[{"data":1,"prerenderedAt":237},["ShallowReactive",2],{"case-study-bird-brand-wild-versus-pet-intent-split-en":3,"case-study-blocks-b474b964-058b-4db5-b0c6-a183f29e8aa4-en":27,"reviews-all-b474b964-058b-4db5-b0c6-a183f29e8aa4-any-en":139,"case-study-category-ancestors-pet-supplies\u002Fbirds-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":150,"case-studies-by-ids-4c2bc92c-ec2b-4f54-abed-c0aa44396506,f95c62ea-7697-4bfa-a64e-5799a759b8a0,8557d227-aa19-45f7-b26e-9b3899d352b4,a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"b474b964-058b-4db5-b0c6-a183f29e8aa4","bird-brand-wild-versus-pet-intent-split","case-studies\u002Fbird-brand-wild-versus-pet-intent-split-1790060651183.webp",null,true,7,507,"2026-09-22","2026-09-22T11:13:31.338542+00:00","2026-09-22T11:13:31.504874+00:00","en","Two audiences, one keyword: separating wild-bird from pet-bird buyers","Wasted ad spend cut 61%","A bird nutrition brand was bidding on terms that two entirely different shoppers use — a backyard feeder buying by the sack and a parrot owner buying by the bag — and losing money on both.","Bird Brand Search Intent Split Case","How separating wild-bird from pet-bird search intent cut a bird nutrition brand's wasted ad spend 61% and lifted conversion from 5.2% to 10.4%.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","b819535e-99b6-427f-8a83-a0ae338c4e4b","birds","pet-supplies\u002Fbirds","Birds",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"398942bf-3942-478c-9323-8a36e46ea6d4","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$71k \u002F month",{"label":44,"value":45},"Catalog","Pet bird formulas only, no wild-bird line",{"label":47,"value":48},"Engagement","PPC + listing SEO",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"e4db340e-7eca-4f4a-b10b-11b23686d308","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$5.5k \u002F mo","-61%","Spend on non-converting intent","$14.2k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$139k","+96%","Monthly revenue","$71k",{"after":71,"delta":72,"label":73,"before":74},"10.4%","+100%","Conversion rate","5.2%",{"after":76,"delta":77,"label":78,"before":79},"20%","-26 pts","ACoS","46%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"90f1635b-1e6a-45e6-a0c2-0b9435188558","challenge",3,{},{"title":52,"markdown":86},"“Bird food”, “bird seed” and most of the obvious category terms are shared by two populations who have nothing in common. One is filling a garden feeder and buys twenty-pound sacks on price. The other keeps a parrot or a cockatiel indoors, buys a two-pound bag of a species-specific formula, and cares about pellet composition rather than cost per pound.\n\nThe brand made only the second kind of product and was bidding on terms dominated by the first. Roughly two thirds of its paid clicks came from garden-feeder shoppers who bounced on price per pound, and its conversion rate of 5.2% was an average of a good number and a terrible one. Worse, the traffic mix was teaching Amazon the wrong thing about the listings, so the organic impressions it earned were increasingly wild-bird impressions too — a loop that got more expensive every month.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"7eda5d72-cf5e-43fa-82ae-45a1a7363240","approach",4,{},{"title":52,"markdown":93},"We separated the two audiences everywhere the account touches them.\n\n- **Intent audit of the search-term report**, classifying every converting and non-converting term as wild-bird, pet-bird or ambiguous.\n- **Wild-bird intent negated across the account**, including the ambiguous head terms that had been kept for volume.\n- **Species-first listings** — the copy, title and first image now lead with cockatiel, conure, budgie and parrot rather than with “bird”, which both qualifies the shopper and corrects the relevance signal.\n- **Cage-life language in the backend and bullets** — indoor, daily feeding, pellet and enrichment terms that a garden-feeder shopper would never type.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"d2a671bc-9864-4db6-83cb-d0a48c12de5e","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fbird-brand-wild-versus-pet-intent-split.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $32k to $63k a month while ACoS falls from 46% to 20% across the 7-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"256f8cb4-038f-4c56-bf1c-1b62d2642c3c","results",9,{},{"title":52,"markdown":110},"Spend on traffic that cannot convert fell 61%, conversion doubled to **10.4%**, and ACoS dropped twenty-six points.\n\nRevenue grew 96% on a slightly smaller advertising budget, because the account stopped paying for one of its two audiences entirely. The slower and more valuable effect was on organic placement: once the listings' clicks and conversions came consistently from pet-bird shoppers, Amazon began showing them to more of the same, so the relevance loop that had been working against the brand started working for it.