[{"data":1,"prerenderedAt":200},["ShallowReactive",2],{"case-study-beauty-brand-unauthorized-seller-cleanup-en":3,"case-study-blocks-3fc82416-4e89-461a-b0a6-2ba581cbd85f-en":25,"reviews-all-3fc82416-4e89-461a-b0a6-2ba581cbd85f-any-en":136,"case-study-category-ancestors-beauty-and-personal-care-en":137,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593-en":138,"case-studies-by-ids-13d3e804-8d03-41d0-90bd-d7970c85f152,10639447-7bf5-4786-bd34-63f19b98a037,f06b3247-1165-4486-9379-dd185d2ec743,f57b154c-62fa-4075-9ad4-79ed436587ed-en":152},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"3fc82416-4e89-461a-b0a6-2ba581cbd85f","beauty-brand-unauthorized-seller-cleanup","case-studies\u002Fbeauty-brand-unauthorized-seller-cleanup-1790060651183.webp",null,true,8,301,"2026-09-22","2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","en","Reclaiming the Buy Box from seventeen unauthorised sellers","Buy Box share 54% → 97%","Grey-market sellers were undercutting the brand on its own listings, selling old stock and collecting the complaints. Clearing them changed price, rating and margin at once.","Unauthorised Seller Cleanup on Amazon","How brand registry enforcement and distribution control took a beauty brand from 54% to 97% Buy Box share and lifted its selling price 28%.",[21],"a507b11d-88fb-4b74-98a2-0661de716593","79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care","Beauty & Personal Care",[26,51,78,85,92,101,108,119,125],{"id":27,"case_study_id":4,"type":28,"position":29,"is_enabled":8,"config":30,"locale_code":14,"data":31},"1bfc97c8-d0ef-4c9d-8b20-939414920cbe","snapshot",1,{},{"items":32,"title":50},[33,35,38,41,44,47],{"label":34,"value":24},"Category",{"label":36,"value":37},"Marketplaces","US",{"label":39,"value":40},"Revenue at start","$229k \u002F month",{"label":42,"value":43},"Problem","17 third-party sellers on the brand's own ASINs",{"label":45,"value":46},"Engagement","Full account management",{"label":48,"value":49},"Timeframe","8 months","",{"id":52,"case_study_id":4,"type":53,"position":54,"is_enabled":8,"config":55,"locale_code":14,"data":56},"4fe260d3-6e09-4da9-861d-352b67bfcf92","metrics",2,{},{"items":57,"title":50},[58,63,68,73],{"after":59,"delta":60,"label":61,"before":62,"is_highlight":8},"97%","+43 pts","Buy Box share","54%",{"after":64,"delta":65,"label":66,"before":67},"$389k","+70%","Monthly revenue","$229k",{"after":69,"delta":70,"label":71,"before":72},"$33.50","+28%","Average selling price","$26.10",{"after":74,"delta":75,"label":76,"before":77},"4.5","+0.4","Rating, hero ASIN","4.1",{"id":79,"case_study_id":4,"type":80,"position":81,"is_enabled":8,"config":82,"locale_code":14,"data":83},"09879b96-cbfe-4592-adef-edfe5a0d3ae9","challenge",3,{},{"title":50,"markdown":84},"Almost half of the brand's own sales were being made by other people. Seventeen sellers had acquired stock through distributors and were listing it below the brand's price, which meant they held the Buy Box roughly half the time — and when a shopper clicked “Add to cart”, the order was fulfilled by someone with no incentive to protect the brand.\n\nThe damage compounded. Old and mishandled stock produced one-star reviews on the brand's listing, dragging the hero ASIN to 4.1. The brand's own advertising was paying for clicks that converted into someone else's sale. And the constant undercutting made the brand's actual price look like a premium nobody had justified.",{"id":86,"case_study_id":4,"type":87,"position":88,"is_enabled":8,"config":89,"locale_code":14,"data":90},"c25bb9a0-707b-43a4-8808-66876b5d3493","approach",4,{},{"title":50,"markdown":91},"Enforcement only works when supply is fixed too, so we did both.\n\n- **Only genuine violations reported** — counterfeit, materially different and damaged goods, documented with test buys. A reseller with authentic stock is not an infringement, which is why the distribution work below did the real job.\n- **Distribution audit** — the leak traced to two distributors whose agreements had no marketplace clause; both were renegotiated.\n- **Price and MAP policy that can actually be enforced**, communicated to every remaining partner in writing.\n- **Listing control** — images, A+ and variation structure locked down so the listing represents the brand regardless of who holds the Buy Box that hour.",{"id":93,"case_study_id":4,"type":94,"position":9,"is_enabled":8,"config":95,"locale_code":14,"data":98},"479495ba-bba1-437f-aa54-68fbf6dbee01","media",{"images":96},[97],"case-studies\u002Fdashboards\u002Fbeauty-brand-unauthorized-seller-cleanup.webp",{"title":99,"caption":100},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $103k to $175k a month while ACoS falls from 34% to 21% across the 8-month engagement.",{"id":102,"case_study_id":4,"type":103,"position":104,"is_enabled":8,"config":105,"locale_code":14,"data":106},"15934b0c-122e-4a05-a3b3-fcd44fe2a8c7","results",9,{},{"title":50,"markdown":107},"Buy Box share went from 54% to **97%**, revenue grew 70%, and the average selling price rose 28% because nobody is racing the brand to the bottom.