"service_ids":208,"published_at":11,"category_id":163,"category_slug":164,"category_path":164,"category_name":168,"category_is_enabled":8},"craft-brand-trend-spike-and-decay","case-studies\u002Fcraft-brand-trend-spike-and-decay-1790060651183.webp",14,1900,"2026-09-22T11:13:31.207774+00:00","Spending a craft trend's peak on demand that would outlive it","Revenue held at 2.4x after the trend collapsed","A craft brand rode a viral trend to a record quarter and expected the fall. We treated the peak as a funded window to buy rankings on terms that would still exist a year later.","Craft Trend Demand Decay Case Study","How a craft brand used a viral trend's peak to fund rankings on evergreen terms and kept 2.4x its pre-trend revenue after demand collapsed.",[209,210],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":156,"slug":212,"cover_image":213,"brand_name":7,"is_anonymized":8,"period_months":214,"is_enabled":8,"sort_order":215,"last_modify":11,"created_at":202,"updated_at":13,"locale_code":14,"title":216,"headline_metric":217,"summary":218,"meta_title":219,"meta_description":220,"service_ids":221,"published_at":11,"category_id":163,"category_slug":164,"category_path":164,"category_name":168,"category_is_enabled":8},"craft-brand-offline-coupon-anchor","case-studies\u002Fcraft-brand-offline-coupon-anchor-1790060651183.webp",13,1901,"Competing with a 40% coupon that only ever applies to one item","Gross margin 28% → 41%","Craft shoppers price-anchor on the weekly coupon at the big hobby chains, and a craft brand had spent two years discounting against a number that almost nobody actually pays.","Hobby Store Coupon Pricing Case","How a craft brand stopped discounting against big-box hobby coupons and grew revenue 83% while lifting gross margin from 28% to 41%.",[22,209],{"id":157,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":202,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"art-supplies-color-name-search","case-studies\u002Fart-supplies-color-name-search-1790060651183.webp",1902,"Ranking for the color, not the paint","+85% sessions","Artists search for pigments by name — phthalo blue, quinacridone magenta, payne's grey — and the brand's listings were indexed under the word 'paint'. The color names lived as variation labels the child titles never repeated.","Paint Color Name SEO Case Study","How indexing individual pigment names instead of generic paint terms grew an art supplies brand's sessions 268% in eight months.",[21,210],"df79725a-05e8-469c-8873-03e6a6aaafc9","painting-drawing-and-art-supplies","arts-crafts-and-sewing\u002Fpainting-drawing-and-art-supplies","Painting, Drawing & Art Supplies",{"id":158,"slug":237,"cover_image":238,"brand_name":7,"is_anonymized":8,"period_months":239,"is_enabled":8,"sort_order":240,"last_modify":11,"created_at":202,"updated_at":13,"locale_code":14,"title":241,"headline_metric":242,"summary":243,"meta_title":244,"meta_description":245,"service_ids":246,"published_at":11,"category_id":247,"category_slug":248,"category_path":249,"category_name":250,"category_is_enabled":8},"sewing-brand-yardage-guidance","case-studies\u002Fsewing-brand-yardage-guidance-1790060651183.webp",7,1903,"The customer who orders too little fabric twice","Second-order rate 31% → 6%","A third of a sewing brand's support tickets were people who had run out mid-project. Telling shoppers how much they needed, before they bought, changed the order size and the reviews at once.","Fabric Yardage Guidance Case Study","How per-project yardage guidance cut a sewing brand's shortfall reorders from 31% to 6%, lifted average order value and rescued its rating.",[22,209],"54e15914-6255-4b0a-a6e4-0c8f787f989e","sewing","arts-crafts-and-sewing\u002Fsewing","Sewing",1790082624353]