[{"data":1,"prerenderedAt":218},["ShallowReactive",2],{"case-study-automotive-oem-part-number-search-capture-en":3,"case-study-blocks-113aeb1d-5280-41c5-bc49-b003786cb66d-en":26,"reviews-all-113aeb1d-5280-41c5-bc49-b003786cb66d-any-en":136,"case-study-category-ancestors-automotive-en":137,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":138,"case-studies-by-ids-8f037d41-1397-4e05-928f-f19c5dbece52,dda3d709-71d4-425d-a7f4-9e1d2a5222c2,29756afc-cf1d-4668-b8ee-16730893d369,108d822d-c947-4470-99d7-15ed7b817641-en":162},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"113aeb1d-5280-41c5-bc49-b003786cb66d","automotive-oem-part-number-search-capture","case-studies\u002Fautomotive-oem-part-number-search-capture-1790060651183.webp",null,true,9,1701,"2026-09-22","2026-09-22T11:13:31.218193+00:00","2026-09-22T11:13:31.504874+00:00","en","The highest-intent search in automotive is a string of digits","+186% revenue from part-number searches","Half of this brand's serious shoppers arrive by typing an OEM or competitor part number into the search bar. The catalog was indexed for none of them.","OEM Part Number Search Case Study","How indexing an automotive catalog for OEM and interchange part numbers grew revenue from number searches 186% at a third of the category's cost per click.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","f5be6701-3759-4813-b14f-8e834510d0a1","automotive","Automotive",[27,52,78,85,92,102,108,119,125],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"60bf5219-3e68-46b9-959a-f890b6dd223c","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$266k \u002F month",{"label":43,"value":44},"Catalog","340 SKUs with published OEM cross-references",{"label":46,"value":47},"Engagement","Listing SEO + PPC",{"label":49,"value":50},"Timeframe","9 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"30e2eb6f-4bc3-4fc0-99d7-16c78cd39b7a","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"$60k \u002F mo","+186%","Revenue from part-number searches","$21k \u002F mo",{"after":65,"delta":66,"label":67,"before":68},"$401k","+51%","Monthly revenue","$266k",{"after":70,"delta":71,"label":72,"before":73},"$0.44","vs $1.36 blended","Cost per click on number terms","—",{"after":75,"delta":76,"label":77,"before":73},"22%","3x account average","Conversion on number searches",{"id":79,"case_study_id":4,"type":80,"position":81,"is_enabled":8,"config":82,"locale_code":14,"data":83},"acc3b87f-c4f2-4c24-8a61-29e7841c8a8b","challenge",3,{},{"title":51,"markdown":84},"A shopper who types a category phrase is browsing. A shopper who types a part number has already been under the car, already read the number off the old component, and is buying within minutes. That second search is the most valuable query in the category and it is also the cheapest, because most brands never think to compete for a string that is not a word.\n\nThis brand published its cross-reference data in a PDF on its own website and nowhere else. Its Amazon listings carried the brand's internal SKU and nothing more, so an interchange search returned three competitors and a marketplace reseller of the original part — never the brand that had spent two years engineering an equivalent.",{"id":86,"case_study_id":4,"type":87,"position":88,"is_enabled":8,"config":89,"locale_code":14,"data":90},"3a9bce78-8994-41fc-b1fa-c40b5b21d0ad","approach",4,{},{"title":51,"markdown":91},"We treated the cross-reference table as a keyword list, because that is what it is.\n\n- **Interchange data extracted and normalized** — OE numbers and their supersessions for all 340 SKUs, from the brand's own engineering references.\n- **Numbers placed where the parts catalog accepts them** — the OE and interchange attribute fields plus a cross-reference table in the copy, not stuffed into generic backend keywords, where another manufacturer's identifiers do not belong.\n- **Number formatting variants** covered — with dashes, without dashes, with and without the manufacturer prefix, since shoppers type all three.\n- **Exact-match campaigns on the numbers themselves**, which is where the bargain sits: almost nobody bids on them and the intent is close to absolute.",{"id":93,"case_study_id":4,"type":94,"position":95,"is_enabled":8,"config":96,"locale_code":14,"data":99},"a7bd9ba4-4cc9-4320-addd-9fe60a810bc4","media",8,{"images":97},[98],"case-studies\u002Fdashboards\u002Fautomotive-oem-part-number-search-capture.webp",{"title":100,"caption":101},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $120k to $180k a month while ACoS falls from 34% to 21% across the 9-month engagement.",{"id":103,"case_study_id":4,"type":104,"position":9,"is_enabled":8,"config":105,"locale_code":14,"data":106},"afa62276-964a-4d35-9d26-51f98d4184e5","results",{},{"title":51,"markdown":107},"Revenue attributable to part-number searches nearly tripled, from $21k to **$60k a month**, and total revenue grew 51%.