[{"data":1,"prerenderedAt":239},["ShallowReactive",2],{"case-study-beauty-brand-launch-cadence-playbook-en":3,"case-study-blocks-13d3e804-8d03-41d0-90bd-d7970c85f152-en":26,"reviews-all-13d3e804-8d03-41d0-90bd-d7970c85f152-any-en":165,"case-study-category-ancestors-beauty-and-personal-care-en":166,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":167,"case-studies-by-ids-10639447-7bf5-4786-bd34-63f19b98a037,f06b3247-1165-4486-9379-dd185d2ec743,3fc82416-4e89-461a-b0a6-2ba581cbd85f,f57b154c-62fa-4075-9ad4-79ed436587ed-en":191},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"13d3e804-8d03-41d0-90bd-d7970c85f152","beauty-brand-launch-cadence-playbook","case-studies\u002Fbeauty-brand-launch-cadence-playbook-1790060651183.webp",null,true,12,302,"2026-09-22","2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","en","Six launches in a year, each one faster than the last","Launch to profitability: 22 → 7 weeks","A color-forward beauty brand ships new products constantly, and every launch had been improvised. We built a launch playbook and cut the time from listing live to profitable by two thirds.","Beauty Product Launch Playbook","How a repeatable Amazon launch playbook cut a beauty brand's time-to-profitability from 22 weeks to 7 across six product launches in one year.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care","Beauty & Personal Care",[27,52,79,86,93,121,131,138,149,155],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"5d684f55-f230-46e5-a1af-edf43a38c883","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue at start","$196k \u002F month",{"label":43,"value":44},"Cadence","6 new products per year",{"label":46,"value":47},"Engagement","PPC + creative",{"label":49,"value":50},"Timeframe","12 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"d5a80472-c43a-4e90-a9b7-07b6edacb0bf","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"7 weeks","-68%","Launch to profitability","22 weeks",{"after":65,"delta":66,"label":67,"before":68},"$349k","+78%","Monthly revenue","$196k",{"after":70,"delta":71,"label":72,"before":73},"51%","-43 pts","Launch ACoS, first 8 weeks","94%",{"after":75,"delta":76,"label":77,"before":78},"5 of 6","+3","New products reaching page one","2 of 6",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"8f89ad74-f788-4450-b456-eab21f293580","challenge",3,{},{"title":51,"markdown":85},"The brand's advantage is speed — it ships six products a year in a category where trends move monthly. Its Amazon launches did not reflect that. Each one started from a blank page: someone wrote copy, someone briefed photography, someone built campaigns, and each of those people made different decisions than the last time.\n\nThe cost was measured in weeks. Products took roughly five months to become profitable, by which point the trend that justified them had often moved on. Four of the previous six launches never reached page one at all, and their inventory was still sitting in the warehouse.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"a1299c68-11b2-4ba2-b035-41f218a726c1","approach",4,{},{"title":51,"markdown":92},"We turned a series of improvisations into a repeatable process.\n\n- **A launch template used from the factory brief onward** — keyword research format, copy structure, image sequence and campaign skeleton defined before the product exists, with the research itself done during production so the listing goes live already indexed.\n- **A fixed 8-week launch budget** with defined bid ladders, rather than a monthly argument about how much to spend.\n- **A kill rule** — clear criteria at week 6 for whether to double down or stop, so a failing launch stops consuming budget.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"ad4cba4b-3847-4d6d-a148-38c85ace3a76","timeline",6,{},{"title":51,"phases":99},[100,107,114],{"items":101,"label":105,"title":106},[102,103,104],"Existing launches documented step by step","Template drafted from what worked in the two successes","Keyword research moved into the production phase","Launches 1–2","Codify",{"items":108,"label":112,"title":113},[109,110,111],"Template used end to end","Image stack sequence standardized","Time to profitability down to 11 weeks","Launches 3–4","Apply",{"items":115,"label":119,"title":120},[116,117,118],"Bid ladder tuned from four launches of data","Kill rule applied once at week 6, ending a launch that would previously have been funded for months","Both launches profitable inside 7 weeks","Launches 5–6","Refine",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":128},"558da5bd-f8de-40f5-aa41-682ed0ca5cec","media",8,{"images":126},[127],"case-studies\u002Fdashboards\u002Fbeauty-brand-launch-cadence-playbook.webp",{"title":129,"caption":130},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $88k to $157k a month while ACoS falls from 41% to 24% across the 12-month engagement.",{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":136},"c0c9fee8-587e-4587-a0d7-7a5f8c70ac60","results",9,{},{"title":51,"markdown":137},"Time from listing live to profitable fell from 22 weeks to **7**, and five of the six launches reached page one — against two of six in the previous year; the sixth was stopped at week six by the kill rule.