[{"data":1,"prerenderedAt":202},["ShallowReactive",2],{"case-study-baby-brand-overnight-dayparting-en":3,"case-study-blocks-6290ec07-33c4-422d-98d0-ab95ea9d56c8-en":25,"reviews-all-6290ec07-33c4-422d-98d0-ab95ea9d56c8-any-en":137,"case-study-category-ancestors-baby-products-en":138,"services-by-ids-c89127c7-631c-451f-bf13-3681edd0f3c4-en":139,"case-studies-by-ids-048c8bba-be3e-4d20-81fe-d45ce9015ee3,d4b81c0e-59e8-4926-bcfa-180bbc77736c,e85ee1f4-ccd3-449e-adeb-2ae67770a4c2,57f30006-6b2e-4216-80b8-eaddca07c351-en":152},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"6290ec07-33c4-422d-98d0-ab95ea9d56c8","baby-brand-overnight-dayparting","case-studies\u002Fbaby-brand-overnight-dayparting-1790060651183.webp",null,true,6,602,"2026-09-22","2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","en","The 2am shopper: dayparting for parents who are awake anyway","ACoS 39% → 21%","Nearly a third of the brand's orders were placed between midnight and 5am, and its ad budget was reliably exhausted by early evening. Fixing the pacing was worth more than any bid change.","Night Time Amazon Dayparting Case","How overnight budget pacing captured the 2am parent and cut a baby brand's ACoS from 39% to 21% in six months without raising ad spend.",[21],"c89127c7-631c-451f-bf13-3681edd0f3c4","d35d6294-025a-40a6-8924-490fecd69470","baby-products","Baby Products",[26,51,78,85,92,102,109,120,126],{"id":27,"case_study_id":4,"type":28,"position":29,"is_enabled":8,"config":30,"locale_code":14,"data":31},"216f04df-737d-40ef-b365-4dc5d9751e2e","snapshot",1,{},{"items":32,"title":50},[33,35,38,41,44,47],{"label":34,"value":24},"Category",{"label":36,"value":37},"Marketplaces","US",{"label":39,"value":40},"Revenue at start","$143k \u002F month",{"label":42,"value":43},"Ad spend","$28k \u002F month, flat pacing",{"label":45,"value":46},"Engagement","PPC management",{"label":48,"value":49},"Timeframe","6 months","",{"id":52,"case_study_id":4,"type":53,"position":54,"is_enabled":8,"config":55,"locale_code":14,"data":56},"b5bf1592-e5b6-4ec5-b2d8-bd2075b65c03","metrics",2,{},{"items":57,"title":50},[58,63,68,73],{"after":59,"delta":60,"label":61,"before":62,"is_highlight":8},"21%","-18 pts","ACoS","39%",{"after":64,"delta":65,"label":66,"before":67},"$236k","+65%","Monthly revenue","$143k",{"after":69,"delta":70,"label":71,"before":72},"38%","+34 pts","Share of ad budget delivered after 22:00","4%",{"after":74,"delta":75,"label":76,"before":77},"2 of 31","-91%","Campaigns out of budget before 20:00","23 of 31",{"id":79,"case_study_id":4,"type":80,"position":81,"is_enabled":8,"config":82,"locale_code":14,"data":83},"718d69e1-18f9-4763-b2f8-f1de898c83df","challenge",3,{},{"title":50,"markdown":84},"The hourly order report told a story nobody in the account had looked at. Nearly a third of organic orders were placed between midnight and five in the morning — the hours a parent of an infant is awake, holding a baby in one arm and a phone in the other, with nothing to do but think about what would make the next night easier.\n\nThe advertising never reached those hours. Campaigns ran flat daily budgets, spent heavily against cheap daytime browsing traffic, and twenty-three of thirty-one campaigns were out of budget before eight in the evening. The brand was paying premium rates to compete with everyone else at midday and going dark in the window where its buyer was most receptive and its competitors were not bidding at all.",{"id":86,"case_study_id":4,"type":87,"position":88,"is_enabled":8,"config":89,"locale_code":14,"data":90},"564e85b3-d16b-4d3f-8cec-fc55335529eb","approach",4,{},{"title":50,"markdown":91},"We moved spend to where the buyer actually was.\n\n- **Hourly performance analysis** across a full quarter, separating conversion rate by hour from order volume by hour.\n- **Budget pacing rebuilt** so campaigns hold reserve into the overnight window instead of exhausting it by evening.\n- **Hourly bid changes automated through the Ads API**, because the console has no time-of-day modifier — bids lift overnight, where competition thins out and cost per click drops.\n- **Creative matched to the hour** — Sponsored Brands headlines in the overnight window lead with sleep and settling rather than with features.",{"id":93,"case_study_id":4,"type":94,"position":95,"is_enabled":8,"config":96,"locale_code":14,"data":99},"0b52554a-0efe-46b5-b9b7-32e32d2256a4","media",8,{"images":97},[98],"case-studies\u002Fdashboards\u002Fbaby-brand-overnight-dayparting.webp",{"title":100,"caption":101},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ACoS falling from 39% to 21% on a flat monthly budget.",{"id":103,"case_study_id":4,"type":104,"position":105,"is_enabled":8,"config":106,"locale_code":14,"data":107},"31e762de-cbb4-4121-bc69-ebd434b411e4","results",9,{},{"title":50,"markdown":108},"ACoS fell from 39% to **21%** and revenue grew 65%, on an advertising budget that did not increase.