[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-baby-skincare-clinical-endorsement-content-en":3,"case-study-blocks-1c3240eb-9ec0-42ca-b0ff-726c06090139-en":27,"reviews-all-1c3240eb-9ec0-42ca-b0ff-726c06090139-any-en":139,"case-study-category-ancestors-baby-products\u002Fbathing-and-skin-care-en":140,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":152,"case-studies-by-ids-95b1db27-ccd8-4a68-8d38-3e136ccfa012,bedb8788-78f7-4fb2-a291-76fb083ae840,a13b6c05-2b0b-4706-b6e9-8cac746587c6,dde07872-3894-44e1-be15-5a1e5a475d17-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"1c3240eb-9ec0-42ca-b0ff-726c06090139","baby-skincare-clinical-endorsement-content","case-studies\u002Fbaby-skincare-clinical-endorsement-content-1790060651183.webp",null,true,7,609,"2026-09-22","2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","en","Replacing “dermatologist-approved” with the actual study","+94% revenue on the eczema range","Parents of a baby with reactive skin do not trust brand copy, and they are right not to. The brand had clinical testing behind its formula and was communicating it like marketing.","Baby Skin Care Expert Content Case","How describing the actual clinical testing instead of claiming approval grew a baby skin care brand's eczema range 94% and cut its discounting.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","fa3cc639-1bf9-43b7-a31d-84696e81b2ba","bathing-and-skin-care","baby-products\u002Fbathing-and-skin-care","Bathing & Skin Care",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"ec4b6e2d-3135-4679-a38e-2da388386c4b","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$83k \u002F month",{"label":44,"value":45},"Focus range","Eczema-prone and sensitive-skin line",{"label":47,"value":48},"Engagement","Creative & content + PPC",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"26b17347-f1f9-48f8-b833-2a8f351ff676","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$60k \u002F mo","+94%","Eczema range revenue","$31k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$147k","+77%","Monthly revenue","$83k",{"after":71,"delta":72,"label":73,"before":74},"19%","-25 pts","Orders placed on a promotion","44%",{"after":76,"delta":77,"label":78,"before":79},"10.4%","+44%","Conversion rate","7.2%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"edfd0ece-face-4f8c-94d0-61c1e3fd85d0","challenge",3,{},{"title":52,"markdown":86},"A parent whose baby has broken out in a rash has usually already tried three products that promised to be gentle. By the time they reach a fourth listing, brand adjectives have stopped working entirely — “soothing”, “dermatologist-approved” and “pediatrician-recommended” are on every product in the category, including the ones that failed.\n\nThis brand's formula had actually been through controlled testing with a clinical partner, and that fact was compressed into a badge on the fifth image. To keep the range moving, the team leaned on promotions: 44% of orders came with a discount attached, which trained the audience to wait and eroded the margin on the brand's most differentiated products.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"697dc2fd-9242-47f7-8c62-d0f0f01194b0","approach",4,{},{"title":52,"markdown":93},"We replaced adjectives with evidence a skeptical parent can evaluate.\n\n- **The clinical partner named and credentialed** in the A+ content as the person who ran the testing, describing the protocol rather than endorsing the product — an account of what was measured, not a third-party recommendation.\n- **The testing protocol described plainly**: how many infants, over how long, measured how.\n- **Honest exclusions** — the conditions the product is not for, which is the single most credible thing a sensitive-skin brand can say.\n- **Advertising aimed at the specific concern terms**, where this evidence has leverage, rather than at the generic baby lotion head term.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"bc51d7e3-5209-42e9-8999-c1db163275a3","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fbaby-skincare-clinical-endorsement-content.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: the eczema range scaling while the discounting stopped.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"8889fc31-b5a2-4e01-b61a-42d7d39cea53","results",9,{},{"title":52,"markdown":110},"The eczema range grew 94% and total revenue rose 77%, while the share of orders needing a discount fell from 44% to **19%**.\n\nThat last number is the real outcome. The promotions had been compensating for an unconvincing page; once the page carried evidence, the price held on its own. Stating what the product does not treat turned out to increase conversion rather than reduce it — in a category saturated with universal claims, a limit is the most believable thing on the page.