[{"data":1,"prerenderedAt":220},["ShallowReactive",2],{"case-study-baby-apparel-material-led-repositioning-en":3,"case-study-blocks-ea68e8e4-2e93-48b6-8896-bc2430063b0d-en":27,"reviews-all-ea68e8e4-2e93-48b6-8896-bc2430063b0d-any-en":138,"case-study-category-ancestors-baby-products\u002Fbaby-apparel-basics-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-d4b81c0e-59e8-4926-bcfa-180bbc77736c,e85ee1f4-ccd3-449e-adeb-2ae67770a4c2,6290ec07-33c4-422d-98d0-ab95ea9d56c8,048c8bba-be3e-4d20-81fe-d45ce9015ee3-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"ea68e8e4-2e93-48b6-8896-bc2430063b0d","baby-apparel-material-led-repositioning","case-studies\u002Fbaby-apparel-material-led-repositioning-1790060651183.webp",null,true,8,614,"2026-09-22","2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","en","Competing with a supermarket five-pack on fabric, not price","ASP $14 → $29, volume up 47%","A baby basics brand was losing a price war it could never win against mass-market multipacks. It shifted the argument to the one thing a discount five-pack cannot claim.","Organic Baby Apparel SEO Case","How a material-led repositioning doubled a baby apparel brand's average selling price while growing unit volume 47% against mass-market multipacks.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","71574fae-761a-4d16-8928-e8ea9fd69d1a","baby-apparel-basics","baby-products\u002Fbaby-apparel-basics","Baby Apparel Basics",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"f5a24dc3-f6d3-4b4e-97ae-775bf28c24d2","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$77k \u002F month",{"label":44,"value":45},"Position","$14 five-pack against mass-market $9 five-packs",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"bf31b009-38a1-49f4-9e93-aa67716b9cb2","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$29","+107%","Average selling price","$14",{"after":66,"delta":67,"label":68,"before":69},"$235k","+205%","Monthly revenue","$77k",{"after":71,"delta":72,"label":73,"before":74},"8.1k \u002F mo","+47%","Units sold","5.5k \u002F mo",{"after":76,"delta":77,"label":78,"before":79},"23%","-18 pts","ACoS","41%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"d52797ed-93d8-41fe-9d40-52f212541762","challenge",3,{},{"title":52,"markdown":86},"Bodysuits and sleepsuits are the definition of a commodity: every parent needs a dozen, every retailer sells a multipack, and the search results are a wall of near-identical white cotton at descending prices. The brand had responded the only way that seems available — by pricing barely above the mass-market packs, which meant thin margins and a permanent disadvantage against companies with better freight economics.\n\nWhat the listings did not say was that the garments were made from certified organic long-staple cotton with a specific weave and dye standard, because the team assumed nobody reads fabric detail on a bodysuit. The parents who search “organic cotton newborn”, “GOTS certified baby” and “no dye sensitive skin” very much do — and they were finding brands with worse products and better copy.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"6bddac07-7d95-4ed0-b855-8f4843b5c7fb","approach",4,{},{"title":52,"markdown":93},"We stopped selling a cheaper multipack and started selling a better fabric.\n\n- **Material and certification terms indexed** across titles, bullets and backend — the specific vocabulary this shopper screens with.\n- **Fabric shown at macro scale** in the image stack, with the weave, the seam construction and the dye standard made visible.\n- **The washing argument** — how the garment holds up over fifty washes, which is the real cost comparison against a pack that greys in a month.\n- **Price repositioned upward in two steps**, with advertising moved off the generic head terms onto the material cluster where cost per click is far lower.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"57861b00-9c6d-4152-9b2d-e1ab548f190a","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fbaby-apparel-material-led-repositioning.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ACoS from 41% to 23% as the average selling price doubled.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"6884851a-7013-490d-8dcf-a6c7ac2b181b","results",9,{},{"title":52,"markdown":109},"Average selling price rose from $14 to **$29** while unit volume grew 47% — the combination that makes a repositioning real rather than a margin trick.\n\nRevenue grew 205%, and ACoS fell eighteen points because the material-led searches are contested by a handful of brands instead of by every supermarket in the country. The garments did not change. The brand simply stopped presenting a certified organic product as though it were a cheaper version of a supermarket five-pack.