[{"data":1,"prerenderedAt":262},["ShallowReactive",2],{"case-study-baby-carrier-instruction-content-rescue-en":3,"case-study-blocks-95b1db27-ccd8-4a68-8d38-3e136ccfa012-en":27,"reviews-all-95b1db27-ccd8-4a68-8d38-3e136ccfa012-any-en":166,"case-study-category-ancestors-baby-products\u002Fbaby-carriers-and-wraps-en":167,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":179,"case-studies-by-ids-bedb8788-78f7-4fb2-a291-76fb083ae840,a13b6c05-2b0b-4706-b6e9-8cac746587c6,dde07872-3894-44e1-be15-5a1e5a475d17,ea68e8e4-2e93-48b6-8896-bc2430063b0d-en":202},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"95b1db27-ccd8-4a68-8d38-3e136ccfa012","baby-carrier-instruction-content-rescue","case-studies\u002Fbaby-carrier-instruction-content-rescue-1790060651183.webp",null,true,8,610,"2026-09-22","2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","en","The one-star reviews were about the instructions, not the carrier","Rating 3.7 → 4.0","A wrap brand read its negative reviews as a product failure and was preparing a redesign. The reviews described a learning curve, not a defect — and that is a content problem.","Baby Carrier Instruction Video Case","How step-by-step instructional content lifted a baby carrier brand from 3.7 to 4.0 stars and cut returns 14 points without changing the product.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","1d9a8a7f-8cd1-475a-9407-206899d3e541","baby-carriers-and-wraps","baby-products\u002Fbaby-carriers-and-wraps","Baby Carriers & Wraps",[28,53,80,87,94,122,131,138,149,155],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"7b36ca99-7838-4ce5-a232-f4a377b943ba","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$71k \u002F month",{"label":44,"value":45},"Rating at start","3.7 across the wrap range",{"label":47,"value":48},"Engagement","Creative & content + account management",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"60ea7108-4de8-4a9d-bf83-7e2e91204e36","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"4.0","+0.3","Rating, wrap range","3.7",{"after":66,"delta":67,"label":68,"before":69},"$146k","+106%","Monthly revenue","$71k",{"after":71,"delta":72,"label":73,"before":74},"5%","-14 pts","Return rate","19%",{"after":76,"delta":77,"label":78,"before":79},"#6","+25 positions","Organic rank, category head term","#31",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"ec317fd9-6f10-4d49-8fdb-961e06c3a367","challenge",3,{},{"title":52,"markdown":86},"A stretchy wrap is sixteen feet of fabric and a technique. Tied correctly it is the most comfortable carrier a newborn parent can own; tied incorrectly it is frightening, and a parent who cannot get it right in the first ten minutes concludes the product is unsafe.\n\nThe brand's reviews reflected exactly that. Reading the one and two-star text closely, almost none of them described a fault in the fabric, the stitching or the sizing — they described confusion, a printed diagram nobody could follow, and the specific, awful feeling of not trusting a knot with a baby in it. The team had interpreted a 3.7 rating as a product problem and had a redesign in progress. The product was not the problem; the first ten minutes with it were.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"ea495a43-e284-4b25-8b01-aabd35c0c5b3","approach",4,{},{"title":52,"markdown":93},"We rebuilt the first ten minutes of ownership.\n\n- **Instructional video on the listing**, filmed at real speed with a real infant, showing the whole tie rather than an illustrated abstraction.\n- **The image stack turned into a sequence** — each frame one step, so the method is visible before purchase and reassuring during it.\n- **A printed card redesigned around the two steps the reviews consistently named** as the point of failure.\n- **Post-purchase follow-up** pointing new owners to the video in the first days, before frustration turns into a review.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"3f65af1c-3859-493d-b6fa-ddff6e6942b3","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"Every negative review coded by cause","91% described the tying process, not the product","Redesign paused","Months 1–2","Diagnose",{"items":109,"label":113,"title":114},[110,111,112],"Instructional video produced and published","Image stack converted into a step sequence","Insert card rewritten around the two failure steps","Months 3–5","Rebuild the onboarding",{"items":116,"label":120,"title":121},[117,118,119],"Rating climbing as new reviews outweigh old","Returns down to single digits","Advertising scaled once the rating supported it","Months 6–8","Compound",{"id":123,"case_study_id":4,"type":124,"position":9,"is_enabled":8,"config":125,"locale_code":14,"data":128},"fc250abb-e41e-400b-bdfa-a00d4a90d13b","media",{"images":126},[127],"case-studies\u002Fdashboards\u002Fbaby-carrier-instruction-content-rescue.webp",{"title":129,"caption":130},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales doubling once the recovered rating supported scale.",{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":136},"d3bbf637-985e-4750-bedf-f056dc0d2620","results",9,{},{"title":52,"markdown":137},"The rating recovered from 3.7 to **4.0** and returns fell from 19% to 5% — with the fabric, pattern and price entirely unchanged.