\n\nThe whole gain comes from when the money is spent rather than how much of it there is. Overnight clicks cost materially less because most of the category's budgets are already empty by then, and they convert better because a parent searching at 2am has a problem right now rather than a passing curiosity. The overnight window now takes 38% of the ad budget against 4% before, which is simply the advertising finally arriving where the hourly order report had been pointing all along.",{"id":110,"case_study_id":4,"type":111,"position":112,"is_enabled":8,"config":113,"locale_code":14,"data":114},"67fea7c1-6581-4158-83f4-c28bdd401f73","quote",10,{},{"items":115,"title":50},[116],{"role":117,"text":118,"author":119},"Baby products brand","Every parent in our target market is awake at three in the morning. Our ads were asleep.","Head of Growth",{"id":121,"case_study_id":4,"type":122,"position":123,"is_enabled":8,"config":124,"locale_code":14,"data":125},"2919cd87-ffce-425b-ab49-96a7b4bf78ae","service_ref",11,{},{"title":50},{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":136},"ce78d3f0-2911-4834-a7c4-256fd3476729","case_ref",12,{"ids":131},[132,133,134,135],"048c8bba-be3e-4d20-81fe-d45ce9015ee3","d4b81c0e-59e8-4926-bcfa-180bbc77736c","e85ee1f4-ccd3-449e-adeb-2ae67770a4c2","57f30006-6b2e-4216-80b8-eaddca07c351",{"title":50},[],[],[140],{"id":21,"slug":141,"icon":142,"hero_image":143,"is_enabled":8,"sort_order":29,"last_modify":144,"created_at":145,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"meta_title":150,"meta_description":151},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-08-14","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[153,165,176,187],{"id":132,"slug":154,"cover_image":155,"brand_name":7,"is_anonymized":8,"period_months":95,"is_enabled":8,"sort_order":156,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":157,"headline_metric":158,"summary":159,"meta_title":160,"meta_description":161,"service_ids":162,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"baby-brand-gift-buyer-audience","case-studies\u002Fbaby-brand-gift-buyer-audience-1790060651183.webp",603,"Writing for the grandmother, not the mother","Gift-flagged orders 6% → 29%","Half the category's volume is bought by people who will never use the product — grandparents, aunts, colleagues. Every word on the brand's listings was addressed to the parent.","Baby Gift Buyer Targeting Case","How a second set of listing copy written for gift buyers took a baby brand from 6% to 29% gift-flagged orders and raised average order value 42%.",[163,164],"119e81ea-2a44-44f5-bd31-a47741039864","07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":133,"slug":166,"cover_image":167,"brand_name":7,"is_anonymized":8,"period_months":112,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":169,"headline_metric":170,"summary":171,"meta_title":172,"meta_description":173,"service_ids":174,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"baby-brand-age-stage-catalog-segmentation","case-studies\u002Fbaby-brand-age-stage-catalog-segmentation-1790060651183.webp",600,"Organizing a baby catalog the way parents count months","+68% sessions","A baby brand sold nineteen products to “parents”. Parents do not shop that way — they shop for a twelve-week-old or a crawling nine-month-old, and the catalog said nothing about either.","Baby Catalog Age Stage Segmentation","How mapping a baby brand's catalog to infant age and weight stages grew sessions 126% and lifted conversion without adding a single product.",[175,21],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":123,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"baby-brand-registry-channel-growth","case-studies\u002Fbaby-brand-registry-channel-growth-1790060651183.webp",601,"Getting onto the registry, six weeks before the baby arrives","Registry-intent clicks 1.1k → 14.7k \u002F mo","A baby brand competed for the moment a parent needs a product. The bigger opportunity sits months earlier, when an expectant parent builds a list and someone else pays for it.","Baby Registry Channel Case Study","How optimizing for the baby registry moved a brand's demand six weeks upstream, growing registry-intent clicks from 1.1k to 14.7k a month in under a year.",[164,186],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":135,"slug":188,"cover_image":189,"brand_name":7,"is_anonymized":8,"period_months":190,"is_enabled":8,"sort_order":191,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":192,"headline_metric":193,"summary":194,"meta_title":195,"meta_description":196,"service_ids":197,"published_at":11,"category_id":198,"category_slug":199,"category_path":200,"category_name":201,"category_is_enabled":8},"diapering-brand-competitor-refill-capture","case-studies\u002Fdiapering-brand-competitor-refill-capture-1790060651183.webp",7,604,"Selling refills to people who own someone else's pail","Refill revenue +315%","A diapering brand's refill cassettes physically fit two rival systems, and nobody knew. Making compatibility the headline turned a competitor's installed base into a recurring revenue line.","Diaper Pail Refill Demand Case","How leading with cross-system compatibility turned a competitor's installed base into a recurring refill line, growing refill revenue 315% in seven months.",[175,21],"40a41f42-82c1-4059-a0e8-af6d84f9522e","diapering","baby-products\u002Fdiapering","Diapering",1790082617658]