[{"data":1,"prerenderedAt":212},["ShallowReactive",2],{"case-study-baby-brand-gift-buyer-audience-en":3,"case-study-blocks-048c8bba-be3e-4d20-81fe-d45ce9015ee3-en":26,"reviews-all-048c8bba-be3e-4d20-81fe-d45ce9015ee3-any-en":137,"case-study-category-ancestors-baby-products-en":138,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":139,"case-studies-by-ids-d4b81c0e-59e8-4926-bcfa-180bbc77736c,e85ee1f4-ccd3-449e-adeb-2ae67770a4c2,6290ec07-33c4-422d-98d0-ab95ea9d56c8,57f30006-6b2e-4216-80b8-eaddca07c351-en":162},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"048c8bba-be3e-4d20-81fe-d45ce9015ee3","baby-brand-gift-buyer-audience","case-studies\u002Fbaby-brand-gift-buyer-audience-1790060651183.webp",null,true,8,603,"2026-09-22","2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","en","Writing for the grandmother, not the mother","Gift-flagged orders 6% → 29%","Half the category's volume is bought by people who will never use the product — grandparents, aunts, colleagues. Every word on the brand's listings was addressed to the parent.","Baby Gift Buyer Targeting Case","How a second set of listing copy written for gift buyers took a baby brand from 6% to 29% gift-flagged orders and raised average order value 42%.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","d35d6294-025a-40a6-8924-490fecd69470","baby-products","Baby Products",[27,52,79,86,93,102,109,120,126],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"6557e223-c350-4948-aede-784dcc4ee1c8","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, UK",{"label":40,"value":41},"Revenue at start","$219k \u002F month",{"label":43,"value":44},"Audience assumption","All copy addressed to the parent",{"label":46,"value":47},"Engagement","Creative & content + DSP",{"label":49,"value":50},"Timeframe","8 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"b5a43db8-e8b9-40c2-8371-dd92e9023e2b","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"29%","+23 pts","Gift-flagged orders","6%",{"after":65,"delta":66,"label":67,"before":68},"$372k","+70%","Monthly revenue","$219k",{"after":70,"delta":71,"label":72,"before":73},"$54","+42%","Average order value","$38",{"after":75,"delta":76,"label":77,"before":78},"8%","-3 pts","Return rate","11%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"343815eb-f9d6-4034-b29d-71a374f69373","challenge",3,{},{"title":51,"markdown":85},"A gift buyer is a completely different shopper. They do not know the baby's weight, they have no opinion about materials, they are anxious about choosing something the parents will not quietly return, and they are far less price-sensitive than the parent — because the purchase is an expression of affection rather than a household expense.\n\nThe brand's listings were written for none of that. They led with technical specification and value-per-unit arguments, which is exactly right for a parent restocking and exactly wrong for an aunt who wants to be confident she has chosen well. The result was visible in the numbers: gift-flagged orders sat at 6% in a category where gifting drives a large share of volume, and average order value was stuck at the price of a single practical item.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"3869151a-62eb-414a-a7bf-01b826b985e6","approach",4,{},{"title":51,"markdown":92},"We built a second argument for the second buyer, without weakening the first.\n\n- **Gift-shaped merchandising** — a set of ASINs positioned as complete, presentable gifts at $45, $70 and $120, rather than as individual components.\n- **Copy that reassures a non-expert** — why this is a safe choice, what the parents will actually use it for, what they almost certainly do not already have.\n- **Unboxing-first imagery** on the gift ASINs, since the moment being bought is the handover, not the usage.\n- **DSP audiences built around gifting behavior** — shoppers browsing baby categories who have never bought for an infant themselves, reached ahead of shower and birth seasons.",{"id":94,"case_study_id":4,"type":95,"position":9,"is_enabled":8,"config":96,"locale_code":14,"data":99},"67d25872-20a0-4890-9695-66626cefce60","media",{"images":97},[98],"case-studies\u002Fdashboards\u002Fbaby-brand-gift-buyer-audience.webp",{"title":100,"caption":101},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales climbing as the gift-buyer copy and DSP audiences took hold.",{"id":103,"case_study_id":4,"type":104,"position":105,"is_enabled":8,"config":106,"locale_code":14,"data":107},"01a47bf7-1de6-489c-a313-fae67e03b2ea","results",9,{},{"title":51,"markdown":108},"Gift-flagged orders rose from 6% to **29%**, revenue grew 70% and average order value rose 42% to $54.