[{"data":1,"prerenderedAt":256},["ShallowReactive",2],{"case-study-band-instrument-brand-director-approval-loop-en":3,"case-study-blocks-e20fdd1f-939a-4f0c-9cc9-4e02d5007273-en":27,"reviews-all-e20fdd1f-939a-4f0c-9cc9-4e02d5007273-any-en":161,"case-study-category-ancestors-musical-instruments\u002Fband-and-orchestra-en":162,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":174,"case-studies-by-ids-1cb05ad0-5749-4884-99c8-eebf22dec5bc,d4d292e3-5668-4002-94f9-d3ad27e8196c,f3e6ab4c-c5eb-46cc-9b6c-cf34b13c5c9c,2424d2d7-3c82-4079-ae2c-1c7bf8708a16-en":198},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"e20fdd1f-939a-4f0c-9cc9-4e02d5007273","band-instrument-brand-director-approval-loop","case-studies\u002Fband-instrument-brand-director-approval-loop-1790060651183.webp",null,true,14,2005,"2026-09-22","2026-09-22T11:13:31.316601+00:00","2026-09-22T11:13:31.504874+00:00","en","The parent pays, but the band director decides","+138% revenue in student instruments","Parents would not buy a student instrument without someone qualified approving it. We rebuilt the listings so they could survive being forwarded to a band director.","Student Instrument Approval Case","How writing listings for the band director who approves the purchase, not just the parent who pays, grew a student instrument brand 138%.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","5933ba4d-03d8-4855-ac4d-b5e6d5414bf9","band-and-orchestra","musical-instruments\u002Fband-and-orchestra","Band & Orchestra",[28,53,80,87,94,116,126,133,144,150],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"007c3e23-302a-46cf-b796-99d119dbb0db","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$76k \u002F month",{"label":44,"value":45},"Buying pattern","Parent purchases, school program specifies",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","14 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"2bc29f13-8116-442a-93b1-d72d17497fa1","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$181k","+138%","Monthly revenue","$76k",{"after":66,"delta":67,"label":68,"before":69},"7.8%","+77%","Conversion rate","4.4%",{"after":71,"delta":72,"label":73,"before":74},"7%","-10 pts","Return rate","17%",{"after":76,"delta":77,"label":78,"before":79},"690","+712%","Ranking keywords with a student or program modifier","85",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"664fda3f-f506-42fc-9ae7-ff739be96683","challenge",3,{},{"title":52,"markdown":86},"A student instrument is bought by a parent who cannot evaluate it and will not risk being wrong. The actual decision sits with a third person who is never on the page: the band or orchestra director, who has a list of what the program requires and a strong opinion about which cheap instruments are not worth repairing.\n\nSo the purchase has an approval step built into it. A parent finds a candidate, screenshots it, and asks someone at the school whether it will do. The brand's listings were written to reassure the parent — warm photography, reassurance about beginners — and contained almost none of the information that the person doing the approving needs. Forwarded to a director, the page could not be evaluated, so the answer was usually “rent one from the shop instead”, and a chunk of the sales that did happen came back once the instrument reached a rehearsal.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"e53acf3b-b69a-4c0d-b9f9-d96011d51a6e","approach",4,{},{"title":52,"markdown":93},"We wrote a page that survives being forwarded.\n\n- **Program-relevant specifications stated explicitly** — key, bore, materials, included mouthpiece and case type, in the vocabulary a director uses.\n- **Serviceability made visible** — standard parts, replaceable pads and springs, since “can it be repaired locally” is the question that kills cheap instruments.\n- **A comparison against rental-grade instruments**, which is the real alternative the parent is weighing rather than another Amazon listing.\n- **Search terms covering the approval language** — student model, program and grade phrasing that appears when a parent has been told what to look for.