\n\nThe rating recovered from 4.1 to 4.5 once every order shipped from the brand's own inventory rather than from grey-market stock of unknown age. The advertising economics changed by the same mechanism: the account now converts nearly every click it pays for into its own sale rather than into a third party's.",{"id":109,"case_study_id":4,"type":110,"position":111,"is_enabled":8,"config":112,"locale_code":14,"data":113},"88de3cbc-3d8d-4f06-bebd-ce93e2b1002c","quote",10,{},{"items":114,"title":50},[115],{"role":116,"text":117,"author":118},"Beauty brand","We were advertising on behalf of seventeen people who were undercutting us. Writing that sentence down is what finally got the distribution contracts changed.","Founder",{"id":120,"case_study_id":4,"type":121,"position":122,"is_enabled":8,"config":123,"locale_code":14,"data":124},"ca1b442e-8459-43a6-b6c7-f4082589d01a","service_ref",11,{},{"title":50},{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":135},"5c60d4e8-3f60-42b5-83d9-fc327f0e35b5","case_ref",12,{"ids":130},[131,132,133,134],"13d3e804-8d03-41d0-90bd-d7970c85f152","10639447-7bf5-4786-bd34-63f19b98a037","f06b3247-1165-4486-9379-dd185d2ec743","f57b154c-62fa-4075-9ad4-79ed436587ed",{"title":50},[],[],[139],{"id":21,"slug":140,"icon":141,"hero_image":142,"is_enabled":8,"sort_order":143,"last_modify":144,"created_at":145,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"meta_title":150,"meta_description":151},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[153,165,176,186],{"id":131,"slug":154,"cover_image":155,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":156,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":157,"headline_metric":158,"summary":159,"meta_title":160,"meta_description":161,"service_ids":162,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"beauty-brand-launch-cadence-playbook","case-studies\u002Fbeauty-brand-launch-cadence-playbook-1790060651183.webp",302,"Six launches in a year, each one faster than the last","Launch to profitability: 22 → 7 weeks","A color-forward beauty brand ships new products constantly, and every launch had been improvised. We built a launch playbook and cut the time from listing live to profitable by two thirds.","Beauty Product Launch Playbook","How a repeatable Amazon launch playbook cut a beauty brand's time-to-profitability from 22 weeks to 7 across six product launches in one year.",[163,164],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":132,"slug":166,"cover_image":167,"brand_name":7,"is_anonymized":8,"period_months":143,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":169,"headline_metric":170,"summary":171,"meta_title":172,"meta_description":173,"service_ids":174,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"beauty-brand-mobile-first-listing","case-studies\u002Fbeauty-brand-mobile-first-listing-1790060651183.webp",303,"Designing for the 81% who shop on a phone","Mobile conversion +52%","The brand's listings were reviewed on a desktop monitor and bought on a five-inch screen, where the title truncated mid-sentence and the key claim sat in an A+ module nobody scrolled to.","Mobile-First Amazon Listing Case","How rebuilding listings for mobile — title order, image stack and A+ sequence — lifted a beauty brand's mobile conversion rate 52% in five months.",[175,163],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":104,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"beauty-brand-external-traffic-referral-bonus","case-studies\u002Fbeauty-brand-external-traffic-referral-bonus-1790060651183.webp",300,"Making influencer traffic pay twice with attribution and the referral bonus","External traffic ROI 1.4x → 3.6x","A beauty brand sent thousands of influencer clicks to Amazon every month and could not tell which ones worked. Tagged attribution turned an unmeasurable spend into the account's best-performing channel.","External Traffic to Amazon Case Study","How attribution links and the brand referral bonus turned a beauty brand's influencer traffic from a 1.4x to a 3.6x return in nine months.",[21,164],{"id":134,"slug":187,"cover_image":188,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":189,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":190,"headline_metric":191,"summary":192,"meta_title":193,"meta_description":194,"service_ids":195,"published_at":11,"category_id":196,"category_slug":197,"category_path":198,"category_name":199,"category_is_enabled":8},"skincare-ingredient-keyword-capture","case-studies\u002Fskincare-ingredient-keyword-capture-1790060651183.webp",304,"Ranking for the ingredient, not the product type","+50% sessions","Skincare shoppers search for molecules — niacinamide, azelaic acid, peptides — and the brand's listings were written around product categories. We rebuilt the catalog around what people actually type.","Skincare Ingredient SEO Case Study","How rebuilding a skincare catalog around ingredient search terms grew sessions 212% and cut reliance on expensive category keywords.",[175,164],"993e3da1-d98a-44ae-b7ab-44d2ccff573d","skin-care","beauty-and-personal-care\u002Fskin-care","Skin Care",1790082618958]