[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-baby-toy-safety-certification-content-en":3,"case-study-blocks-4c4fb97a-7d39-45cc-a802-07203aa46220-en":27,"reviews-all-4c4fb97a-7d39-45cc-a802-07203aa46220-any-en":138,"case-study-category-ancestors-toys-and-games\u002Fbaby-and-toddler-toys-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":150,"case-studies-by-ids-0648ae93-c869-4830-888a-372a7dfbba86,d708a278-8450-4eb3-b951-c7debf640c1d,90bb2182-b28f-4172-b077-65514e3e0b4e,b83c2897-62f8-40f2-afee-9502631ce331-en":173},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"4c4fb97a-7d39-45cc-a802-07203aa46220","baby-toy-safety-certification-content","case-studies\u002Fbaby-toy-safety-certification-content-1790060651183.webp",null,true,8,411,"2026-09-22","2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","en","Putting the test certificates on the page, not in the drawer","Conversion 5.8% → 8.6%","A baby toy brand tested every product to standards its competitors did not meet, and mentioned none of it on Amazon. The buyer is a first-time parent deciding what goes in a baby's mouth.","Baby Toy Safety Content Case Study","How putting material and safety-testing detail into the listing lifted a baby toy brand's conversion 48% and cut pre-purchase questions by two thirds.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","57efae02-77fd-472c-b7e2-75b9c99c5cdc","baby-and-toddler-toys","toys-and-games\u002Fbaby-and-toddler-toys","Baby & Toddler Toys",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"735951f6-da9d-4676-bf4d-acd9ec9fd2eb","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$141k \u002F month",{"label":44,"value":45},"Advantage","third-party tested beyond the required standard; never stated",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"92464009-a25c-4be8-80a3-0b857d89fade","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"8.6%","+48%","Conversion rate","5.8%",{"after":66,"delta":67,"label":68,"before":69},"$238k","+69%","Monthly revenue","$141k",{"after":71,"delta":72,"label":73,"before":74},"10","-68%","Pre-purchase questions per 1,000 sessions","31",{"after":76,"delta":77,"label":78,"before":79},"4%","-3 pts","Return rate","7%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"f2b9abc7-5e09-4f88-b657-724f8077106c","challenge",3,{},{"title":52,"markdown":86},"Every question on the listing's Q&A section was a version of the same one: what is it made of, what is in the paint, has it been tested, does it have small parts, is it safe if she chews it. Thirty-one such questions per thousand sessions is not curiosity — it is the purchase decision being made in the wrong place, days after the shopper left.\n\nThe brand had excellent answers and had never published them. Its toys were third-party tested past the legally required standard, the finishes were food-grade, the age grading was conservative. On the page, the copy talked about bright colors and motor skills — the same thing every competitor said, including the ones importing untested product. A cautious parent cannot tell the difference between a brand that tests and a brand that says nothing, so they treat both as unknown.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"5f1de3f8-a5e9-467f-a5d8-81deb469c16d","approach",4,{},{"title":52,"markdown":93},"We made the evidence part of the buying flow rather than something available on request.\n\n- **Materials named specifically** — what the toy is made of, what the finish is, where it is produced — in the bullets rather than in a PDF.\n- **A testing frame in the image stack** showing which standards the product is tested against and by whom, since the safety-conscious buyer scans images before text.\n- **Small-parts and age guidance stated honestly**, including which items are not for under-threes.\n- **Safety vocabulary in the keyword set** — non-toxic, BPA-free, food-grade finish, age-graded small-parts guidance — the terms this shopper searches with, minus the absolute safety claims nobody in the category is allowed to make.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"e4d65a71-f744-464a-94ad-7226694b134f","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fbaby-toy-safety-certification-content.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $63k to $107k a month while ACoS falls from 34% to 23% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"22149047-4ee9-48c1-8497-56f112c3317e","results",9,{},{"title":52,"markdown":109},"The same catalog at the same prices now converts at **8.6%** against 5.8%, and revenue is up 69%.\n\nPre-purchase questions fell by two thirds, which is what the change looks like from the shopper's side: the page now answers the question before the shopper has to ask it and wait two days for a reply they will never come back to read. Returns fell three points as well, because the honest age guidance stopped people buying a toy for a child too young for it.