\n\nThose searches convert at 22% — about three times the account average — at a cost per click of $0.44 against a blended $1.36, because the brand is bidding against almost nobody. The data required no research: it had existed in a PDF on the brand's own site since 2019.",{"id":109,"case_study_id":4,"type":110,"position":111,"is_enabled":8,"config":112,"locale_code":14,"data":113},"9046c710-59a7-4a39-86eb-08ecf454cc8f","quote",10,{},{"items":114,"title":51},[115],{"role":116,"text":117,"author":118},"Automotive parts brand","Our cross-reference table was a support document. It turned out to be the best keyword list we owned.","Founder",{"id":120,"case_study_id":4,"type":121,"position":122,"is_enabled":8,"config":123,"locale_code":14,"data":124},"6056c63b-1b62-434c-bd1a-f29327b61b76","service_ref",11,{},{"title":51},{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":135},"e9d950c6-b566-4c77-b8f1-36fe4e0fc470","case_ref",12,{"ids":130},[131,132,133,134],"8f037d41-1397-4e05-928f-f19c5dbece52","dda3d709-71d4-425d-a7f4-9e1d2a5222c2","29756afc-cf1d-4668-b8ee-16730893d369","108d822d-c947-4470-99d7-15ed7b817641",{"title":51},[],[],[139,151],{"id":21,"slug":140,"icon":141,"hero_image":142,"is_enabled":8,"sort_order":81,"last_modify":143,"created_at":144,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"meta_title":149,"meta_description":150},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":152,"icon":153,"hero_image":154,"is_enabled":8,"sort_order":30,"last_modify":143,"created_at":155,"updated_at":156,"locale_code":14,"name":157,"title":158,"subtitle":159,"meta_title":160,"meta_description":161},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[163,174,189,204],{"id":131,"slug":164,"cover_image":165,"brand_name":7,"is_anonymized":8,"period_months":122,"is_enabled":8,"sort_order":166,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":167,"headline_metric":168,"summary":169,"meta_title":170,"meta_description":171,"service_ids":172,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"automotive-brand-install-difficulty-tiers","case-studies\u002Fautomotive-brand-install-difficulty-tiers-1790060651183.webp",1700,"Selling to the shopper who is afraid of the installation, not the price","Conversion 4.6% → 7.2%","An automotive brand's catalog converted badly on products that were simple to fit and well on products that were hard. The listings never said which was which, so shoppers assumed the worst.","DIY Install Confidence Case Study","How install difficulty tiers and tools-needed content removed the fitting barrier for an automotive brand and lifted conversion 57% in eleven months.",[21,173],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":132,"slug":175,"cover_image":176,"brand_name":7,"is_anonymized":8,"period_months":177,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":185,"category_slug":186,"category_path":187,"category_name":188,"category_is_enabled":8},"interior-accessories-lease-return-protection","case-studies\u002Finterior-accessories-lease-return-protection-1790060651183.webp",7,1702,"Selling floor liners as insurance against an end-of-lease bill","Conversion 5.9% → 9.1%","A third of the brand's buyers did not own their car. They were leasing it, and the thing they were actually buying was protection from a wear-and-tear charge at hand-back.","Lease Return Protection Case Study","How reframing interior protection around end-of-lease wear charges gave an accessories brand a new buying motive and lifted conversion 54% in seven months.",[173,22],"d2629957-8217-4a7e-b1a8-6d7c682bd540","interior-accessories","automotive\u002Finterior-accessories","Interior Accessories",{"id":133,"slug":190,"cover_image":191,"brand_name":7,"is_anonymized":8,"period_months":95,"is_enabled":8,"sort_order":192,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":193,"headline_metric":194,"summary":195,"meta_title":196,"meta_description":197,"service_ids":198,"published_at":11,"category_id":200,"category_slug":201,"category_path":202,"category_name":203,"category_is_enabled":8},"exterior-accessories-returns-badge-removal","case-studies\u002Fexterior-accessories-returns-badge-removal-1790060651183.webp",1703,"Clearing the “frequently returned” badge from a hero listing","Badge cleared, sessions +15%","A warning label appeared under the brand's best-selling ASIN and sales fell by a third in three weeks. Removing it meant fixing the returns behind it, not appealing the label.","Frequently Returned Badge Case","How an exterior accessories brand diagnosed its return drivers, cleared Amazon's frequently-returned warning and recovered 71% of lost sessions.",[173,199],"a507b11d-88fb-4b74-98a2-0661de716593","fce49d94-a11f-4745-acfa-89999bd9f004","exterior-accessories","automotive\u002Fexterior-accessories","Exterior Accessories",{"id":134,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"replacement-parts-fitment-data-errors","case-studies\u002Freplacement-parts-fitment-data-errors-1790060651183.webp",1704,"The compatibility file was wrong, and it was costing more than it earned","Return rate 26% → 9%","The brand's fitment data had been padded over years to appear in more searches. It worked: the parts appeared for thousands of vehicles they did not fit.","Fitment Data Cleanup Case Study","How auditing and shrinking an inflated vehicle compatibility file cut a replacement parts brand's returns from 26% to 9% and raised net revenue 44%.",[21,199],"b5a68410-0a9a-4eb1-b925-84b762a29c70","replacement-parts","automotive\u002Freplacement-parts","Replacement Parts",1790082616773]