\n\nRevenue grew 78% on the strength of that cadence: six products compounding instead of two working and four stranded. Launch ACoS in the first eight weeks nearly halved, because the listings now arrive indexed rather than buying their way into relevance from zero.",{"id":139,"case_study_id":4,"type":140,"position":141,"is_enabled":8,"config":142,"locale_code":14,"data":143},"7aa925b6-6414-4f5c-ad64-0d4a30353374","quote",10,{},{"items":144,"title":51},[145],{"role":146,"text":147,"author":148},"Beauty brand","Our products were never the problem. Doing the same twelve things in the same order was worth more than any single campaign tweak.","Head of Growth",{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":154},"e7c70ba5-a82c-4e3c-a6e8-829ce402474c","service_ref",11,{},{"title":51},{"id":156,"case_study_id":4,"type":157,"position":9,"is_enabled":8,"config":158,"locale_code":14,"data":164},"3d9dba5d-b9a6-4417-abfb-7d7ec67d71fe","case_ref",{"ids":159},[160,161,162,163],"10639447-7bf5-4786-bd34-63f19b98a037","f06b3247-1165-4486-9379-dd185d2ec743","3fc82416-4e89-461a-b0a6-2ba581cbd85f","f57b154c-62fa-4075-9ad4-79ed436587ed",{"title":51},[],[],[168,180],{"id":21,"slug":169,"icon":170,"hero_image":171,"is_enabled":8,"sort_order":89,"last_modify":172,"created_at":173,"updated_at":174,"locale_code":14,"name":175,"title":176,"subtitle":177,"meta_title":178,"meta_description":179},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":181,"icon":182,"hero_image":183,"is_enabled":8,"sort_order":30,"last_modify":172,"created_at":184,"updated_at":185,"locale_code":14,"name":186,"title":187,"subtitle":188,"meta_title":189,"meta_description":190},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[192,204,215,225],{"id":160,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"beauty-brand-mobile-first-listing","case-studies\u002Fbeauty-brand-mobile-first-listing-1790060651183.webp",5,303,"Designing for the 81% who shop on a phone","Mobile conversion +52%","The brand's listings were reviewed on a desktop monitor and bought on a five-inch screen, where the title truncated mid-sentence and the key claim sat in an A+ module nobody scrolled to.","Mobile-First Amazon Listing Case","How rebuilding listings for mobile — title order, image stack and A+ sequence — lifted a beauty brand's mobile conversion rate 52% in five months.",[203,21],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":161,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":134,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"beauty-brand-external-traffic-referral-bonus","case-studies\u002Fbeauty-brand-external-traffic-referral-bonus-1790060651183.webp",300,"Making influencer traffic pay twice with attribution and the referral bonus","External traffic ROI 1.4x → 3.6x","A beauty brand sent thousands of influencer clicks to Amazon every month and could not tell which ones worked. Tagged attribution turned an unmeasurable spend into the account's best-performing channel.","External Traffic to Amazon Case Study","How attribution links and the brand referral bonus turned a beauty brand's influencer traffic from a 1.4x to a 3.6x return in nine months.",[214,22],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":162,"slug":216,"cover_image":217,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":218,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":219,"headline_metric":220,"summary":221,"meta_title":222,"meta_description":223,"service_ids":224,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"beauty-brand-unauthorized-seller-cleanup","case-studies\u002Fbeauty-brand-unauthorized-seller-cleanup-1790060651183.webp",301,"Reclaiming the Buy Box from seventeen unauthorised sellers","Buy Box share 54% → 97%","Grey-market sellers were undercutting the brand on its own listings, selling old stock and collecting the complaints. Clearing them changed price, rating and margin at once.","Unauthorised Seller Cleanup on Amazon","How brand registry enforcement and distribution control took a beauty brand from 54% to 97% Buy Box share and lifted its selling price 28%.",[214],{"id":163,"slug":226,"cover_image":227,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":228,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":229,"headline_metric":230,"summary":231,"meta_title":232,"meta_description":233,"service_ids":234,"published_at":11,"category_id":235,"category_slug":236,"category_path":237,"category_name":238,"category_is_enabled":8},"skincare-ingredient-keyword-capture","case-studies\u002Fskincare-ingredient-keyword-capture-1790060651183.webp",304,"Ranking for the ingredient, not the product type","+50% sessions","Skincare shoppers search for molecules — niacinamide, azelaic acid, peptides — and the brand's listings were written around product categories. We rebuilt the catalog around what people actually type.","Skincare Ingredient SEO Case Study","How rebuilding a skincare catalog around ingredient search terms grew sessions 212% and cut reliance on expensive category keywords.",[203,22],"993e3da1-d98a-44ae-b7ab-44d2ccff573d","skin-care","beauty-and-personal-care\u002Fskin-care","Skin Care",1790082618949]