[{"data":1,"prerenderedAt":240},["ShallowReactive",2],{"case-study-baby-brand-age-stage-catalog-segmentation-en":3,"case-study-blocks-d4b81c0e-59e8-4926-bcfa-180bbc77736c-en":26,"reviews-all-d4b81c0e-59e8-4926-bcfa-180bbc77736c-any-en":165,"case-study-category-ancestors-baby-products-en":166,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":167,"case-studies-by-ids-e85ee1f4-ccd3-449e-adeb-2ae67770a4c2,6290ec07-33c4-422d-98d0-ab95ea9d56c8,048c8bba-be3e-4d20-81fe-d45ce9015ee3,57f30006-6b2e-4216-80b8-eaddca07c351-en":191},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"d4b81c0e-59e8-4926-bcfa-180bbc77736c","baby-brand-age-stage-catalog-segmentation","case-studies\u002Fbaby-brand-age-stage-catalog-segmentation-1790060651183.webp",null,true,10,600,"2026-09-22","2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","en","Organizing a baby catalog the way parents count months","+68% sessions","A baby brand sold nineteen products to “parents”. Parents do not shop that way — they shop for a twelve-week-old or a crawling nine-month-old, and the catalog said nothing about either.","Baby Catalog Age Stage Segmentation","How mapping a baby brand's catalog to infant age and weight stages grew sessions 126% and lifted conversion without adding a single product.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","d35d6294-025a-40a6-8924-490fecd69470","baby-products","Baby Products",[27,52,79,86,93,121,131,138,148,154],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"11b7f8bd-d6ca-41dc-b309-5e6a542a6c58","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue at start","$264k \u002F month",{"label":43,"value":44},"Catalog","19 ASINs, no stage structure",{"label":46,"value":47},"Engagement","Listing SEO + PPC",{"label":49,"value":50},"Timeframe","10 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"7ac8c7ce-4a7d-4e25-91d4-a4eb9b91b19c","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"148k \u002F mo","+68%","Sessions","88k \u002F mo",{"after":65,"delta":66,"label":67,"before":68},"$528k","+100%","Monthly revenue","$264k",{"after":70,"delta":71,"label":72,"before":73},"9.6%","+19%","Conversion rate","8.1%",{"after":75,"delta":76,"label":77,"before":78},"930","+1,157%","Ranking keywords with a stage modifier","74",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"964e50f2-7c20-49fb-a108-3063a79d4b0e","challenge",3,{},{"title":51,"markdown":85},"A new parent does not search for a product category. They search for a moment: “newborn 0-3 months”, “6 month sitting up”, “12 lb baby”, “once they start rolling”. The vocabulary is age, weight and milestone, and it changes roughly every eight weeks for the first two years.\n\nThe brand's nineteen listings were written around materials and features, with age mentioned — if at all — in a compatibility line near the bottom of the bullets. It ranked for generic category terms against far bigger brands, and it was invisible for the stage searches that carry actual intent. Worse, the catalog gave a returning customer no reason to come back: a parent who bought the newborn item had no idea the brand made the version for the next stage.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"c5ac15c2-bb89-422e-be19-420d2d26740d","approach",4,{},{"title":51,"markdown":92},"We reorganized the catalog around the timeline a parent is living in.\n\n- **Stage map first** — every product assigned the age and weight window it genuinely serves, checked against the reviews of parents who described their child's age.\n- **Stage language in the title and first bullet**, including weight ranges, since a parent who knows their baby's weight uses it as the filter.\n- **Campaign structure by stage**, so bids follow the intent and the newborn cluster is not diluted by toddler traffic.\n- **Next-stage cross-references** in A+ — each listing points to what the same brand makes for the following three months.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"b2c3e13d-642d-4bd1-9dd5-040f488be16c","timeline",6,{},{"title":51,"phases":99},[100,107,114],{"items":101,"label":105,"title":106},[102,103,104],"Every ASIN audited against real usage windows","Review text mined for the ages parents actually quote","Stage keyword set built per window","Months 1–3","Map",{"items":108,"label":112,"title":113},[109,110,111],"Titles and bullets rebuilt around stage and weight","Campaigns split by stage cluster","Stage terms indexed and tracked weekly","Months 4–7","Rewrite",{"items":115,"label":119,"title":120},[116,117,118],"Next-stage modules added to A+ across the catalog","Repeat purchase measured per stage transition","Budget reweighted toward the newborn entry window","Months 8–10","Connect",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":128},"80ec72ba-417a-46af-aff4-97b9dcc50ec1","media",8,{"images":126},[127],"case-studies\u002Fdashboards\u002Fbaby-brand-age-stage-catalog-segmentation.webp",{"title":129,"caption":130},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales roughly doubling across the ten-month catalog rebuild.",{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":136},"cc75cd2b-a09d-45bf-aa9a-4a155caee7d7","results",9,{},{"title":51,"markdown":137},"Sessions grew from 88k to **148k a month** and revenue doubled, with the same nineteen products and no new SKUs.