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"7ae2ca7f-e424-45f2-9c20-0691b2fff5d0","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Baby apparel brand","We were discounting a better product to sit next to worse ones. The parents who wanted what we actually make couldn't find us.","Managing Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"76d41449-ccf7-4bf7-bcb5-ffcf0a2d0b86","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"da252e37-e63e-4d24-b15a-a1805e717317","case_ref",12,{"ids":132},[133,134,135,136],"d4b81c0e-59e8-4926-bcfa-180bbc77736c","e85ee1f4-ccd3-449e-adeb-2ae67770a4c2","6290ec07-33c4-422d-98d0-ab95ea9d56c8","048c8bba-be3e-4d20-81fe-d45ce9015ee3",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"d35d6294-025a-40a6-8924-490fecd69470","baby-products",5,"2026-09-22T11:13:31.177478+00:00","Baby Products","Amazon Baby Products Case Studies","Real campaigns we ran for baby products brands on Amazon — what was broken, what we changed and what it moved.","Baby Products Case Studies","See how our Amazon agency grows Baby Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,186,198,209],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":145,"category_is_enabled":8},"baby-brand-age-stage-catalog-segmentation","case-studies\u002Fbaby-brand-age-stage-catalog-segmentation-1790060651183.webp",600,"Organizing a baby catalog the way parents count months","+68% sessions","A baby brand sold nineteen products to “parents”. Parents do not shop that way — they shop for a twelve-week-old or a crawling nine-month-old, and the catalog said nothing about either.","Baby Catalog Age Stage Segmentation","How mapping a baby brand's catalog to infant age and weight stages grew sessions 126% and lifted conversion without adding a single product.",[21,22],{"id":134,"slug":187,"cover_image":188,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":189,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":190,"headline_metric":191,"summary":192,"meta_title":193,"meta_description":194,"service_ids":195,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":145,"category_is_enabled":8},"baby-brand-registry-channel-growth","case-studies\u002Fbaby-brand-registry-channel-growth-1790060651183.webp",601,"Getting onto the registry, six weeks before the baby arrives","Registry-intent clicks 1.1k → 14.7k \u002F mo","A baby brand competed for the moment a parent needs a product. The bigger opportunity sits months earlier, when an expectant parent builds a list and someone else pays for it.","Baby Registry Channel Case Study","How optimizing for the baby registry moved a brand's demand six weeks upstream, growing registry-intent clicks from 1.1k to 14.7k a month in under a year.",[196,197],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593",{"id":135,"slug":199,"cover_image":200,"brand_name":7,"is_anonymized":8,"period_months":201,"is_enabled":8,"sort_order":202,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":203,"headline_metric":204,"summary":205,"meta_title":206,"meta_description":207,"service_ids":208,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":145,"category_is_enabled":8},"baby-brand-overnight-dayparting","case-studies\u002Fbaby-brand-overnight-dayparting-1790060651183.webp",6,602,"The 2am shopper: dayparting for parents who are awake anyway","ACoS 39% → 21%","Nearly a third of the brand's orders were placed between midnight and 5am, and its ad budget was reliably exhausted by early evening. Fixing the pacing was worth more than any bid change.","Night Time Amazon Dayparting Case","How overnight budget pacing captured the 2am parent and cut a baby brand's ACoS from 39% to 21% in six months without raising ad spend.",[22],{"id":136,"slug":210,"cover_image":211,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":212,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":213,"headline_metric":214,"summary":215,"meta_title":216,"meta_description":217,"service_ids":218,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":145,"category_is_enabled":8},"baby-brand-gift-buyer-audience","case-studies\u002Fbaby-brand-gift-buyer-audience-1790060651183.webp",603,"Writing for the grandmother, not the mother","Gift-flagged orders 6% → 29%","Half the category's volume is bought by people who will never use the product — grandparents, aunts, colleagues. Every word on the brand's listings was addressed to the parent.","Baby Gift Buyer Targeting Case","How a second set of listing copy written for gift buyers took a baby brand from 6% to 29% gift-flagged orders and raised average order value 42%.",[219,196],"119e81ea-2a44-44f5-bd31-a47741039864",1790082618808]