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"a03b384e-6556-4c0c-b05d-125429ba16d0","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Conversations with directors and repair technicians on what disqualifies an instrument, then the disqualifiers checked against the brand's own products.","Interviewing the deciders",{"text":105,"title":106},"Every specification a director asks about published on the listing, including the two the brand had been vague about.","Spec disclosure",{"text":108,"title":109},"Parts availability and repair standards documented and added to A+, with the repair technician as the implied reader.","Serviceability content",{"text":111,"title":112},"A like-for-like comparison against a season of rental, built as information rather than as a sales argument.","Rental comparison",{"text":114,"title":115},"Returns re-examined after six months: the remaining cases were size mismatches, which drove one further round of sizing guidance.","Return audit",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":123},"0de1e786-1125-4171-9163-28c944c0f22a","media",8,{"images":121},[122],"case-studies\u002Fdashboards\u002Fband-instrument-brand-director-approval-loop.webp",{"title":124,"caption":125},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $34k to $81k a month while ACoS falls from 37% to 22% across the 14-month engagement.",{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":131},"26438695-f632-4eb3-a9d6-e82b5aa25d44","results",9,{},{"title":52,"markdown":132},"Revenue grew 138% to **$181k a month** over fourteen months — slow at first, because the approval loop means the market's opinion of a brand updates at the speed of a school year.\n\nReturns fell from 17% to 7% once instruments stopped arriving at rehearsals and being judged unsuitable. The ranking footprint on student and program phrasing went from 85 keywords to 690, which is how the brand got in front of parents who had already been told what to look for.",{"id":134,"case_study_id":4,"type":135,"position":136,"is_enabled":8,"config":137,"locale_code":14,"data":138},"736cfb75-5629-436f-9448-72c4b6806ffa","quote",10,{},{"items":139,"title":52},[140],{"role":141,"text":142,"author":143},"Band instrument brand","The parent was never our customer's decision-maker. We just kept writing to them because they were the one holding the card.","Sales Director",{"id":145,"case_study_id":4,"type":146,"position":147,"is_enabled":8,"config":148,"locale_code":14,"data":149},"f7dab698-1a12-4b4c-93db-d0f9c7e11b77","service_ref",11,{},{"title":52},{"id":151,"case_study_id":4,"type":152,"position":153,"is_enabled":8,"config":154,"locale_code":14,"data":160},"c5cb1ba6-ee13-4905-ba70-2694279baa07","case_ref",12,{"ids":155},[156,157,158,159],"1cb05ad0-5749-4884-99c8-eebf22dec5bc","d4d292e3-5668-4002-94f9-d3ad27e8196c","f3e6ab4c-c5eb-46cc-9b6c-cf34b13c5c9c","2424d2d7-3c82-4079-ae2c-1c7bf8708a16",{"title":52},[],[163],{"id":164,"parent_id":7,"path":165,"slug":165,"sort_order":166,"is_enabled":8,"is_priority":167,"last_modify":11,"created_at":168,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"intro":7,"meta_title":172,"meta_description":173,"case_count":136},"3ab64b8e-e5f4-427b-9900-000398e22776","musical-instruments",110,false,"2026-09-22T11:13:31.187156+00:00","Musical Instruments","Amazon Musical Instruments Case Studies","Real campaigns we ran for musical instruments brands on Amazon — what was broken, what we changed and what it moved.","Musical Instruments Case Studies","See how our Amazon agency grows Musical Instruments brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[175,187],{"id":21,"slug":176,"icon":177,"hero_image":178,"is_enabled":8,"sort_order":83,"last_modify":179,"created_at":180,"updated_at":181,"locale_code":14,"name":182,"title":183,"subtitle":184,"meta_title":185,"meta_description":186},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":188,"icon":189,"hero_image":190,"is_enabled":8,"sort_order":31,"last_modify":179,"created_at":191,"updated_at":192,"locale_code":14,"name":193,"title":194,"subtitle":195,"meta_title":196,"meta_description":197},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[199,214,230,241],{"id":156,"slug":200,"cover_image":201,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":202,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":203,"headline_metric":204,"summary":205,"meta_title":206,"meta_description":207,"service_ids":208,"published_at":11,"category_id":210,"category_slug":211,"category_path":212,"category_name":213,"category_is_enabled":8},"ukulele-brand-instrument-not-toy-positioning","case-studies\u002Fukulele-brand-instrument-not-toy-positioning-1790060651183.webp",2006,"Proving