[{"data":1,"prerenderedAt":256},["ShallowReactive",2],{"case-study-bath-brand-premium-repositioning-en":3,"case-study-blocks-73104432-0053-470f-823e-21a01336eb1e-en":27,"reviews-all-73104432-0053-470f-823e-21a01336eb1e-any-en":160,"case-study-category-ancestors-home-and-kitchen\u002Fbath-en":161,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":173,"case-studies-by-ids-7bf361a4-6f85-483a-be16-1308aa3ab826,fad68989-f2aa-4927-b802-978192508ade,00e47ea6-b6b5-4b6e-a5a2-5844be1ddc6f,fa9f5454-3ad4-4ee2-9e73-17bb7d5a60ed-en":196},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"73104432-0053-470f-823e-21a01336eb1e","bath-brand-premium-repositioning","case-studies\u002Fbath-brand-premium-repositioning-1790060651183.webp",null,true,10,206,"2026-09-22","2026-09-22T11:13:31.301704+00:00","2026-09-22T11:13:31.504874+00:00","en","Moving a bath brand out of the $12 fight and into a $29 offer","Price $12 → $29, revenue +74%","A bath textiles brand was fighting for the bottom of the category against sellers with no brand to protect. We rebuilt the page for a different shopper rather than trying to be the cheapest in the old one.","Bath Brand Premium Repositioning","How new creative, materials-led copy and a bundle moved a bath brand from a $12 price fight to a $29 offer with unit volume intact in ten months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","6c3e3324-e54c-4118-83d2-1099cf269edb","bath","home-and-kitchen\u002Fbath","Bath",[28,53,80,87,94,116,126,133,143,149],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"930e6e56-0eb4-40bb-a189-173f04cbbe15","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$88k \u002F month",{"label":44,"value":45},"Position at start","Lowest-priced branded option in the subcategory",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","10 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"35312d3d-b2c2-4def-815b-f55af059b6b0","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$28.90","+133%","Average selling price","$12.40",{"after":66,"delta":67,"label":68,"before":69},"$153k","+74%","Monthly revenue","$88k",{"after":71,"delta":72,"label":73,"before":74},"5,300","-25%","Units per month","7,100",{"after":76,"delta":77,"label":78,"before":79},"44%","+22 pts","Gross margin","22%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"d946de3d-8327-4139-ad24-0c45a79143e4","challenge",3,{},{"title":52,"markdown":86},"The subcategory's first page was a wall of near-identical listings between $9 and $14, most of them from sellers with no brand, no repeat customers and nothing to lose in a price war. The brand had been competing in that fight for three years by being a dollar cheaper, which meant its margin funded everybody else's growth.\n\nIts actual product was better — heavier GSM, a longer-staple cotton, a real warranty — and none of that appeared above the fold. The listing looked exactly like the $9 one, so it was judged as one.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"04fe852f-2e52-4e9a-8fd4-daa285b90031","approach",4,{},{"title":52,"markdown":93},"We stopped arguing about price and changed what the page is about.\n\n- **Materials made visible** — weight, weave and fiber shown in the first two image frames, where the shopper decides whether this is a different class of product.\n- **Copy for the replacement buyer** — the person replacing thin towels that stopped absorbing, not the person buying the cheapest set on the page.\n- **Bundle at the new price point** — a set that makes the $29 number a complete purchase rather than a more expensive single item.\n- **Search terms moved up-market** — indexed for quality and material modifiers instead of the generic head term where the $9 sellers live.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"56fc9a82-cb67-4ff9-86f8-f08071bdc058","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"The nine listings above the brand analyzed frame by frame. All nine sold on price and none showed material detail — the gap was in plain sight.","Competitive teardown",{"text":105,"title":106},"New photography showing weight, weave and absorbency; first frame changed from a styled bathroom to the product itself.","Creative rebuild",{"text":108,"title":109},"Title and bullets rewritten around material and durability terms with meaningful volume and far less competition.","Copy and keyword shift",{"text":111,"title":112},"Price raised in four steps over five months, with conversion checked at each step before the next.","Staged price ladder",{"text":114,"title":115},"A two-towel set introduced at the target price point to anchor the new position.","Bundle launch",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":123},"943c2414-5212-4aa5-8aac-b90f196d49e2","media",8,{"images":121},[122],"case-studies\u002Fdashboards\u002Fbath-brand-premium-repositioning.webp",{"title":124,"caption":125},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $40k to $87k a month while ACoS falls from 36% to 23% across the 10-month engagement.",{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":131},"67e4478a-0028-4f3e-920b-95d648add16f","results",9,{},{"title":52,"markdown":132},"Average selling price went from $12.40 to $28.90 while unit volume fell a quarter — revenue still grew **74%, from $88k to $153k a month**.