[{"data":1,"prerenderedAt":232},["ShallowReactive",2],{"case-study-beauty-brand-external-traffic-referral-bonus-en":3,"case-study-blocks-f06b3247-1165-4486-9379-dd185d2ec743-en":26,"reviews-all-f06b3247-1165-4486-9379-dd185d2ec743-any-en":159,"case-study-category-ancestors-beauty-and-personal-care-en":160,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":161,"case-studies-by-ids-3fc82416-4e89-461a-b0a6-2ba581cbd85f,13d3e804-8d03-41d0-90bd-d7970c85f152,10639447-7bf5-4786-bd34-63f19b98a037,f57b154c-62fa-4075-9ad4-79ed436587ed-en":185},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"f06b3247-1165-4486-9379-dd185d2ec743","beauty-brand-external-traffic-referral-bonus","case-studies\u002Fbeauty-brand-external-traffic-referral-bonus-1790060651183.webp",null,true,9,300,"2026-09-22","2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","en","Making influencer traffic pay twice with attribution and the referral bonus","External traffic ROI 1.4x → 3.6x","A beauty brand sent thousands of influencer clicks to Amazon every month and could not tell which ones worked. Tagged attribution turned an unmeasurable spend into the account's best-performing channel.","External Traffic to Amazon Case Study","How attribution links and the brand referral bonus turned a beauty brand's influencer traffic from a 1.4x to a 3.6x return in nine months.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care","Beauty & Personal Care",[27,52,79,86,93,115,125,131,142,148],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"c7996362-4c9f-4c84-8126-aa1b74c459b2","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$318k \u002F month",{"label":43,"value":44},"External spend","$46k \u002F month with influencers, untracked",{"label":46,"value":47},"Engagement","Full account management + PPC",{"label":49,"value":50},"Timeframe","9 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"25758ce6-7119-4212-ae6a-4a0a38e80d75","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"3.6x","first measured","Return on external traffic spend","not measurable",{"after":65,"delta":66,"label":67,"before":68},"$474k","+49%","Monthly revenue","$318k",{"after":70,"delta":71,"label":72,"before":73},"$9.8k \u002F mo","new","Referral bonus earned","$0",{"after":75,"delta":76,"label":77,"before":78},"11","-71%","Influencer partners retained","38",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"19cd52d0-39e7-4763-9a3a-469285c6baa8","challenge",3,{},{"title":51,"markdown":85},"The brand worked with thirty-eight influencers and paid most of them a flat fee. Their links went to plain Amazon URLs, so the only evidence of performance was whether the account had a good week — which it always did during a launch, regardless of who posted.\n\nUnmeasured, the spend defaulted to the loudest partners rather than the effective ones. The brand was also leaving money on the table twice over: no attribution meant no brand referral bonus, and no way to tell which posts were producing the sales the ranking was already being built on — so the budget could not be steered toward the content that worked.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"47918e6c-144d-480f-bb01-4b9a31aecdd4","approach",4,{},{"title":51,"markdown":92},"Measurement first, then reallocation.\n\n- **Attribution tags on every partner link**, so each post's sessions, conversions and revenue are attributable to a person and a piece of content.\n- **Brand referral bonus enabled** — the rebate Amazon pays on attributed external sales, which the brand had simply never claimed.\n- **Partner list cut to what works** — after four months of data, spend concentrated on eleven partners and the rest ended.\n- **Landing on the right page** — traffic routed to the storefront or the specific ASIN depending on whether the content sold a routine or a product.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"84089f68-d160-47c5-816c-9dbb8dbef6de","process_steps",5,{},{"steps":99,"title":51},[100,103,106,109,112],{"text":101,"title":102},"Attribution links issued per partner and per post, retrofitted where partners could update older content.","Tagging every link",{"text":104,"title":105},"No budget changes while the data accumulated, so the comparison between partners would be honest.","Four months of observation",{"text":107,"title":108},"Attributed sales enrolled in the brand referral bonus, which returns a percentage of each attributed order.","Referral bonus activation",{"text":110,"title":111},"Thirty-eight partners reduced to eleven; the freed budget moved into higher fees for the performers and into paid amplification of their best posts.","Portfolio cut",{"text":113,"title":114},"Advertising increased on the ASINs receiving external traffic, so the conversion spike compounded into organic rank.","Ranking follow-through",{"id":116,"case_study_id":4,"type":117,"position":118,"is_enabled":8,"config":119,"locale_code":14,"data":122},"c5a1e298-e446-40f5-a642-1b97ec2b311a","media",8,{"images":120},[121],"case-studies\u002Fdashboards\u002Fbeauty-brand-external-traffic-referral-bonus.webp",{"title":123,"caption":124},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $143k to $213k a month while ACoS falls from 32% to 22% across the 9-month engagement.",{"id":126,"case_study_id":4,"type":127,"position":9,"is_enabled":8,"config":128,"locale_code":14,"data":129},"ad2a2b96-af24-415b-8b43-7f8f572fb46c","results",{},{"title":51,"markdown":130},"External spend went from unmeasurable to a measured **3.6x**, and revenue grew 49% while the influencer budget stayed the same size.