[{"data":1,"prerenderedAt":255},["ShallowReactive",2],{"case-study-building-toy-missing-piece-returns-en":3,"case-study-blocks-a796d41b-5ad4-41b5-9c56-fe9dd9a090ed-en":27,"reviews-all-a796d41b-5ad4-41b5-9c56-fe9dd9a090ed-any-en":160,"case-study-category-ancestors-toys-and-games\u002Fbuilding-toys-en":161,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":172,"case-studies-by-ids-685d0328-95b5-4d13-b649-3988bdcb410c,0bed8a5c-6f15-496d-afd0-e6a4d7cbbe3f,23667c7a-2858-4fcb-9945-4f4f35a28bc6,2a1b2ac9-e7ee-40aa-820a-ea9c89f0d390-en":195},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"a796d41b-5ad4-41b5-9c56-fe9dd9a090ed","building-toy-missing-piece-returns","case-studies\u002Fbuilding-toy-missing-piece-returns-1790060651183.webp",null,true,8,404,"2026-09-22","2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","en","The whole set came back because four pieces were missing","Return rate 11% → 4%","A building toy brand was taking back entire sets over a handful of absent bricks. Giving buyers a way to get the missing pieces instead of a refund changed the rating, the margin and the review page.","Building Toy Returns Case Study","How a replacement-parts route and count verification cut a building toy brand's return rate from 11% to 4% and lifted its rating to 4.6.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","546e5dc8-adcf-4d49-ba71-4bb08f32a1b3","building-toys","toys-and-games\u002Fbuilding-toys","Building Toys",[28,53,80,87,94,116,125,132,143,149],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"17b80a16-de22-4772-b105-f922c6565a24","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$176k \u002F month",{"label":44,"value":45},"Problem","11% returns; 7 in 10 cited missing or damaged pieces",{"label":47,"value":48},"Engagement","Full account management + creative",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"adf3d660-64e3-44a3-80ba-82556dbe594a","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"4%","-7 pts","Return rate","11%",{"after":66,"delta":67,"label":68,"before":69},"$262k","+49%","Net monthly revenue","$176k",{"after":71,"delta":72,"label":73,"before":74},"4.1","+0.4","Rating, hero set","3.7",{"after":76,"delta":77,"label":78,"before":79},"5%","-18 pts","Reviews mentioning missing pieces","23%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"2ab62b1b-b7fe-4d43-8d97-8aeb735c4470","challenge",3,{},{"title":52,"markdown":86},"A 480-piece set arrives four bricks short and the customer returns all 480. That is rational behavior — the alternative on offer was a half-built model — but it is a catastrophic outcome for the seller: the set cannot be resold as new, the refund is full price, and the customer usually leaves a one-star review on the way out.\n\nSeven in ten returns named missing or broken pieces, and the review page repeated the complaint loudly enough that new shoppers were reading it before buying. Nothing on the listing, in the insert or in the brand's messaging offered any route other than “return it”, so every shortfall of four bricks cost the brand a full set and a point of rating.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"9e91dc52-6f45-4657-a768-a232aacc02a2","approach",4,{},{"title":52,"markdown":93},"We built the alternative to a return and put it where the customer looks.\n\n- **A replacement-parts request route**, printed on the insert and repeated in the listing, promising the missing pieces within days at no cost.\n- **Spare-piece packs listed as their own ASINs**, so a buyer who simply lost a brick has somewhere to go instead of the return button.\n- **Count verification at the packing line** for the four sets that generated most complaints, plus a small surplus of the most-lost pieces in each box.\n- **Expectation set in the image stack** — the exact piece count and the replacement promise shown as a frame, not buried in the A+.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"905c8e4d-cd43-43f5-aa10-aa6d1c07454b","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Six months of returns read individually: 71% were missing or broken pieces, concentrated in four sets with small connector parts.","Return-reason coding",{"text":105,"title":106},"Two of the four sets traced to a bagging step that split counts across two bags; the reconciliation step was missing.","Supplier count audit",{"text":108,"title":109},"An insert card and a listing frame offering free replacement pieces, fulfilled within three business days.","Replacement route launched",{"text":111,"title":112},"The five most frequently missing parts over-packed by two units each — cheaper than one return in every scenario.","Surplus packing",{"text":114,"title":115},"The replacement promise added to the image stack, so new shoppers see the answer to the complaint they just read.","Answering the complaint on the page",{"id":117,"case_study_id":4,"type":118,"position":9,"is_enabled":8,"config":119,"locale_code":14,"data":122},"4d1a49c5-7ec8-419f-a2b0-9b5df4495a38","media",{"images":120},[121],"case-studies\u002Fdashboards\u002Fbuilding-toy-missing-piece-returns.webp",{"title":123,"caption":124},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $79k to $118k a month while ACoS falls from 32% to 23% across the 8-month engagement.",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"1dfc8bdc-b62a-41c5-978c-b55624df4aa5","results",9,{},{"title":52,"markdown":131},"Returns fell from 11% to **4%**, and net revenue rose 49% on modest order growth — about a sixth of that is product that no longer comes back unsellable, and the rest is what a 4.1 rating does to conversion.\n\nThe rating moved 3.7 → 4.1 because the customer whose set was short now gets replacement bricks in the mail instead of a refund, and that customer does not write the review the old process guaranteed. Over-packing five small parts costs pennies per set; a single return cost the full retail price plus the review it came with.