[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-board-game-difficulty-expectation-reviews-en":3,"case-study-blocks-685d0328-95b5-4d13-b649-3988bdcb410c-en":27,"reviews-all-685d0328-95b5-4d13-b649-3988bdcb410c-any-en":139,"case-study-category-ancestors-toys-and-games\u002Fgames-and-puzzles-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":151,"case-studies-by-ids-0bed8a5c-6f15-496d-afd0-e6a4d7cbbe3f,23667c7a-2858-4fcb-9945-4f4f35a28bc6,2a1b2ac9-e7ee-40aa-820a-ea9c89f0d390,030feb31-3ffc-416c-85ab-1da702e79f75-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"685d0328-95b5-4d13-b649-3988bdcb410c","board-game-difficulty-expectation-reviews","case-studies\u002Fboard-game-difficulty-expectation-reviews-1790060651183.webp",null,true,6,405,"2026-09-22","2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","en","Three stars for a good game bought by the wrong table","Rating 3.9 → 4.2","A strategy game was being bought for family game night and rated accordingly. Stating complexity, player count and playtime honestly cost the brand some sales and saved its rating.","Board Game Listing Expectations Case","How stating complexity, playtime and player count upfront lifted a game brand's rating from 3.9 to 4.2 and grew revenue 35% in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","83583801-7c19-4c4e-b77b-66313911278e","games-and-puzzles","toys-and-games\u002Fgames-and-puzzles","Games & Puzzles",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"5268e709-5c17-4224-845f-a5b0fbbc801a","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$98k \u002F month",{"label":44,"value":45},"Problem","27% of reviews at 3 stars or below, nearly all about difficulty",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"ba4646e6-9601-4f63-bd8a-836d28b702c3","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"4.2","+0.3","Rating, hero title","3.9",{"after":66,"delta":67,"label":68,"before":69},"$132k","+35%","Monthly revenue","$98k",{"after":71,"delta":72,"label":73,"before":74},"9%","-18 pts","Reviews at 3 stars or below","27%",{"after":76,"delta":77,"label":78,"before":79},"9.0%","+27%","Conversion rate","7.1%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"45714f7c-871e-4d2a-9aa2-c7f9dc9ec5fe","challenge",3,{},{"title":52,"markdown":86},"The negative reviews were not complaints about the game. They were complaints about the evening: “rules took an hour to explain”, “way too complicated for our kids”, “we only had three players and it barely works”. Every one of those is a mismatch between who bought it and who it was built for.\n\nThe listing had caused the mismatch. The main image showed a bright box, the copy promised “fun for the whole family”, and the fields that would have warned anyone — best player count, teaching time, actual length of a game — were either blank or optimistically wide (2–8 players, 30–90 minutes). A hobby game sold as a party game collects three-star reviews from people who would have loved a different product.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"352f941c-07ad-421d-a2b9-2e45110db13e","approach",4,{},{"title":52,"markdown":93},"We let the game be difficult, on the page, before purchase.\n\n- **A complexity statement in the image stack** — where the game sits on the weight scale hobbyists already use, shown as a frame rather than a claim.\n- **Honest ranges** — best at four players, playable at three, roughly seventy minutes once everyone knows the rules.\n- **Teaching time called out explicitly**, because that is the single most common surprise in the negative reviews.\n- **Keywords aimed at the right shopper** — strategy, hobby and gateway-plus phrasings instead of the family-game-night head terms the listing had been chasing.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"9c1edc70-2529-4542-beb3-34609435554b","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fboard-game-difficulty-expectation-reviews.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $44k to $73k a month while ACoS falls from 33% to 24% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"eb1b7799-ff4a-47bf-89fd-bdcd506da7e6","results",9,{},{"title":52,"markdown":110},"The rating climbed from 3.9 to **4.2**, and revenue grew 35% despite the listing now actively discouraging part of its former audience.\n\nThat is the whole mechanism: the shoppers who were warned off were the ones who would have returned it or rated it three stars, and their absence is what let the rating recover. Conversion rose anyway, because a hobby buyer who reads an accurate complexity rating converts at a far higher rate than a parent who is not sure what they are looking at.