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"0710257b-7364-408b-9701-590ee2863f84","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Baby toy brand","We'd been paying for testing for six years and describing our products as 'colorful and fun'. The certificates were in a folder nobody outside the office had ever seen.","Founder",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"b7e2eee2-7fc6-48d4-9f22-c07b4d843fb9","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"f7c0102c-e8c0-44b9-9e0f-b28908d608dd","case_ref",12,{"ids":132},[133,134,135,136],"0648ae93-c869-4830-888a-372a7dfbba86","d708a278-8450-4eb3-b951-c7debf640c1d","90bb2182-b28f-4172-b077-65514e3e0b4e","b83c2897-62f8-40f2-afee-9502631ce331",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":83,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":143,"updated_at":143,"locale_code":14,"name":144,"title":145,"subtitle":146,"intro":7,"meta_title":147,"meta_description":148,"case_count":149},"671488c3-469e-4efc-9f8b-423936787af3","toys-and-games","2026-09-22T11:13:31.177478+00:00","Toys & Games","Amazon Toys & Games Case Studies","Real campaigns we ran for toys & games brands on Amazon — what was broken, what we changed and what it moved.","Toys & Games Case Studies","See how our Amazon agency grows Toys & Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",18,[151,163],{"id":21,"slug":152,"icon":153,"hero_image":154,"is_enabled":8,"sort_order":83,"last_modify":155,"created_at":156,"updated_at":157,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":164,"icon":165,"hero_image":166,"is_enabled":8,"sort_order":90,"last_modify":155,"created_at":167,"updated_at":157,"locale_code":14,"name":168,"title":169,"subtitle":170,"meta_title":171,"meta_description":172},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[174,190,205,221],{"id":133,"slug":175,"cover_image":176,"brand_name":7,"is_anonymized":8,"period_months":177,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"dress-up-adult-intent-traffic-mismatch","case-studies\u002Fdress-up-adult-intent-traffic-mismatch-1790060651183.webp",6,412,"Half the ad budget was buying grown-ups looking for their own costume","ACoS 61% → 29%","A children's dress-up brand was bidding on costume terms dominated by adult intent. The clicks were cheap to win and impossible to convert, and they were dragging the organic ranking down with them.","Dress-Up PPC Intent Mismatch Case","How separating child from adult costume intent cut a dress-up brand's ACoS from 61% to 29% and lifted paid conversion from 3.9% to 8.1%.",[185],"c89127c7-631c-451f-bf13-3681edd0f3c4","0d74249c-28ba-4cf2-bfc5-f15684635393","pretend-play-and-dress-up","toys-and-games\u002Fpretend-play-and-dress-up","Pretend Play & Dress Up",{"id":134,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":201,"category_slug":202,"category_path":203,"category_name":204,"category_is_enabled":8},"outdoor-play-regional-season-timing","case-studies\u002Foutdoor-play-regional-season-timing-1790060651183.webp",413,"Spring happens in eleven different weeks across one country","TACoS 19% → 11%","An outdoor play brand switched its whole budget on in April and off in September, as if the country warmed up all at once. Following the season region by region added two months of selling to the year.","Outdoor Toy Seasonal Targeting Case","How region-by-region seasonal budgeting for an outdoor play brand cut TACoS from 19% to 11% and added two months of selling season.",[200,185],"119e81ea-2a44-44f5-bd31-a47741039864","ea88c7c4-6de5-4908-9775-e279882d835c","outdoor-play","toys-and-games\u002Foutdoor-play","Outdoor Play",{"id":135,"slug":206,"cover_image":207,"brand_name":7,"is_anonymized":8,"period_months":208,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"rc-brand-lithium-battery-compliance","case-studies\u002Frc-brand-lithium-battery-compliance-1790060651183.webp",7,414,"Fifteen of nineteen products could not ship Prime","Prime-eligible ASINs 4 → 19","An RC brand's lithium battery documentation had never been filed correctly, so most of its catalog was stuck on slow merchant fulfillment while competitors delivered in two days.","RC Toy Battery Compliance Case","How correct lithium battery documentation restored FBA and Prime eligibility for 15 RC products and grew revenue 82% in seven months.",[216],"a507b11d-88fb-4b74-98a2-0661de716593","476409bc-85b6-49ab-9454-49f9ee32e1a0","vehicles-and-rc","toys-and-games\u002Fvehicles-and-rc","Vehicles & RC",{"id":136,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"trading-card-authenticity-transparency","case-studies\u002Ftrading-card-authenticity-transparency-1790060651183.webp",415,"Proving the cards are real before the buyer has to wonder","Counterfeit claims 14 → 0.6 per 1,000","Counterfeits in the category had made buyers suspicious of everyone, including the legitimate seller. Serialized authentication turned a category-wide fear into this brand's reason to be chosen.","Trading Card Authenticity Case Study","How serialized authentication and proof-led content cut a card brand's counterfeit claims to near zero and lifted revenue 44% in ten months.",[22,216],"39956344-55fe-45ff-8f8e-b55b7722f895","collectibles-and-trading-cards","toys-and-games\u002Fcollectibles-and-trading-cards","Collectibles & Trading Cards",1790082636798]