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"54d3d9a6-5d7f-4649-ae11-e7c2c4a2cb21","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Baby skin care brand","Every competitor says dermatologist-approved. We had an actual study and were saying the same three words as everyone else.","Marketing Lead",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"2cb5c08c-77ec-40ac-9e2d-de0b8543888e","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"154142da-e3b4-4d2c-b7cd-d1144b00ee85","case_ref",12,{"ids":133},[134,135,136,137],"95b1db27-ccd8-4a68-8d38-3e136ccfa012","bedb8788-78f7-4fb2-a291-76fb083ae840","a13b6c05-2b0b-4706-b6e9-8cac746587c6","dde07872-3894-44e1-be15-5a1e5a475d17",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":151},"d35d6294-025a-40a6-8924-490fecd69470","baby-products",5,"2026-09-22T11:13:31.177478+00:00","Baby Products","Amazon Baby Products Case Studies","Real campaigns we ran for baby products brands on Amazon — what was broken, what we changed and what it moved.","Baby Products Case Studies","See how our Amazon agency grows Baby Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":90,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":31,"last_modify":157,"created_at":169,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[177,192,208,222],{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"baby-carrier-instruction-content-rescue","case-studies\u002Fbaby-carrier-instruction-content-rescue-1790060651183.webp",610,"The one-star reviews were about the instructions, not the carrier","Rating 3.7 → 4.0","A wrap brand read its negative reviews as a product failure and was preparing a redesign. The reviews described a learning curve, not a defect — and that is a content problem.","Baby Carrier Instruction Video Case","How step-by-step instructional content lifted a baby carrier brand from 3.7 to 4.0 stars and cut returns 14 points without changing the product.",[21,187],"a507b11d-88fb-4b74-98a2-0661de716593","1d9a8a7f-8cd1-475a-9407-206899d3e541","baby-carriers-and-wraps","baby-products\u002Fbaby-carriers-and-wraps","Baby Carriers & Wraps",{"id":135,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":204,"category_slug":205,"category_path":206,"category_name":207,"category_is_enabled":8},"activity-gear-small-apartment-positioning","case-studies\u002Factivity-gear-small-apartment-positioning-1790060651183.webp",6,611,"Selling play gear on how little room it takes","+142% revenue in urban markets","Reviews and pre-sale questions kept circling one thing that never appeared in the copy: where it goes when the living room has to be a living room again.","Small Space Baby Gear Case Study","How leading with folded footprint instead of features grew a baby activity brand 142% in urban markets and cut its cost per click by a third.",[203,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","f0aed055-5ae6-4477-af91-44110dbfe100","activity-and-entertainment","baby-products\u002Factivity-and-entertainment","Activity & Entertainment",{"id":136,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"toddler-gear-convertible-stage-positioning","case-studies\u002Ftoddler-gear-convertible-stage-positioning-1790060651183.webp",612,"Justifying a $180 chair by counting the three it replaces","Conversion vs. budget rival +71%","The brand's convertible toddler gear lasts from six months to six years, and its listing showed one configuration. Shoppers were comparing a $180 product to a $49 one on the same terms.","Convertible Toddler Gear Case Study","How showing all three stages of a convertible toddler product lifted conversion 71% against budget rivals and doubled accessory attach in eleven months.",[21,22],"fd3db25d-7dea-4e8b-b409-8a6dba914b74","toddler-gear","baby-products\u002Ftoddler-gear","Toddler Gear",{"id":137,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"maternity-brand-plain-language-postpartum","case-studies\u002Fmaternity-brand-plain-language-postpartum-1790060651183.webp",613,"Naming what the product is actually for","Unbranded search share 22% → 61%","Postpartum recovery products are searched for in blunt, clinical words at three in the morning. The brand's listings were written in euphemisms and ranked for none of them.","Postpartum Recovery Listing Case","How replacing euphemisms with the clinical words people actually search grew a maternity brand's sessions 204% in seven months.",[203,21],"e7f8c4f5-f1fc-48fc-a39a-4b3e9fb49d72","pregnancy-and-maternity","baby-products\u002Fpregnancy-and-maternity","Pregnancy & Maternity",1790082618445]