\n\nThe mechanism is simply that the listings now contain the words parents use. Nine hundred stage-modified keywords now rank where seventy-four did, and because each of those searches carries a specific need, conversion rose 19% on top of the extra traffic. The next-stage modules changed the shape of the business as well: a first purchase now routinely leads to a second one four months later, which no listing had previously made possible.",{"id":139,"case_study_id":4,"type":140,"position":9,"is_enabled":8,"config":141,"locale_code":14,"data":142},"309c6c59-a147-464f-a748-ac6e8718f744","quote",{},{"items":143,"title":51},[144],{"role":145,"text":146,"author":147},"Baby products brand","Our packaging had said “0-3 months” for years. It took us far too long to notice that our Amazon titles didn't.","Head of E-commerce",{"id":149,"case_study_id":4,"type":150,"position":151,"is_enabled":8,"config":152,"locale_code":14,"data":153},"c6f99699-fb95-49ff-8c52-06f0f92eab91","service_ref",11,{},{"title":51},{"id":155,"case_study_id":4,"type":156,"position":157,"is_enabled":8,"config":158,"locale_code":14,"data":164},"3b0669b7-4ea9-41bc-9340-af439c1a628e","case_ref",12,{"ids":159},[160,161,162,163],"e85ee1f4-ccd3-449e-adeb-2ae67770a4c2","6290ec07-33c4-422d-98d0-ab95ea9d56c8","048c8bba-be3e-4d20-81fe-d45ce9015ee3","57f30006-6b2e-4216-80b8-eaddca07c351",{"title":51},[],[],[168,180],{"id":21,"slug":169,"icon":170,"hero_image":171,"is_enabled":8,"sort_order":82,"last_modify":172,"created_at":173,"updated_at":174,"locale_code":14,"name":175,"title":176,"subtitle":177,"meta_title":178,"meta_description":179},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":181,"icon":182,"hero_image":183,"is_enabled":8,"sort_order":30,"last_modify":172,"created_at":184,"updated_at":185,"locale_code":14,"name":186,"title":187,"subtitle":188,"meta_title":189,"meta_description":190},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[192,204,214,225],{"id":160,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":151,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"baby-brand-registry-channel-growth","case-studies\u002Fbaby-brand-registry-channel-growth-1790060651183.webp",601,"Getting onto the registry, six weeks before the baby arrives","Registry-intent clicks 1.1k → 14.7k \u002F mo","A baby brand competed for the moment a parent needs a product. The bigger opportunity sits months earlier, when an expectant parent builds a list and someone else pays for it.","Baby Registry Channel Case Study","How optimizing for the baby registry moved a brand's demand six weeks upstream, growing registry-intent clicks from 1.1k to 14.7k a month in under a year.",[202,203],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593",{"id":161,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"baby-brand-overnight-dayparting","case-studies\u002Fbaby-brand-overnight-dayparting-1790060651183.webp",602,"The 2am shopper: dayparting for parents who are awake anyway","ACoS 39% → 21%","Nearly a third of the brand's orders were placed between midnight and 5am, and its ad budget was reliably exhausted by early evening. Fixing the pacing was worth more than any bid change.","Night Time Amazon Dayparting Case","How overnight budget pacing captured the 2am parent and cut a baby brand's ACoS from 39% to 21% in six months without raising ad spend.",[22],{"id":162,"slug":215,"cover_image":216,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":217,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"baby-brand-gift-buyer-audience","case-studies\u002Fbaby-brand-gift-buyer-audience-1790060651183.webp",603,"Writing for the grandmother, not the mother","Gift-flagged orders 6% → 29%","Half the category's volume is bought by people who will never use the product — grandparents, aunts, colleagues. Every word on the brand's listings was addressed to the parent.","Baby Gift Buyer Targeting Case","How a second set of listing copy written for gift buyers took a baby brand from 6% to 29% gift-flagged orders and raised average order value 42%.",[224,202],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":163,"slug":226,"cover_image":227,"brand_name":7,"is_anonymized":8,"period_months":228,"is_enabled":8,"sort_order":229,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":230,"headline_metric":231,"summary":232,"meta_title":233,"meta_description":234,"service_ids":235,"published_at":11,"category_id":236,"category_slug":237,"category_path":238,"category_name":239,"category_is_enabled":8},"diapering-brand-competitor-refill-capture","case-studies\u002Fdiapering-brand-competitor-refill-capture-1790060651183.webp",7,604,"Selling refills to people who own someone else's pail","Refill revenue +315%","A diapering brand's refill cassettes physically fit two rival systems, and nobody knew. Making compatibility the headline turned a competitor's installed base into a recurring revenue line.","Diaper Pail Refill Demand Case","How leading with cross-system compatibility turned a competitor's installed base into a recurring refill line, growing refill revenue 315% in seven months.",[21,22],"40a41f42-82c1-4059-a0e8-af6d84f9522e","diapering","baby-products\u002Fdiapering","Diapering",1790082617832]