[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-baby-monitor-question-mining-listing-en":3,"case-study-blocks-a8d9d3fb-7c68-43e7-970a-2decebbb205c-en":27,"reviews-all-a8d9d3fb-7c68-43e7-970a-2decebbb205c-any-en":139,"case-study-category-ancestors-baby-products\u002Fsafety-and-monitors-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":152,"case-studies-by-ids-1c3240eb-9ec0-42ca-b0ff-726c06090139,95b1db27-ccd8-4a68-8d38-3e136ccfa012,bedb8788-78f7-4fb2-a291-76fb083ae840,a13b6c05-2b0b-4706-b6e9-8cac746587c6-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"a8d9d3fb-7c68-43e7-970a-2decebbb205c","baby-monitor-question-mining-listing","case-studies\u002Fbaby-monitor-question-mining-listing-1790060651183.webp",null,true,6,608,"2026-09-22","2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","en","Reading 900 customer questions and putting the answers in the listing","Conversion +62%","Parents asked the same forty questions about the monitor over and over, and the brand answered each one individually in the Q&A. Moving those answers into the page changed the sales rate.","Baby Monitor Q&A Listing Case","How mining 900 customer questions and rebuilding the listing around the answers lifted a baby monitor brand's conversion 62% in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","f78bb754-4293-4537-8ead-9f9846d6e0a3","safety-and-monitors","baby-products\u002Fsafety-and-monitors","Safety & Monitors",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"bbe7cbdd-4a1e-4984-b0f4-2ab0f2deb835","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$121k \u002F month",{"label":44,"value":45},"Signal","900+ unanswered-by-the-page customer questions",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"02884d84-d926-464f-a112-021a1d2c9c91","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"9.9%","+62%","Conversion rate","6.1%",{"after":66,"delta":67,"label":68,"before":69},"$207k","+71%","Monthly revenue","$121k",{"after":71,"delta":72,"label":73,"before":74},"21","-73%","New questions per month","78",{"after":76,"delta":77,"label":78,"before":79},"22%","-11 pts","ACoS","33%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"45ec015e-a92e-436d-9d53-2ada9caf238a","challenge",3,{},{"title":52,"markdown":86},"The customer questions on a baby monitor listing are not product questions, they are fear questions: does it work if the wifi drops, can anyone else see the feed, what happens in a power cut, how far does it reach through a wall, will the alert wake me.\n\nThe brand answered them conscientiously, one at a time, in a section most shoppers never open. Nine hundred accumulated questions were, in effect, nine hundred records of a shopper who arrived on the page, could not find the reassurance they needed, and had to ask — and the overwhelming majority of shoppers with the same worry simply left instead of typing it out. The listing itself was organized around specifications: resolution, battery hours, range in feet.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"83aca9d8-00bc-4541-9ed1-027e9a1b5ed9","approach",4,{},{"title":52,"markdown":93},"We let the questions dictate the page.\n\n- **All 900 questions coded** into themes and ranked by frequency, giving a prioritized list of what the page fails to answer.\n- **The top eight fears answered above the fold** — in the bullets and the image stack, in the words parents used to ask.\n- **Privacy and connectivity given their own A+ modules**, since those two themes accounted for nearly half of all questions.\n- **Fear-phrase keywords indexed** — the anxious long-tail that shoppers type when the specification sheet has not reassured them.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"94222084-9325-48d0-ab98-bf83a8200a05","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fbaby-monitor-question-mining-listing.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ACoS down eleven points on conversion alone, in six months.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"9a544f7e-d7b4-4212-bdc1-f48dad3484e5","results",9,{},{"title":52,"markdown":110},"Conversion rose 62%, from 6.1% to **9.9%**, and revenue grew 71% in six months.\n\nNew questions fell by nearly three quarters, which is the clean measurement of whether the page now answers what shoppers want to know. ACoS improved eleven points on the back of conversion alone — the same paid clicks, landing on a page that resolves the objection instead of listing a resolution in pixels. The content required no new photography and no product change: the answers already existed in the brand's own Q&A responses.