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"3bff4ebc-8d2a-4183-be33-c002941e377b","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Bird nutrition brand","Half our clicks were people filling a bird feeder in their garden. We make food for a parrot that lives in a living room.","Head of Growth",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"264d4cc3-6dcb-49cf-8069-0d7819650631","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"1b4fa48d-9e77-4831-9cea-cfe668f87e7d","case_ref",12,{"ids":133},[134,135,136,137],"4c2bc92c-ec2b-4f54-abed-c0aa44396506","f95c62ea-7697-4bfa-a64e-5799a759b8a0","8557d227-aa19-45f7-b26e-9b3899d352b4","a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":90,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":131},"4a7c630f-3155-4bc0-b535-829de84c9dc5","pet-supplies","2026-09-22T11:13:31.177478+00:00","Pet Supplies","Amazon Pet Supplies Case Studies","Real campaigns we ran for pet supplies brands on Amazon — what was broken, what we changed and what it moved.","Pet Supplies Case Studies","See how our Amazon agency grows Pet Supplies brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[151,163],{"id":21,"slug":152,"icon":153,"hero_image":154,"is_enabled":8,"sort_order":83,"last_modify":155,"created_at":156,"updated_at":157,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":164,"icon":165,"hero_image":166,"is_enabled":8,"sort_order":31,"last_modify":155,"created_at":167,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[175,191,206,220],{"id":134,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":178,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"small-animal-brand-micro-niche-portfolio","case-studies\u002Fsmall-animal-brand-micro-niche-portfolio-1790060651183.webp",14,508,"Building a business out of thirty searches nobody else wanted","Organic revenue share 22% → 71%","Guinea pigs, ferrets, chinchillas and rats are each too small a market to interest a large brand. Together, and owned completely, they are a category.","Small Animal Micro-Niche Portfolio Case","How owning thirty low-volume species searches instead of chasing one big term took a small-animal brand to 71% organic revenue and 163% growth.",[21,186],"a507b11d-88fb-4b74-98a2-0661de716593","30686839-3f46-4493-980a-92df8bcd9ec9","small-animals","pet-supplies\u002Fsmall-animals","Small Animals",{"id":135,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"reptile-brand-spec-sheet-listings","case-studies\u002Freptile-brand-spec-sheet-listings-1790060651183.webp",509,"Writing for a buyer who reads the spec sheet before the marketing","Pre-purchase questions down 74%","Reptile keepers buy on numbers — wattage, UVB output, temperature range, enclosure dimensions. The brand's listings were written in adjectives, and the questions section was doing the selling.","Reptile Equipment Spec Listing Case","How replacing marketing adjectives with a full specification table lifted a reptile equipment brand's conversion 81% and cut returns by half.",[21,201],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","67928114-f417-46af-b57d-ee9092965233","reptiles-and-amphibians","pet-supplies\u002Freptiles-and-amphibians","Reptiles & Amphibians",{"id":136,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"equine-brand-barn-and-stable-buyers","case-studies\u002Fequine-brand-barn-and-stable-buyers-1790060651183.webp",510,"Selling to barns, not to riders: building for the professional buyer","Average order value $74 → $168","An equine supplies brand had built everything around the individual horse owner and never noticed that its largest orders came from stables buying for twenty animals at a time.","Equine B2B Buyer Case Study","How building for barns and stables instead of individual riders took an equine brand's average order from $74 to $263 and grew revenue 141%.",[186,22],"b638499d-a7ad-4adf-ba04-ecafcb76104c","horses","pet-supplies\u002Fhorses","Horses",{"id":137,"slug":221,"cover_image":222,"brand_name":223,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":224,"last_modify":155,"created_at":225,"updated_at":226,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":233,"category_slug":234,"category_path":235,"category_name":236,"category_is_enabled":8},"pet-supplements-brand-listing-seo","case-studies\u002Fpet-supplements-brand-listing-seo-1786635455161.webp","US pet supplements brand",5,"2026-08-13T14:26:41.733597+00:00","2026-09-22T11:13:31.192093+00:00","Growing organic Amazon sales 187% with listing SEO and Rufus optimization","+187% organic sales","A US pet supplements brand rebuilt its listings around how shoppers — and Amazon's Rufus AI assistant — actually search, growing organic sales from $58k to $166k a month on flat ad spend.","Amazon Listing SEO Case Study: +187% Organic","How Scaling Peak rebuilt a pet supplements catalog around real shopper language and Rufus AI search, lifting organic Amazon sales from $58k to $166k a month.",[21,201],"9f6f8bba-9340-4ce1-b7e1-288cf41e8f62","dogs","pet-supplies\u002Fdogs","Dogs",1790082632734]