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"ca1740a1-ad2d-4df8-89ec-5e2825579c5c","quote",10,{},{"items":138,"title":52},[139],{"role":140,"text":141,"author":142},"Building toy brand","We were refunding forty-dollar sets over four bricks that cost us nine cents. Once someone put those two numbers on the same slide it took about a minute to decide.","Operations Director",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"8d18d345-a220-44b3-a4d3-f5fbd0c01e24","service_ref",11,{},{"title":52},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"feca59cc-046e-4fc8-87de-b652c8146f07","case_ref",12,{"ids":154},[155,156,157,158],"685d0328-95b5-4d13-b649-3988bdcb410c","0bed8a5c-6f15-496d-afd0-e6a4d7cbbe3f","23667c7a-2858-4fcb-9945-4f4f35a28bc6","2a1b2ac9-e7ee-40aa-820a-ea9c89f0d390",{"title":52},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":83,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":165,"updated_at":165,"locale_code":14,"name":166,"title":167,"subtitle":168,"intro":7,"meta_title":169,"meta_description":170,"case_count":171},"671488c3-469e-4efc-9f8b-423936787af3","toys-and-games","2026-09-22T11:13:31.177478+00:00","Toys & Games","Amazon Toys & Games Case Studies","Real campaigns we ran for toys & games brands on Amazon — what was broken, what we changed and what it moved.","Toys & Games Case Studies","See how our Amazon agency grows Toys & Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",18,[173,185],{"id":21,"slug":174,"icon":175,"hero_image":176,"is_enabled":8,"sort_order":90,"last_modify":177,"created_at":178,"updated_at":179,"locale_code":14,"name":180,"title":181,"subtitle":182,"meta_title":183,"meta_description":184},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":186,"icon":187,"hero_image":188,"is_enabled":8,"sort_order":97,"last_modify":177,"created_at":189,"updated_at":179,"locale_code":14,"name":190,"title":191,"subtitle":192,"meta_title":193,"meta_description":194},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[196,212,227,241],{"id":155,"slug":197,"cover_image":198,"brand_name":7,"is_anonymized":8,"period_months":199,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":208,"category_slug":209,"category_path":210,"category_name":211,"category_is_enabled":8},"board-game-difficulty-expectation-reviews","case-studies\u002Fboard-game-difficulty-expectation-reviews-1790060651183.webp",6,405,"Three stars for a good game bought by the wrong table","Rating 3.9 → 4.2","A strategy game was being bought for family game night and rated accordingly. Stating complexity, player count and playtime honestly cost the brand some sales and saved its rating.","Board Game Listing Expectations Case","How stating complexity, playtime and player count upfront lifted a game brand's rating from 3.9 to 4.2 and grew revenue 35% in six months.",[207,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","83583801-7c19-4c4e-b77b-66313911278e","games-and-puzzles","toys-and-games\u002Fgames-and-puzzles","Games & Puzzles",{"id":156,"slug":213,"cover_image":214,"brand_name":7,"is_anonymized":8,"period_months":146,"is_enabled":8,"sort_order":215,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":216,"headline_metric":217,"summary":218,"meta_title":219,"meta_description":220,"service_ids":221,"published_at":11,"category_id":223,"category_slug":224,"category_path":225,"category_name":226,"category_is_enabled":8},"doll-brand-collection-series-mechanics","case-studies\u002Fdoll-brand-collection-series-mechanics-1790060651183.webp",406,"Making it obvious there are eleven more","Items per order 1.2 → 2.0","A doll brand designed its characters as a collectible series and sold them on Amazon as twelve unrelated products. Nothing on any page told a buyer the others existed.","Doll Collection Series Strategy Case","How series framing, variation families and sequel targeting took a doll brand from 1.2 to 2.0 items per order and grew revenue 84%.",[21,222],"c89127c7-631c-451f-bf13-3681edd0f3c4","6e813e4b-a8ad-464a-9347-aeb3cbadfb90","dolls-and-accessories","toys-and-games\u002Fdolls-and-accessories","Dolls & Accessories",{"id":157,"slug":228,"cover_image":229,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":230,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":231,"headline_metric":232,"summary":233,"meta_title":234,"meta_description":235,"service_ids":236,"published_at":11,"category_id":237,"category_slug":238,"category_path":239,"category_name":240,"category_is_enabled":8},"action-figure-licensed-ip-constraints","case-studies\u002Faction-figure-licensed-ip-constraints-1790060651183.webp",407,"Building demand when you are not allowed to say the words","Sessions +32%","A licensed figure line could not use the character names it was searched by, and kept having ads rejected and listings flagged for trying. We built the visibility on the terms it does own.","Licensed Toy Listing Compliance Case","How compliant keyword strategy replaced rejected trademark terms, growing a licensed figure brand's sessions 173% and revenue 51%.",[207,222],"a8c60666-6bee-46a8-9836-e4c300e9caa1","action-figures-and-playsets","toys-and-games\u002Faction-figures-and-playsets","Action Figures & Playsets",{"id":158,"slug":242,"cover_image":243,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":244,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":245,"headline_metric":246,"summary":247,"meta_title":248,"meta_description":249,"service_ids":250,"published_at":11,"category_id":251,"category_slug":252,"category_path":253,"category_name":254,"category_is_enabled":8},"plush-brand-vine-launch-reviews","case-studies\u002Fplush-brand-vine-launch-reviews-1790060651183.webp",408,"A plush launch that had reviews before it had traffic","First 30 reviews in 6 weeks, not 19","Plush is bought on softness and safety, which a shopper can only judge through other people's reviews. This launch enrolled in Vine before day one and skipped the usual empty-page months.","Amazon Vine Plush Launch Case","How Vine enrollment before launch day gave a plush brand 30 reviews in six weeks and a profitable product in five months instead of a year.",[22,222],"10085479-dd12-43ca-b71a-d3a43d192222","stuffed-animals-and-plush","toys-and-games\u002Fstuffed-animals-and-plush","Stuffed Animals & Plush",1790082635718]