[{"data":1,"prerenderedAt":226},["ShallowReactive",2],{"case-study-boys-apparel-wearer-versus-buyer-en":3,"case-study-blocks-b79eb2f8-7315-4b84-a885-1bf6076091b0-en":27,"reviews-all-b79eb2f8-7315-4b84-a885-1bf6076091b0-any-en":138,"case-study-category-ancestors-clothing-shoes-and-jewelry\u002Fboys-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":151,"case-studies-by-ids-f8a9fd6d-e507-4ef5-951c-801a3f070395,a74771bf-f5f0-4c02-ae35-ce01c3b4f56e,172e4b2d-3d19-4889-88e8-b549bf356a1b,091d0915-94af-4130-a432-64deff4ae716-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"b79eb2f8-7315-4b84-a885-1bf6076091b0","boys-apparel-wearer-versus-buyer","case-studies\u002Fboys-apparel-wearer-versus-buyer-1790060651183.webp",null,true,8,1405,"2026-09-22","2026-09-22T11:13:31.254334+00:00","2026-09-22T11:13:31.504874+00:00","en","The parent approves the purchase, the seven-year-old vetoes it","Conversion +41%","A boys' clothing brand sold to parents and was returned by children. The listing had been built entirely for the person paying and said nothing to the person wearing it.","Boys Apparel Creative Case Study","How building a boys' clothing listing for the child who wears it, not just the parent who pays, lifted conversion 41% and cut returns nine points.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","f25634e1-80b2-4e8e-b093-a1ac0bcb7a2c","boys","clothing-shoes-and-jewelry\u002Fboys","Boys",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"d117bbe9-618d-441f-a60d-97743763c9d7","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$95k \u002F month",{"label":44,"value":45},"Problem","22% return rate, “he refused to wear it” the leading comment",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"57287685-0325-4e10-8296-d2283bca8d05","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"8.2%","+41%","Conversion rate","5.8%",{"after":66,"delta":67,"label":68,"before":69},"$163k","+72%","Monthly revenue","$95k",{"after":71,"delta":72,"label":73,"before":74},"13%","-9 pts","Return rate","22%",{"after":76,"delta":77,"label":78,"before":79},"4.3","+0.3","Rating, hero ASIN","4.0",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"c62e27e7-d361-4e19-8ba2-64788dc415d7","challenge",3,{},{"title":52,"markdown":86},"The return reasons in this account were not about fit or quality. Coded across six months, the largest single group was some version of “my son won't wear it” — a garment that arrived correct, fitted correctly, and was rejected by a child who had no say in the purchase and complete control over the outcome.\n\nThe listing had been written for the parent: fabric composition, wash durability, reinforced knees, a flat-lay photograph on a white background. All of it accurate, all of it aimed at the wrong half of the decision. Nothing on the page helped a parent predict whether the child would accept the item, and nothing on the page could be shown to the child to find out in advance.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"d96fa4e8-c117-4c05-8bb0-55841a0e9fc5","approach",4,{},{"title":52,"markdown":93},"We built the page for both people in the transaction.\n\n- **Imagery of the garment in motion on children**, not flat-laid — running, climbing, sitting cross-legged — because comfort in use is what a child is actually judging.\n- **The child's objections named in the copy** — tags, stiff waistbands, scratchy seams, sleeve length — each answered with a construction detail the parent can point at.\n- **Feel described before durability**, reversing the bullet order, since softness predicts acceptance and reinforced knees predict nothing about it.\n- **The acceptance signal mined from reviews and rewritten as copy** — what parents kept saying about a child asking for this one became the first bullet, in the brand's words, because review text cannot be quoted on a listing.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"9ae9b53b-0000-4022-b204-fd82d931948a","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fboys-apparel-wearer-versus-buyer.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $43k to $73k a month while ACoS falls from 36% to 25% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"045f30ce-0645-4cf4-a904-309d4e987642","results",9,{},{"title":52,"markdown":109},"Conversion rose 41% and returns fell from 22% to **13%**, which in children's apparel is close to the floor.\n\nRevenue grew 72% on traffic that grew far less — the same parents, arriving at the same page, now more often buying and much more often keeping. The rating gained three tenths because a garment that gets worn generates a review about the garment, while a garment that gets rejected generates a review about the disappointment.