[{"data":1,"prerenderedAt":210},["ShallowReactive",2],{"case-study-beauty-brand-mobile-first-listing-en":3,"case-study-blocks-10639447-7bf5-4786-bd34-63f19b98a037-en":26,"reviews-all-10639447-7bf5-4786-bd34-63f19b98a037-any-en":138,"case-study-category-ancestors-beauty-and-personal-care-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":140,"case-studies-by-ids-f06b3247-1165-4486-9379-dd185d2ec743,3fc82416-4e89-461a-b0a6-2ba581cbd85f,13d3e804-8d03-41d0-90bd-d7970c85f152,f57b154c-62fa-4075-9ad4-79ed436587ed-en":163},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"10639447-7bf5-4786-bd34-63f19b98a037","beauty-brand-mobile-first-listing","case-studies\u002Fbeauty-brand-mobile-first-listing-1790060651183.webp",null,true,5,303,"2026-09-22","2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","en","Designing for the 81% who shop on a phone","Mobile conversion +52%","The brand's listings were reviewed on a desktop monitor and bought on a five-inch screen, where the title truncated mid-sentence and the key claim sat in an A+ module nobody scrolled to.","Mobile-First Amazon Listing Case","How rebuilding listings for mobile — title order, image stack and A+ sequence — lifted a beauty brand's mobile conversion rate 52% in five months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care","Beauty & Personal Care",[27,52,79,86,93,103,110,121,127],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"813b2b4c-a273-40c0-b906-c5c13d57225b","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$142k \u002F month",{"label":43,"value":44},"Traffic mix","81% mobile",{"label":46,"value":47},"Engagement","Creative & content + listing SEO",{"label":49,"value":50},"Timeframe","5 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"04dc96ef-d447-4b1e-9c41-47fd5c6be9f9","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"9.4%","+52%","Mobile-app conversion rate","6.2%",{"after":65,"delta":66,"label":67,"before":68},"$203k","+43%","Monthly revenue","$142k",{"after":70,"delta":71,"label":72,"before":73},"9.6%","+5%","Browser conversion rate","9.1%",{"after":75,"delta":76,"label":77,"before":78},"23%","-8 pts","ACoS","31%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"a43b3679-b213-4137-8744-a991539d37b5","challenge",3,{},{"title":51,"markdown":85},"Four fifths of the brand's shoppers were on a phone, and every listing had been reviewed and approved on a desktop. On mobile the consequences were specific and severe: titles truncated after about seventy characters, cutting off the shade and size; only the first three bullets appeared before a “read more” fold; and the A+ modules carrying the brand's ingredient story sat several screens down, past the variation picker, the bullets and the cross-sell carousels, where phone traffic almost never reaches.\n\nThe gap was visible in the business report as a three-point conversion difference between app and browser sessions that the team had assumed was normal for the category. It wasn't; it was the same page failing on the screen most people used.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"d2d403cf-3390-472e-a45a-10ea4c01381c","approach",4,{},{"title":51,"markdown":92},"We rebuilt the page in the order a phone reveals it.\n\n- **Front-loaded titles** — the shade, size and core claim inside the first seventy characters, with the brand's long descriptors moved to the end.\n- **The three bullets that matter** — the top three rewritten to carry the whole argument, since the rest are behind a fold on mobile.\n- **Image stack as the primary content** — claims moved out of A+ and into frames two and three, where mobile shoppers actually look.\n- **A+ reordered for mobile rendering**, with the modules that stack worst on a narrow screen replaced.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"29c6269f-ca1c-48ec-aae4-af0e8148f958","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Fbeauty-brand-mobile-first-listing.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $64k to $94k a month while ACoS falls from 31% to 23% across the 5-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"21a5a1bf-3f08-4606-9e99-2e234b2a8fbd","results",9,{},{"title":51,"markdown":109},"Mobile conversion rose from 6.2% to **9.4% — +52%** — closing almost the entire gap with desktop, which barely moved.\n\nRevenue grew 43% on essentially unchanged traffic, and ACoS fell eight points because the same paid clicks now convert. The team's review process changed too: every listing is now approved on a phone before it goes live, which costs nothing and prevents the whole class of problem.