[{"data":1,"prerenderedAt":259},["ShallowReactive",2],{"case-study-camping-gear-main-image-testing-program-en":3,"case-study-blocks-14142e08-f8f1-468d-b80f-dd93b45126a3-en":27,"reviews-all-14142e08-f8f1-468d-b80f-dd93b45126a3-any-en":167,"case-study-category-ancestors-sports-and-outdoors\u002Fcamping-and-hiking-en":168,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":179,"case-studies-by-ids-b2f8d4e3-6c75-4a29-8d31-9e4f0a5b2c66,09bc34ad-d8c2-4c1a-8560-52df1898738d,3fd2eb90-2ef9-47f2-9379-1ccd4e3ce8f4,2156119e-b8a8-418f-acbd-cd374b80f6f4-en":202},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"14142e08-f8f1-468d-b80f-dd93b45126a3","camping-gear-main-image-testing-program","case-studies\u002Fcamping-gear-main-image-testing-program-1790060651183.webp",null,true,7,705,"2026-09-22","2026-09-22T11:13:31.347134+00:00","2026-09-22T11:13:31.504874+00:00","en","Running the main image as an experiment instead of an argument","Click-through rate +41%","A camping gear brand argued about hero images in meetings and shipped whichever version the loudest person preferred. Structured split testing replaced the opinion with a result on twelve listings.","Main Image A\u002FB Testing Case Study","How a structured main-image split-testing program lifted a camping gear brand's click-through rate 41% and conversion 18% across twelve listings.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","cc0ded31-fc30-4415-945a-0d64703fd694","camping-and-hiking","sports-and-outdoors\u002Fcamping-and-hiking","Camping & Hiking",[28,53,80,87,94,122,132,139,150,156],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"be49efb7-997a-43d2-9412-19405ef72736","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$174k \u002F month",{"label":44,"value":45},"Catalog","12 core listings",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"c0b4f75d-d069-4011-898d-0732e5ff9b4b","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"0.48%","+41%","Click-through rate, blended","0.34%",{"after":66,"delta":67,"label":68,"before":69},"$268k","+54%","Monthly revenue","$174k",{"after":71,"delta":72,"label":73,"before":74},"10.7%","+18%","Conversion rate","9.1%",{"after":76,"delta":77,"label":78,"before":79},"19","new","Tests run to a conclusion","0",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"ed1725ce-211a-4f68-9e74-b35dc59e4357","challenge",3,{},{"title":52,"markdown":86},"The brand's hero images were decided by preference. Someone would argue that the tent should be shown pitched in a forest, someone else that it should be on white with the pack size visible, and the version that shipped was whichever argument ran longest. Nobody could point at evidence, because none was ever collected.\n\nIn a search grid the main image is doing almost all of the work — it is competing against fifteen thumbnails for a click before any copy is read. The brand's click-through rate was a third below the category benchmark, and every proposed explanation involved price, reviews or advertising, none of which a shopper has evaluated at the moment they decide which thumbnail to tap.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"1f9fe38e-aa00-4b4d-8920-1ef72fbb9e9f","approach",4,{},{"title":52,"markdown":93},"We converted the argument into a testing program.\n\n- **One variable per test** — angle, crop, which configuration is shown, or how the product itself signals its size; never an outdoor scene, because the main image has to be the product on white.\n- **Managed experiments on the eligible listings**, with a fixed minimum run length so a test is not called early by whoever is watching the dashboard.\n- **A hypothesis written before each test**, which is what makes a losing result useful rather than merely disappointing.\n- **Winners rolled across the catalog** — the patterns that won repeatedly became the brand's image standard rather than a one-off fix.