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"2160f401-0972-443d-89f1-e6749bdc0af3","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Children's apparel brand","We had the best reinforced knee in the category and a six-year-old who would not put the pants on. He was the customer we had never written a word for.","Head of Brand",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"a87d66e0-1317-47a3-91bf-0cda48176c53","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"132ee352-589e-4b5f-a21a-1d60c797d4bf","case_ref",12,{"ids":132},[133,134,135,136],"f8a9fd6d-e507-4ef5-951c-801a3f070395","a74771bf-f5f0-4c02-ae35-ce01c3b4f56e","172e4b2d-3d19-4889-88e8-b549bf356a1b","091d0915-94af-4130-a432-64deff4ae716",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":9},"7a9d6d54-3d4a-4b00-8b86-95adeb72b6c6","clothing-shoes-and-jewelry",104,false,"2026-09-22T11:13:31.187156+00:00","Clothing, Shoes & Jewelry","Amazon Clothing, Shoes & Jewelry Case Studies","Real campaigns we ran for clothing, shoes & jewelry brands on Amazon — what was broken, what we changed and what it moved.","Clothing, Shoes & Jewelry Case Studies","See how our Amazon agency grows Clothing, Shoes & Jewelry brands: the challenge, the work we ran and the numbers it moved.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[175,190,204,214],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"luggage-brand-airline-size-rule-queries","case-studies\u002Fluggage-brand-airline-size-rule-queries-1790060651183.webp",1406,"Ranking for a rule instead of a product","#1 on 9 airline-size queries","Travellers do not search for a bag. They search for the rule they are trying not to break — and the brand's dimensions were buried in a spec table three scrolls down.","Airline Size Search Intent Case","How building listings around airline size rules — the query travellers actually type — took a luggage brand to #1 on nine constraint searches.",[21,185],"c89127c7-631c-451f-bf13-3681edd0f3c4","71900aaa-7bf0-43bd-ba55-be7db0d489f3","luggage-and-travel-gear","clothing-shoes-and-jewelry\u002Fluggage-and-travel-gear","Luggage & Travel Gear",{"id":134,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":200,"category_slug":201,"category_path":202,"category_name":203,"category_is_enabled":8},"cosplay-brand-trademark-safe-keyword-strategy","case-studies\u002Fcosplay-brand-trademark-safe-keyword-strategy-1790060651183.webp",1407,"Selling to people searching a name you are not allowed to write","+120% revenue","Cosplay demand arrives as character names the brand has no license to use. We built a descriptive vocabulary that catches the same shopper without borrowing anybody's trademark.","Cosplay Keyword Strategy Case Study","How a costume brand reached the shoppers searching licensed character names — without using one — and grew revenue 120% over a full costume year.",[21,22],"27048721-bdbd-4ed2-a6f2-1cf590adcc3c","costumes-and-cosplay","clothing-shoes-and-jewelry\u002Fcostumes-and-cosplay","Costumes & Cosplay",{"id":135,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"apparel-brand-color-name-indexing","case-studies\u002Fapparel-brand-color-name-indexing-1790060651183.webp",1400,"When the color is the search term and the swatch is called “Willow”","Sessions 71k → 105k","An apparel brand named its colors the way a design studio does. Shoppers search for “sage green” and “rust”, so twenty-seven of thirty-one colorways were invisible to the query that would have sold them.","Color Variation Indexing Case Study","How translating poetic color names into the words shoppers search grew an apparel brand's sessions 186% across thirty-one colorways.",[21,185],{"id":136,"slug":215,"cover_image":216,"brand_name":7,"is_anonymized":8,"period_months":217,"is_enabled":8,"sort_order":218,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":219,"headline_metric":220,"summary":221,"meta_title":222,"meta_description":223,"service_ids":224,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"apparel-brand-customer-photo-reviews","case-studies\u002Fapparel-brand-customer-photo-reviews-1790060651183.webp",7,1401,"The studio shoot nobody trusted and the phone photos that sold the dress","Photo reviews 7% → 34%","In apparel the most persuasive image on the page is not the one the brand paid for. We engineered the flow that produces customer photos — and then built the listing around them.","Customer Photo Reviews Case Study","How engineering customer photo reviews — and rebuilding the image stack around them — lifted an apparel brand's conversion from 4.9% to 7.6%.",[22,225],"a507b11d-88fb-4b74-98a2-0661de716593",1790082622817]