\n\nMargin is the real outcome: 22% to 44%. The set costs more to make than the single towel it replaced, but nothing like the difference in price. The brand no longer appears on the same search page as the $9 sellers, which means the next price war in that segment happens without it.",{"id":134,"case_study_id":4,"type":135,"position":9,"is_enabled":8,"config":136,"locale_code":14,"data":137},"26d9a1d4-7aff-4a72-8b78-10cead768742","quote",{},{"items":138,"title":52},[139],{"role":140,"text":141,"author":142},"Bath textiles brand","A one-dollar increase had been vetoed twice. Doubling the price and giving up a quarter of the units is not the trade anyone predicted.","Founder",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"707343cc-6a0d-45cf-ac56-22d58a4236c5","service_ref",11,{},{"title":52},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"790e16b4-c912-42fa-b6fb-b530561e8a94","case_ref",12,{"ids":154},[155,156,157,158],"7bf361a4-6f85-483a-be16-1308aa3ab826","fad68989-f2aa-4927-b802-978192508ade","00e47ea6-b6b5-4b6e-a5a2-5844be1ddc6f","fa9f5454-3ad4-4ee2-9e73-17bb7d5a60ed",{"title":52},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":165,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":166,"updated_at":166,"locale_code":14,"name":167,"title":168,"subtitle":169,"intro":7,"meta_title":170,"meta_description":171,"case_count":172},"67f6ffe2-a231-40e7-a6a2-047e16c36c94","home-and-kitchen",0,"2026-09-22T11:13:31.177478+00:00","Home & Kitchen","Amazon Home & Kitchen Case Studies","Real campaigns we ran for home & kitchen brands on Amazon — what was broken, what we changed and what it moved.","Home & Kitchen Case Studies","See how our Amazon agency grows Home & Kitchen brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",16,[174,186],{"id":21,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":83,"last_modify":178,"created_at":179,"updated_at":180,"locale_code":14,"name":181,"title":182,"subtitle":183,"meta_title":184,"meta_description":185},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":187,"icon":188,"hero_image":189,"is_enabled":8,"sort_order":90,"last_modify":178,"created_at":190,"updated_at":180,"locale_code":14,"name":191,"title":192,"subtitle":193,"meta_title":194,"meta_description":195},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[197,212,227,242],{"id":155,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":129,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":208,"category_slug":209,"category_path":210,"category_name":211,"category_is_enabled":8},"furniture-brand-oversize-fee-profitability","case-studies\u002Ffurniture-brand-oversize-fee-profitability-1790060651183.webp",207,"Redesigning the box: turning an unprofitable furniture catalog around","Contribution margin 4% → 23%","A furniture brand was growing revenue and losing money on half its catalog. The problem was not pricing or advertising — it was the dimensions of the cartons and the fee tiers they landed in.","Furniture FBA Fee Optimization Case","How carton redesign and tier-aware pricing moved a furniture brand from 4% to 23% contribution margin on Amazon without raising prices across the catalog.",[207],"a507b11d-88fb-4b74-98a2-0661de716593","712bce48-f59f-4411-baeb-cb80cc1502c6","furniture","home-and-kitchen\u002Ffurniture","Furniture",{"id":156,"slug":213,"cover_image":214,"brand_name":7,"is_anonymized":8,"period_months":152,"is_enabled":8,"sort_order":215,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":216,"headline_metric":217,"summary":218,"meta_title":219,"meta_description":220,"service_ids":221,"published_at":11,"category_id":223,"category_slug":224,"category_path":225,"category_name":226,"category_is_enabled":8},"home-decor-seasonal-evergreen-split","case-studies\u002Fhome-decor-seasonal-evergreen-split-1790060651183.webp",208,"Separating seasonal from evergreen: an end to the January cliff","Off-season revenue +130%","A décor brand made 62% of its year in ten weeks and spent the rest of it shrinking. Splitting the catalog into two businesses with two ad strategies removed the cliff.","Seasonal Décor Catalog Strategy","How splitting a home décor catalog into seasonal and evergreen lines lifted off-season revenue 130% and made the whole year plannable.",[207,222],"c89127c7-631c-451f-bf13-3681edd0f3c4","a5b22a9a-8ed2-429c-a538-c52005a4769e","home-decor","home-and-kitchen\u002Fhome-decor","Home Décor",{"id":157,"slug":228,"cover_image":229,"brand_name":7,"is_anonymized":8,"period_months":230,"is_enabled":8,"sort_order":231,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":232,"headline_metric":233,"summary":234,"meta_title":235,"meta_description":236,"service_ids":237,"published_at":11,"category_id":238,"category_slug":239,"category_path":240,"category_name":241,"category_is_enabled":8},"storage-organization-use-case-keywords","case-studies\u002Fstorage-organization-use-case-keywords-1790060651183.webp",7,209,"Capturing the long tail: 640 new ranking terms for one product line","+640 ranking keywords","Storage products are bought for a specific place — under the sink, in a camper, above the washer. The brand's listings described bins; shoppers were searching for solutions to rooms.","Storage Brand Long-Tail SEO Case","How use-case keyword research added 640 ranking terms for a storage brand and grew organic revenue 87% in seven months with no new products.",[21,222],"4fd7bce3-50ac-449e-9804-0dfd14bda600","storage-and-organization","home-and-kitchen\u002Fstorage-and-organization","Storage & Organization",{"id":158,"slug":243,"cover_image":244,"brand_name":7,"is_anonymized":8,"period_months":146,"is_enabled":8,"sort_order":245,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":246,"headline_metric":247,"summary":248,"meta_title":249,"meta_description":250,"service_ids":251,"published_at":11,"category_id":252,"category_slug":253,"category_path":254,"category_name":255,"category_is_enabled":8},"air-purifier-filter-attach-rate","case-studies\u002Fair-purifier-filter-attach-rate-1790060651183.webp",210,"Making the filters sell: attach rate from 18% to 54%","Filter attach rate 18% → 54%","An air purifier brand sold hardware profitably and consumables barely at all — while third-party sellers made money on replacement filters for its own machines.","Filter Attach Rate Growth Case","How listing, bundling and targeting changes took an air purifier brand's replacement filter attach rate from 18% to 54% and added recurring revenue.",[207,222],"022a55b6-f8d8-44f1-991c-6836712720a2","heating-cooling-and-air-quality","home-and-kitchen\u002Fheating-cooling-and-air-quality","Heating, Cooling & Air Quality",1790082627060]