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"a86b4c1d-f857-4f5d-8241-7b8b03986f49","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"Current images benchmarked against the category","Testing queue built from twelve listings","First four tests launched on the highest-traffic ASINs","Months 1–2","Baseline",{"items":109,"label":113,"title":114},[110,111,112],"Eleven tests completed, six with a clear winner","Scale-reference framing wins on every product tested","Click-through rate up 26% by month five","Months 3–5","Iterate",{"items":116,"label":120,"title":121},[117,118,119],"Winning patterns written into an image brief","Remaining listings updated to the standard","Four further tests confirm the pattern holds","Months 6–7","Standardize",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":129},"5b72b033-4b37-4077-acec-b755d8da485f","media",8,{"images":127},[128],"case-studies\u002Fdashboards\u002Fcamping-gear-main-image-testing-program.webp",{"title":130,"caption":131},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $78k to $121k a month while ACoS falls from 33% to 23% across the 7-month engagement.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"d86d9212-885b-4ea9-81ee-fc9c98d7617d","results",9,{},{"title":52,"markdown":138},"Click-through rose 41% and conversion 18%, taking revenue up 54% on a catalog that did not change.\n\nThe most valuable finding was the one nobody expected: the pitched-and-square-on shots that make the size of a tent unmistakable beat every more artful angle the team had preferred for years. The atmospheric scenes still exist — they live in frames two and three, where they are allowed to. The thumbnail is only ever being asked how big this is.",{"id":140,"case_study_id":4,"type":141,"position":142,"is_enabled":8,"config":143,"locale_code":14,"data":144},"25cd74f2-7cc0-41ed-a523-5ac2a0e70a5d","quote",10,{},{"items":145,"title":52},[146],{"role":147,"text":148,"author":149},"Camping gear brand","Nineteen tests told us more than four years of opinions, and most of what they told us was that we were wrong.","Creative Director",{"id":151,"case_study_id":4,"type":152,"position":153,"is_enabled":8,"config":154,"locale_code":14,"data":155},"0608e9f0-6df9-468c-9de2-09f9cae282bb","service_ref",11,{},{"title":52},{"id":157,"case_study_id":4,"type":158,"position":159,"is_enabled":8,"config":160,"locale_code":14,"data":166},"b35a37f8-f294-470c-a685-cfadf2ee7d0c","case_ref",12,{"ids":161},[162,163,164,165],"b2f8d4e3-6c75-4a29-8d31-9e4f0a5b2c66","09bc34ad-d8c2-4c1a-8560-52df1898738d","3fd2eb90-2ef9-47f2-9379-1ccd4e3ce8f4","2156119e-b8a8-418f-acbd-cd374b80f6f4",{"title":52},[],[169],{"id":170,"parent_id":7,"path":171,"slug":171,"sort_order":97,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":172,"updated_at":172,"locale_code":14,"name":173,"title":174,"subtitle":175,"intro":7,"meta_title":176,"meta_description":177,"case_count":178},"6cf4047f-f0ed-4a07-b07a-f5c06d848517","sports-and-outdoors","2026-09-22T11:13:31.177478+00:00","Sports & Outdoors","Amazon Sports & Outdoors Case Studies","Real campaigns we ran for sports & outdoors brands on Amazon — what was broken, what we changed and what it moved.","Sports & Outdoors Case Studies","See how our Amazon agency grows Sports & Outdoors brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",20,[180,192],{"id":21,"slug":181,"icon":182,"hero_image":183,"is_enabled":8,"sort_order":83,"last_modify":184,"created_at":185,"updated_at":186,"locale_code":14,"name":187,"title":188,"subtitle":189,"meta_title":190,"meta_description":191},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":193,"icon":194,"hero_image":195,"is_enabled":8,"sort_order":90,"last_modify":184,"created_at":196,"updated_at":186,"locale_code":14,"name":197,"title":198,"subtitle":199,"meta_title":200,"meta_description":201},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[203,216,230,245],{"id":162,"slug":204,"cover_image":205,"brand_name":206,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":97,"last_modify":184,"created_at":207,"updated_at":208,"locale_code":14,"title":209,"headline_metric":210,"summary":211,"meta_title":212,"meta_description":213,"service_ids":214,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"outdoor-brand-ppc-acos-reduction","case-studies\u002Foutdoor-brand-ppc-acos-reduction-1786635472002.webp","US