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"77aaa4f8-4296-4275-9b78-7b2e1bf8d9e0","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Board game publisher","We were scared to write 'takes forty minutes to teach' on the box page. It turned out to be the sentence that sold it to the right people.","Founder",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"04c9d2ef-15f5-4bca-afbc-d03352cebbfa","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"f81ee720-1fd6-4966-a12a-a09632481635","case_ref",12,{"ids":133},[134,135,136,137],"0bed8a5c-6f15-496d-afd0-e6a4d7cbbe3f","23667c7a-2858-4fcb-9945-4f4f35a28bc6","2a1b2ac9-e7ee-40aa-820a-ea9c89f0d390","030feb31-3ffc-416c-85ab-1da702e79f75",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":83,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"671488c3-469e-4efc-9f8b-423936787af3","toys-and-games","2026-09-22T11:13:31.177478+00:00","Toys & Games","Amazon Toys & Games Case Studies","Real campaigns we ran for toys & games brands on Amazon — what was broken, what we changed and what it moved.","Toys & Games Case Studies","See how our Amazon agency grows Toys & Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",18,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[175,190,204,220],{"id":134,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"doll-brand-collection-series-mechanics","case-studies\u002Fdoll-brand-collection-series-mechanics-1790060651183.webp",406,"Making it obvious there are eleven more","Items per order 1.2 → 2.0","A doll brand designed its characters as a collectible series and sold them on Amazon as twelve unrelated products. Nothing on any page told a buyer the others existed.","Doll Collection Series Strategy Case","How series framing, variation families and sequel targeting took a doll brand from 1.2 to 2.0 items per order and grew revenue 84%.",[22,185],"c89127c7-631c-451f-bf13-3681edd0f3c4","6e813e4b-a8ad-464a-9347-aeb3cbadfb90","dolls-and-accessories","toys-and-games\u002Fdolls-and-accessories","Dolls & Accessories",{"id":135,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":200,"category_slug":201,"category_path":202,"category_name":203,"category_is_enabled":8},"action-figure-licensed-ip-constraints","case-studies\u002Faction-figure-licensed-ip-constraints-1790060651183.webp",407,"Building demand when you are not allowed to say the words","Sessions +32%","A licensed figure line could not use the character names it was searched by, and kept having ads rejected and listings flagged for trying. We built the visibility on the terms it does own.","Licensed Toy Listing Compliance Case","How compliant keyword strategy replaced rejected trademark terms, growing a licensed figure brand's sessions 173% and revenue 51%.",[21,185],"a8c60666-6bee-46a8-9836-e4c300e9caa1","action-figures-and-playsets","toys-and-games\u002Faction-figures-and-playsets","Action Figures & Playsets",{"id":136,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":207,"is_enabled":8,"sort_order":208,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":209,"headline_metric":210,"summary":211,"meta_title":212,"meta_description":213,"service_ids":214,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"plush-brand-vine-launch-reviews","case-studies\u002Fplush-brand-vine-launch-reviews-1790060651183.webp",5,408,"A plush launch that had reviews before it had traffic","First 30 reviews in 6 weeks, not 19","Plush is bought on softness and safety, which a shopper can only judge through other people's reviews. This launch enrolled in Vine before day one and skipped the usual empty-page months.","Amazon Vine Plush Launch Case","How Vine enrollment before launch day gave a plush brand 30 reviews in six weeks and a profitable product in five months instead of a year.",[215,185],"a507b11d-88fb-4b74-98a2-0661de716593","10085479-dd12-43ca-b71a-d3a43d192222","stuffed-animals-and-plush","toys-and-games\u002Fstuffed-animals-and-plush","Stuffed Animals & Plush",{"id":137,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":223,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"educational-toy-parent-buyer-copy","case-studies\u002Feducational-toy-parent-buyer-copy-1790060651183.webp",7,409,"The child plays with it; the adult has to be convinced by it","Conversion 6.4% → 9.7%","An educational toy brand wrote its listings to excite children, who cannot buy anything. Rewriting them for the skeptical adult holding the credit card changed the conversion rate by half.","Educational Toy Listing Copy Case","How writing for the parent rather than the child lifted an educational toy brand's conversion from 6.4% to 9.7% and revenue 72% in seven months.",[21,22],"a9422c98-4337-49c0-95bf-97288e785451","learning-and-education","toys-and-games\u002Flearning-and-education","Learning & Education",1790082636725]