\n\nThe order value increase is the point: the same catalog, presented as a gift someone will be seen giving, supports a price a parent buying a replacement would not accept. Returns also fell three points, which was unexpected until we read the reasons — the old returns were largely gift buyers who had guessed wrong at what the parents needed, and the new copy tells them plainly what a product is for.",{"id":110,"case_study_id":4,"type":111,"position":112,"is_enabled":8,"config":113,"locale_code":14,"data":114},"d56164e3-4f23-4236-af49-5bc77eb5fd07","quote",10,{},{"items":115,"title":51},[116],{"role":117,"text":118,"author":119},"Baby products brand","Our best copy was written for a sleep-deprived mother comparing specifications. It was being read by her mother-in-law.","Brand Director",{"id":121,"case_study_id":4,"type":122,"position":123,"is_enabled":8,"config":124,"locale_code":14,"data":125},"545184ba-d21d-43c0-bbe9-7b34e41f0230","service_ref",11,{},{"title":51},{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":136},"829ef293-c7d1-44d9-8fb1-35d8c71df447","case_ref",12,{"ids":131},[132,133,134,135],"d4b81c0e-59e8-4926-bcfa-180bbc77736c","e85ee1f4-ccd3-449e-adeb-2ae67770a4c2","6290ec07-33c4-422d-98d0-ab95ea9d56c8","57f30006-6b2e-4216-80b8-eaddca07c351",{"title":51},[],[],[140,152],{"id":21,"slug":141,"icon":142,"hero_image":143,"is_enabled":8,"sort_order":55,"last_modify":144,"created_at":145,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"meta_title":150,"meta_description":151},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":89,"last_modify":144,"created_at":156,"updated_at":146,"locale_code":14,"name":157,"title":158,"subtitle":159,"meta_title":160,"meta_description":161},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[163,175,186,197],{"id":132,"slug":164,"cover_image":165,"brand_name":7,"is_anonymized":8,"period_months":112,"is_enabled":8,"sort_order":166,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":167,"headline_metric":168,"summary":169,"meta_title":170,"meta_description":171,"service_ids":172,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"baby-brand-age-stage-catalog-segmentation","case-studies\u002Fbaby-brand-age-stage-catalog-segmentation-1790060651183.webp",600,"Organizing a baby catalog the way parents count months","+68% sessions","A baby brand sold nineteen products to “parents”. Parents do not shop that way — they shop for a twelve-week-old or a crawling nine-month-old, and the catalog said nothing about either.","Baby Catalog Age Stage Segmentation","How mapping a baby brand's catalog to infant age and weight stages grew sessions 126% and lifted conversion without adding a single product.",[173,174],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":123,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"baby-brand-registry-channel-growth","case-studies\u002Fbaby-brand-registry-channel-growth-1790060651183.webp",601,"Getting onto the registry, six weeks before the baby arrives","Registry-intent clicks 1.1k → 14.7k \u002F mo","A baby brand competed for the moment a parent needs a product. The bigger opportunity sits months earlier, when an expectant parent builds a list and someone else pays for it.","Baby Registry Channel Case Study","How optimizing for the baby registry moved a brand's demand six weeks upstream, growing registry-intent clicks from 1.1k to 14.7k a month in under a year.",[22,185],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":134,"slug":187,"cover_image":188,"brand_name":7,"is_anonymized":8,"period_months":189,"is_enabled":8,"sort_order":190,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":191,"headline_metric":192,"summary":193,"meta_title":194,"meta_description":195,"service_ids":196,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"baby-brand-overnight-dayparting","case-studies\u002Fbaby-brand-overnight-dayparting-1790060651183.webp",6,602,"The 2am shopper: dayparting for parents who are awake anyway","ACoS 39% → 21%","Nearly a third of the brand's orders were placed between midnight and 5am, and its ad budget was reliably exhausted by early evening. Fixing the pacing was worth more than any bid change.","Night Time Amazon Dayparting Case","How overnight budget pacing captured the 2am parent and cut a baby brand's ACoS from 39% to 21% in six months without raising ad spend.",[174],{"id":135,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":200,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":208,"category_slug":209,"category_path":210,"category_name":211,"category_is_enabled":8},"diapering-brand-competitor-refill-capture","case-studies\u002Fdiapering-brand-competitor-refill-capture-1790060651183.webp",7,604,"Selling refills to people who own someone else's pail","Refill revenue +315%","A diapering brand's refill cassettes physically fit two rival systems, and nobody knew. Making compatibility the headline turned a competitor's installed base into a recurring revenue line.","Diaper Pail Refill Demand Case","How leading with cross-system compatibility turned a competitor's installed base into a recurring refill line, growing refill revenue 315% in seven months.",[173,174],"40a41f42-82c1-4059-a0e8-af6d84f9522e","diapering","baby-products\u002Fdiapering","Diapering",1790082617651]