it was an instrument in a category flooded with toys","Conversion +79%, price up 28%","Shoppers could not tell a real ukulele from a painted toy at thumbnail size, so they defaulted to the cheapest. We made the difference visible in the first three seconds.","Instrument Versus Toy Positioning","How making build quality visible at thumbnail size lifted a ukulele brand's conversion 79% in a category flooded with toy-grade competitors.",[21,209],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","077d4739-5196-44da-8258-069a86c02613","ukuleles-and-folk","musical-instruments\u002Fukuleles-and-folk","Ukuleles & Folk",{"id":157,"slug":215,"cover_image":216,"brand_name":7,"is_anonymized":8,"period_months":217,"is_enabled":8,"sort_order":218,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":219,"headline_metric":220,"summary":221,"meta_title":222,"meta_description":223,"service_ids":224,"published_at":11,"category_id":226,"category_slug":227,"category_path":228,"category_name":229,"category_is_enabled":8},"music-accessory-brand-complement-placements","case-studies\u002Fmusic-accessory-brand-complement-placements-1790060651183.webp",13,2007,"Advertising next to what the accessory attaches to","31% of sales from complement placements","The brand's accessories were fighting other accessories for the same clicks. The buyer was one page away, on the instrument listing, with an incomplete purchase in front of them.","Complementary Product Targeting Case","How targeting complementary instrument listings instead of rival accessories grew a music accessory brand 81% and cut ACoS by 16 points.",[225,22],"119e81ea-2a44-44f5-bd31-a47741039864","6daa537d-4d1a-4d4c-8e34-e16e4a2408ee","general-accessories","musical-instruments\u002Fgeneral-accessories","General Accessories",{"id":158,"slug":231,"cover_image":232,"brand_name":7,"is_anonymized":8,"period_months":136,"is_enabled":8,"sort_order":233,"last_modify":11,"created_at":234,"updated_at":13,"locale_code":14,"title":235,"headline_metric":236,"summary":237,"meta_title":238,"meta_description":239,"service_ids":240,"published_at":11,"category_id":164,"category_slug":165,"category_path":165,"category_name":169,"category_is_enabled":8},"instrument-brand-quiet-practice-objection","case-studies\u002Finstrument-brand-quiet-practice-objection-1790060651183.webp",2304,"2026-09-22T11:13:31.273442+00:00","Answering the neighbours: quiet practice as the deciding feature","Quiet-practice revenue $11k → $97k \u002F mo","The objection that kills an instrument sale is rarely price or quality. It is the person on the other side of the wall, and nothing on the brand's listings addressed them.","Quiet Practice Positioning Case","How addressing the noise objection — headphone output, practice modes, decibel figures — grew an instrument brand's revenue 63% in ten months.",[209,22],{"id":159,"slug":242,"cover_image":243,"brand_name":7,"is_anonymized":8,"period_months":244,"is_enabled":8,"sort_order":245,"last_modify":11,"created_at":234,"updated_at":13,"locale_code":14,"title":246,"headline_metric":247,"summary":248,"meta_title":249,"meta_description":250,"service_ids":251,"published_at":11,"category_id":252,"category_slug":253,"category_path":254,"category_name":255,"category_is_enabled":8},"keyboard-brand-learning-app-compatibility","case-studies\u002Fkeyboard-brand-learning-app-compatibility-1790060651183.webp",7,2305,"The keyboard is chosen by the app the learner already uses","+74% revenue, same hardware","Adult beginners pick a learning app first and a keyboard second. The brand's instruments worked with all of them and said so nowhere.","Learning App Compatibility Case","How stating learning-app and MIDI compatibility took a digital keyboard brand's revenue up 74% among adult beginners in seven months.",[21,209],"c2c65302-e829-4d98-9212-5ba14ff63f05","keyboards-and-pianos","musical-instruments\u002Fkeyboards-and-pianos","Keyboards & Pianos",1790082628917]