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"8a7d7f24-5352-40ef-b59f-3ed9a73b9a2c","quote",10,{},{"items":116,"title":51},[117],{"role":118,"text":119,"author":120},"Beauty brand","We'd been approving our own listings on a 27-inch monitor for four years. The first time we looked at them on a phone was embarrassing.","Creative Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"03cc3867-7048-489b-86d5-ac51515f3d15","service_ref",11,{},{"title":51},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"189840cb-286b-476e-958a-51b86a3240c5","case_ref",12,{"ids":132},[133,134,135,136],"f06b3247-1165-4486-9379-dd185d2ec743","3fc82416-4e89-461a-b0a6-2ba581cbd85f","13d3e804-8d03-41d0-90bd-d7970c85f152","f57b154c-62fa-4075-9ad4-79ed436587ed",{"title":51},[],[],[141,153],{"id":21,"slug":142,"icon":143,"hero_image":144,"is_enabled":8,"sort_order":82,"last_modify":145,"created_at":146,"updated_at":147,"locale_code":14,"name":148,"title":149,"subtitle":150,"meta_title":151,"meta_description":152},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":89,"last_modify":145,"created_at":157,"updated_at":147,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[164,176,186,196],{"id":133,"slug":165,"cover_image":166,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":167,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":168,"headline_metric":169,"summary":170,"meta_title":171,"meta_description":172,"service_ids":173,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"beauty-brand-external-traffic-referral-bonus","case-studies\u002Fbeauty-brand-external-traffic-referral-bonus-1790060651183.webp",300,"Making influencer traffic pay twice with attribution and the referral bonus","External traffic ROI 1.4x → 3.6x","A beauty brand sent thousands of influencer clicks to Amazon every month and could not tell which ones worked. Tagged attribution turned an unmeasurable spend into the account's best-performing channel.","External Traffic to Amazon Case Study","How attribution links and the brand referral bonus turned a beauty brand's influencer traffic from a 1.4x to a 3.6x return in nine months.",[174,175],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"beauty-brand-unauthorized-seller-cleanup","case-studies\u002Fbeauty-brand-unauthorized-seller-cleanup-1790060651183.webp",301,"Reclaiming the Buy Box from seventeen unauthorised sellers","Buy Box share 54% → 97%","Grey-market sellers were undercutting the brand on its own listings, selling old stock and collecting the complaints. Clearing them changed price, rating and margin at once.","Unauthorised Seller Cleanup on Amazon","How brand registry enforcement and distribution control took a beauty brand from 54% to 97% Buy Box share and lifted its selling price 28%.",[174],{"id":135,"slug":187,"cover_image":188,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":189,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":190,"headline_metric":191,"summary":192,"meta_title":193,"meta_description":194,"service_ids":195,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"beauty-brand-launch-cadence-playbook","case-studies\u002Fbeauty-brand-launch-cadence-playbook-1790060651183.webp",302,"Six launches in a year, each one faster than the last","Launch to profitability: 22 → 7 weeks","A color-forward beauty brand ships new products constantly, and every launch had been improvised. We built a launch playbook and cut the time from listing live to profitable by two thirds.","Beauty Product Launch Playbook","How a repeatable Amazon launch playbook cut a beauty brand's time-to-profitability from 22 weeks to 7 across six product launches in one year.",[22,175],{"id":136,"slug":197,"cover_image":198,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":199,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":200,"headline_metric":201,"summary":202,"meta_title":203,"meta_description":204,"service_ids":205,"published_at":11,"category_id":206,"category_slug":207,"category_path":208,"category_name":209,"category_is_enabled":8},"skincare-ingredient-keyword-capture","case-studies\u002Fskincare-ingredient-keyword-capture-1790060651183.webp",304,"Ranking for the ingredient, not the product type","+50% sessions","Skincare shoppers search for molecules — niacinamide, azelaic acid, peptides — and the brand's listings were written around product categories. We rebuilt the catalog around what people actually type.","Skincare Ingredient SEO Case Study","How rebuilding a skincare catalog around ingredient search terms grew sessions 212% and cut reliance on expensive category keywords.",[21,175],"993e3da1-d98a-44ae-b7ab-44d2ccff573d","skin-care","beauty-and-personal-care\u002Fskin-care","Skin Care",1790082618938]