\n\nRank followed the rating, as it does in this category: the head term went from #31 to #6, which is where most of the 106% revenue growth came from. The redesign that had been scheduled would have cost a year and solved nothing, because the product it was meant to fix worked correctly whenever someone knew how to tie it.",{"id":139,"case_study_id":4,"type":140,"position":141,"is_enabled":8,"config":142,"locale_code":14,"data":143},"b77d3d7d-3224-4ceb-9e4c-bcab6386dc1d","quote",10,{},{"items":144,"title":52},[145],{"role":146,"text":147,"author":148},"Baby carrier brand","We were about to re-engineer a product that people loved once they'd watched someone use it for ninety seconds.","Founder",{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":154},"4c9e07d2-6aee-4dd4-96b4-078f6162903f","service_ref",11,{},{"title":52},{"id":156,"case_study_id":4,"type":157,"position":158,"is_enabled":8,"config":159,"locale_code":14,"data":165},"d6ecaa72-3d9d-4198-807a-fdcdeb719362","case_ref",12,{"ids":160},[161,162,163,164],"bedb8788-78f7-4fb2-a291-76fb083ae840","a13b6c05-2b0b-4706-b6e9-8cac746587c6","dde07872-3894-44e1-be15-5a1e5a475d17","ea68e8e4-2e93-48b6-8896-bc2430063b0d",{"title":52},[],[168],{"id":169,"parent_id":7,"path":170,"slug":170,"sort_order":171,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":172,"updated_at":172,"locale_code":14,"name":173,"title":174,"subtitle":175,"intro":7,"meta_title":176,"meta_description":177,"case_count":178},"d35d6294-025a-40a6-8924-490fecd69470","baby-products",5,"2026-09-22T11:13:31.177478+00:00","Baby Products","Amazon Baby Products Case Studies","Real campaigns we ran for baby products brands on Amazon — what was broken, what we changed and what it moved.","Baby Products Case Studies","See how our Amazon agency grows Baby Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[180,192],{"id":21,"slug":181,"icon":182,"hero_image":183,"is_enabled":8,"sort_order":90,"last_modify":184,"created_at":185,"updated_at":186,"locale_code":14,"name":187,"title":188,"subtitle":189,"meta_title":190,"meta_description":191},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":193,"icon":194,"hero_image":195,"is_enabled":8,"sort_order":171,"last_modify":184,"created_at":196,"updated_at":186,"locale_code":14,"name":197,"title":198,"subtitle":199,"meta_title":200,"meta_description":201},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[203,218,233,248],{"id":161,"slug":204,"cover_image":205,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":206,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":207,"headline_metric":208,"summary":209,"meta_title":210,"meta_description":211,"service_ids":212,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"activity-gear-small-apartment-positioning","case-studies\u002Factivity-gear-small-apartment-positioning-1790060651183.webp",611,"Selling play gear on how little room it takes","+142% revenue in urban markets","Reviews and pre-sale questions kept circling one thing that never appeared in the copy: where it goes when the living room has to be a living room again.","Small Space Baby Gear Case Study","How leading with folded footprint instead of features grew a baby activity brand 142% in urban markets and cut its cost per click by a third.",[213,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","f0aed055-5ae6-4477-af91-44110dbfe100","activity-and-entertainment","baby-products\u002Factivity-and-entertainment","Activity & Entertainment",{"id":162,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":152,"is_enabled":8,"sort_order":221,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":222,"headline_metric":223,"summary":224,"meta_title":225,"meta_description":226,"service_ids":227,"published_at":11,"category_id":229,"category_slug":230,"category_path":231,"category_name":232,"category_is_enabled":8},"toddler-gear-convertible-stage-positioning","case-studies\u002Ftoddler-gear-convertible-stage-positioning-1790060651183.webp",612,"Justifying a $180 chair by counting the three it replaces","Conversion vs. budget rival +71%","The brand's convertible toddler gear lasts from six months to six years, and its listing showed one configuration. Shoppers were comparing a $180 product to a $49 one on the same terms.","Convertible Toddler Gear Case Study","How showing all three stages of a convertible toddler product lifted conversion 71% against budget rivals and doubled accessory attach in eleven months.",[21,228],"c89127c7-631c-451f-bf13-3681edd0f3c4","fd3db25d-7dea-4e8b-b409-8a6dba914b74","toddler-gear","baby-products\u002Ftoddler-gear","Toddler Gear",{"id":163,"slug":234,"cover_image":235,"brand_name":7,"is_anonymized":8,"period_months":236,"is_enabled":8,"sort_order":237,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":238,"headline_metric":239,"summary":240,"meta_title":241,"meta_description":242,"service_ids":243,"published_at":11,"category_id":244,"category_slug":245,"category_path":246,"category_name":247,"category_is_enabled":8},"maternity-brand-plain-language-postpartum","case-studies\u002Fmaternity-brand-plain-language-postpartum-1790060651183.webp",7,613,"Naming what the product is actually for","Unbranded search share 22% → 61%","Postpartum recovery products are searched for in blunt, clinical words at three in the morning. The brand's listings were written in euphemisms and ranked for none of them.","Postpartum Recovery Listing Case","How replacing euphemisms with the clinical words people actually search grew a maternity brand's sessions 204% in seven months.",[213,21],"e7f8c4f5-f1fc-48fc-a39a-4b3e9fb49d72","pregnancy-and-maternity","baby-products\u002Fpregnancy-and-maternity","Pregnancy & Maternity",{"id":164,"slug":249,"cover_image":250,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":251,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":252,"headline_metric":253,"summary":254,"meta_title":255,"meta_description":256,"service_ids":257,"published_at":11,"category_id":258,"category_slug":259,"category_path":260,"category_name":261,"category_is_enabled":8},"baby-apparel-material-led-repositioning","case-studies\u002Fbaby-apparel-material-led-repositioning-1790060651183.webp",614,"Competing with a supermarket five-pack on fabric, not price","ASP $14 → $29, volume up 47%","A baby basics brand was losing a price war it could never win against mass-market multipacks. It shifted the argument to the one thing a discount five-pack cannot claim.","Organic Baby Apparel SEO Case","How a material-led repositioning doubled a baby apparel brand's average selling price while growing unit volume 47% against mass-market multipacks.",[213,228],"71574fae-761a-4d16-8928-e8ea9fd69d1a","baby-apparel-basics","baby-products\u002Fbaby-apparel-basics","Baby Apparel Basics",1790082618528]