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"c18d9b23-9ec8-4941-9f4c-56fda3e6043e","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Baby monitor brand","Nine hundred people had told us exactly what was stopping them buying. We'd replied to each one and changed nothing on the page.","E-commerce Manager",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"67a7dff4-8c24-46a5-93d4-d4d2fdeb34e9","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"b1a90d0f-7aba-4cd6-aec0-05dccc7b733e","case_ref",12,{"ids":133},[134,135,136,137],"1c3240eb-9ec0-42ca-b0ff-726c06090139","95b1db27-ccd8-4a68-8d38-3e136ccfa012","bedb8788-78f7-4fb2-a291-76fb083ae840","a13b6c05-2b0b-4706-b6e9-8cac746587c6",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":151},"d35d6294-025a-40a6-8924-490fecd69470","baby-products",5,"2026-09-22T11:13:31.177478+00:00","Baby Products","Amazon Baby Products Case Studies","Real campaigns we ran for baby products brands on Amazon — what was broken, what we changed and what it moved.","Baby Products Case Studies","See how our Amazon agency grows Baby Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":90,"last_modify":157,"created_at":169,"updated_at":159,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[176,192,207,221],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"baby-skincare-clinical-endorsement-content","case-studies\u002Fbaby-skincare-clinical-endorsement-content-1790060651183.webp",7,609,"Replacing “dermatologist-approved” with the actual study","+94% revenue on the eczema range","Parents of a baby with reactive skin do not trust brand copy, and they are right not to. The brand had clinical testing behind its formula and was communicating it like marketing.","Baby Skin Care Expert Content Case","How describing the actual clinical testing instead of claiming approval grew a baby skin care brand's eczema range 94% and cut its discounting.",[22,187],"c89127c7-631c-451f-bf13-3681edd0f3c4","fa3cc639-1bf9-43b7-a31d-84696e81b2ba","bathing-and-skin-care","baby-products\u002Fbathing-and-skin-care","Bathing & Skin Care",{"id":135,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"baby-carrier-instruction-content-rescue","case-studies\u002Fbaby-carrier-instruction-content-rescue-1790060651183.webp",610,"The one-star reviews were about the instructions, not the carrier","Rating 3.7 → 4.0","A wrap brand read its negative reviews as a product failure and was preparing a redesign. The reviews described a learning curve, not a defect — and that is a content problem.","Baby Carrier Instruction Video Case","How step-by-step instructional content lifted a baby carrier brand from 3.7 to 4.0 stars and cut returns 14 points without changing the product.",[22,202],"a507b11d-88fb-4b74-98a2-0661de716593","1d9a8a7f-8cd1-475a-9407-206899d3e541","baby-carriers-and-wraps","baby-products\u002Fbaby-carriers-and-wraps","Baby Carriers & Wraps",{"id":136,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"activity-gear-small-apartment-positioning","case-studies\u002Factivity-gear-small-apartment-positioning-1790060651183.webp",611,"Selling play gear on how little room it takes","+142% revenue in urban markets","Reviews and pre-sale questions kept circling one thing that never appeared in the copy: where it goes when the living room has to be a living room again.","Small Space Baby Gear Case Study","How leading with folded footprint instead of features grew a baby activity brand 142% in urban markets and cut its cost per click by a third.",[21,22],"f0aed055-5ae6-4477-af91-44110dbfe100","activity-and-entertainment","baby-products\u002Factivity-and-entertainment","Activity & Entertainment",{"id":137,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"toddler-gear-convertible-stage-positioning","case-studies\u002Ftoddler-gear-convertible-stage-positioning-1790060651183.webp",612,"Justifying a $180 chair by counting the three it replaces","Conversion vs. budget rival +71%","The brand's convertible toddler gear lasts from six months to six years, and its listing showed one configuration. Shoppers were comparing a $180 product to a $49 one on the same terms.","Convertible Toddler Gear Case Study","How showing all three stages of a convertible toddler product lifted conversion 71% against budget rivals and doubled accessory attach in eleven months.",[22,187],"fd3db25d-7dea-4e8b-b409-8a6dba914b74","toddler-gear","baby-products\u002Ftoddler-gear","Toddler Gear",1790082618357]