outdoor gear brand","2026-08-13T14:26:41.733597+00:00","2026-09-22T11:13:31.192093+00:00","Cutting ACoS from 44% to 21% while growing an outdoor brand 68%","ACoS 44% → 21%","A seasonal outdoor gear brand was buying every sale at a 44% ACoS. A rebuilt campaign structure, strict search-term control and stronger creative more than halved it — while revenue still grew 68%.","Amazon PPC Case Study: ACoS 44% to 21%","How Scaling Peak halved an outdoor brand's Amazon ACoS from 44% to 21% and still grew monthly revenue 68%, by rebuilding campaign structure and creative.",[215,22],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":163,"slug":217,"cover_image":218,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":219,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":220,"headline_metric":221,"summary":222,"meta_title":223,"meta_description":224,"service_ids":225,"published_at":11,"category_id":226,"category_slug":227,"category_path":228,"category_name":229,"category_is_enabled":8},"fishing-tackle-specification-led-content","case-studies\u002Ffishing-tackle-specification-led-content-1790060651183.webp",706,"Writing for anglers who know more about the product than the copywriter","Conversion rate 6.4% → 11.2%","A fishing tackle brand wrote friendly, benefit-led listings for an audience that buys on gear ratio, line rating and blank material. Specification-led content spoke the buyer's language instead of a marketer's.","Fishing Tackle Spec Content Case","How specification-led listings written for experienced anglers lifted a fishing tackle brand's conversion rate from 6.4% to 11.2% in eight months.",[21,22],"cbca8034-4bfb-4c0c-9439-8465271ca261","fishing","sports-and-outdoors\u002Ffishing","Fishing",{"id":164,"slug":231,"cover_image":232,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":233,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":234,"headline_metric":235,"summary":236,"meta_title":237,"meta_description":238,"service_ids":239,"published_at":11,"category_id":241,"category_slug":242,"category_path":243,"category_name":244,"category_is_enabled":8},"hunting-gear-restricted-category-approval","case-studies\u002Fhunting-gear-restricted-category-approval-1790060651183.webp",707,"Half the catalog was suppressed, and nobody knew which half","Listable catalog 46% → 91%","A hunting gear brand had listings silently suppressed under category restrictions it had never been told about. Working the approval and compliance process methodically brought most of the catalog back into search.","Restricted Category Approval Case","How methodical restricted-category approvals and compliant listing rebuilds returned 91% of a hunting gear catalog to search and grew revenue 112%.",[21,240],"a507b11d-88fb-4b74-98a2-0661de716593","5224f518-47fc-4ea5-a8fa-b1dacdf720c1","hunting-and-shooting","sports-and-outdoors\u002Fhunting-and-shooting","Hunting & Shooting",{"id":165,"slug":246,"cover_image":247,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":248,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":249,"headline_metric":250,"summary":251,"meta_title":252,"meta_description":253,"service_ids":254,"published_at":11,"category_id":255,"category_slug":256,"category_path":257,"category_name":258,"category_is_enabled":8},"cycling-parts-fitment-compatibility-guidance","case-studies\u002Fcycling-parts-fitment-compatibility-guidance-1790060651183.webp",708,"“Will this fit my bike?” — answering the only question that matters","Fitment returns 21% → 7%","A cycling components brand sold parts that fit some bikes and not others, and left shoppers to work it out. Building fitment guidance into every listing cut wrong-part returns by two thirds.","Bike Part Fitment Guidance Case","How compatibility guidance built into listings cut a cycling component brand's wrong-fit returns from 21% to 7% and lifted conversion 44%.",[21,22],"706a1a12-a814-4347-a5c3-5748beacff7b","cycling","sports-and-outdoors\u002Fcycling","Cycling",1790082633759]