\n\nThe referral bonus alone now returns about $9.8k a month — ten percent of the $98k of attributed external sales, money that existed the whole time and required only attribution links to claim. Cutting from thirty-eight partners to eleven was the uncomfortable part and the most valuable: three quarters of the spend had been producing almost nothing.",{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":136},"bd77d2f9-b90c-4b25-a4a9-140102f67892","quote",10,{},{"items":137,"title":51},[138],{"role":139,"text":140,"author":141},"Beauty brand","We had a spreadsheet of thirty-eight relationships and no idea which of them sold anything. Now we have eleven and a number next to each.","CMO",{"id":143,"case_study_id":4,"type":144,"position":145,"is_enabled":8,"config":146,"locale_code":14,"data":147},"932cb2ac-37ab-4e2e-b3d8-1c25ccaa49b3","service_ref",11,{},{"title":51},{"id":149,"case_study_id":4,"type":150,"position":151,"is_enabled":8,"config":152,"locale_code":14,"data":158},"7d19545e-5698-494a-aead-94d6fd6b9081","case_ref",12,{"ids":153},[154,155,156,157],"3fc82416-4e89-461a-b0a6-2ba581cbd85f","13d3e804-8d03-41d0-90bd-d7970c85f152","10639447-7bf5-4786-bd34-63f19b98a037","f57b154c-62fa-4075-9ad4-79ed436587ed",{"title":51},[],[],[162,174],{"id":21,"slug":163,"icon":164,"hero_image":165,"is_enabled":8,"sort_order":96,"last_modify":166,"created_at":167,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":30,"last_modify":166,"created_at":178,"updated_at":179,"locale_code":14,"name":180,"title":181,"subtitle":182,"meta_title":183,"meta_description":184},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[186,196,207,218],{"id":154,"slug":187,"cover_image":188,"brand_name":7,"is_anonymized":8,"period_months":118,"is_enabled":8,"sort_order":189,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":190,"headline_metric":191,"summary":192,"meta_title":193,"meta_description":194,"service_ids":195,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"beauty-brand-unauthorized-seller-cleanup","case-studies\u002Fbeauty-brand-unauthorized-seller-cleanup-1790060651183.webp",301,"Reclaiming the Buy Box from seventeen unauthorised sellers","Buy Box share 54% → 97%","Grey-market sellers were undercutting the brand on its own listings, selling old stock and collecting the complaints. Clearing them changed price, rating and margin at once.","Unauthorised Seller Cleanup on Amazon","How brand registry enforcement and distribution control took a beauty brand from 54% to 97% Buy Box share and lifted its selling price 28%.",[21],{"id":155,"slug":197,"cover_image":198,"brand_name":7,"is_anonymized":8,"period_months":151,"is_enabled":8,"sort_order":199,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":200,"headline_metric":201,"summary":202,"meta_title":203,"meta_description":204,"service_ids":205,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"beauty-brand-launch-cadence-playbook","case-studies\u002Fbeauty-brand-launch-cadence-playbook-1790060651183.webp",302,"Six launches in a year, each one faster than the last","Launch to profitability: 22 → 7 weeks","A color-forward beauty brand ships new products constantly, and every launch had been improvised. We built a launch playbook and cut the time from listing live to profitable by two thirds.","Beauty Product Launch Playbook","How a repeatable Amazon launch playbook cut a beauty brand's time-to-profitability from 22 weeks to 7 across six product launches in one year.",[206,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":156,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"beauty-brand-mobile-first-listing","case-studies\u002Fbeauty-brand-mobile-first-listing-1790060651183.webp",303,"Designing for the 81% who shop on a phone","Mobile conversion +52%","The brand's listings were reviewed on a desktop monitor and bought on a five-inch screen, where the title truncated mid-sentence and the key claim sat in an A+ module nobody scrolled to.","Mobile-First Amazon Listing Case","How rebuilding listings for mobile — title order, image stack and A+ sequence — lifted a beauty brand's mobile conversion rate 52% in five months.",[217,206],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":157,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":118,"is_enabled":8,"sort_order":221,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":222,"headline_metric":223,"summary":224,"meta_title":225,"meta_description":226,"service_ids":227,"published_at":11,"category_id":228,"category_slug":229,"category_path":230,"category_name":231,"category_is_enabled":8},"skincare-ingredient-keyword-capture","case-studies\u002Fskincare-ingredient-keyword-capture-1790060651183.webp",304,"Ranking for the ingredient, not the product type","+50% sessions","Skincare shoppers search for molecules — niacinamide, azelaic acid, peptides — and the brand's listings were written around product categories. We rebuilt the catalog around what people actually type.","Skincare Ingredient SEO Case Study","How rebuilding a skincare catalog around ingredient search terms grew sessions 212% and cut reliance on expensive category keywords.",[217,22],"993e3da1-d98a-44ae-b7ab-44d2ccff573d","skin-care","beauty-and-personal-care\u002Fskin-care","Skin Care",1790082618973]