[{"data":1,"prerenderedAt":240},["ShallowReactive",2],{"case-study-automotive-brand-install-difficulty-tiers-en":3,"case-study-blocks-8f037d41-1397-4e05-928f-f19c5dbece52-en":26,"reviews-all-8f037d41-1397-4e05-928f-f19c5dbece52-any-en":159,"case-study-category-ancestors-automotive-en":160,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":161,"case-studies-by-ids-113aeb1d-5280-41c5-bc49-b003786cb66d,dda3d709-71d4-425d-a7f4-9e1d2a5222c2,29756afc-cf1d-4668-b8ee-16730893d369,108d822d-c947-4470-99d7-15ed7b817641-en":184},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"8f037d41-1397-4e05-928f-f19c5dbece52","automotive-brand-install-difficulty-tiers","case-studies\u002Fautomotive-brand-install-difficulty-tiers-1790060651183.webp",null,true,11,1700,"2026-09-22","2026-09-22T11:13:31.218193+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling to the shopper who is afraid of the installation, not the price","Conversion 4.6% → 7.2%","An automotive brand's catalog converted badly on products that were simple to fit and well on products that were hard. The listings never said which was which, so shoppers assumed the worst.","DIY Install Confidence Case Study","How install difficulty tiers and tools-needed content removed the fitting barrier for an automotive brand and lifted conversion 57% in eleven months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","f5be6701-3759-4813-b14f-8e834510d0a1","automotive","Automotive",[27,52,79,86,93,115,125,132,143,148],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"91eaae78-6905-4076-a36c-6cd7ce5337ce","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue at start","$412k \u002F month",{"label":43,"value":44},"Catalog","180 SKUs, 60% owner-installable",{"label":46,"value":47},"Engagement","Creative & content + listing SEO",{"label":49,"value":50},"Timeframe","11 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"558d41da-ce89-4918-9773-489683072553","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"7.2%","+57%","Conversion rate","4.6%",{"after":65,"delta":66,"label":67,"before":68},"$688k","+67%","Monthly revenue","$412k",{"after":70,"delta":71,"label":72,"before":73},"6%","-5 pts","Return rate","11%",{"after":75,"delta":76,"label":77,"before":78},"2","-67%","Pre-purchase questions per 1,000 sessions","6",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"ae5e35fb-d818-4033-a8ae-cf471c5f477e","challenge",3,{},{"title":51,"markdown":85},"Read the brand's reviews and one sentence appears over and over: “Easier than I expected.” Read the pre-purchase questions and the same fear appears in a hundred forms: do I need a lift, do I need to drill, will I have to pay a shop.\n\nThat gap was costing the account a large share of its traffic. The shopper cannot see the back of the part in the photograph, so they price in a worst case — a two-hour job and a $180 labor bill — and abandon. Perversely, the products that lost the most sales were the easiest ones: a ten-minute clip-in accessory and a job that genuinely requires a workshop looked identical on the page, so both were judged as if they required the workshop.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"3b6f6a03-49e2-4f0f-8ed0-67fcb375e358","approach",4,{},{"title":51,"markdown":92},"We made the installation as visible as the price.\n\n- **A three-tier difficulty system** applied to all 180 SKUs — clip-in, basic hand tools, workshop recommended — assessed honestly rather than optimistically.\n- **A tools-needed frame** in every image stack, showing the exact tools laid out, so the shopper checks their own drawer instead of guessing.\n- **Real install time from real fitters** — each product timed by two people who had never fitted it before, and the slower number published.\n- **Difficulty language in the copy and search terms**, since “no drilling required” and “tool-free” are searched in volume and the brand ranked for neither.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"d2527004-a87a-4384-87c8-b0dc5d59db72","process_steps",5,{},{"steps":99,"title":51},[100,103,106,109,112],{"text":101,"title":102},"Four years of questions, reviews and returns coded; installation anxiety appeared in 41% of pre-purchase questions.","Objection mining",{"text":104,"title":105},"Every SKU fitted by two non-specialists and assigned a tier from the slower attempt, not the engineer's estimate.","Honest tiering",{"text":107,"title":108},"A tools frame and a time frame added to all listings in the two easier tiers first, where the upside was largest.","Image stack rebuild",{"text":110,"title":111},"Tool-free and no-drill terms worked into titles and backend for the products that legitimately qualify.","Copy and keywords",{"text":113,"title":114},"Workshop-tier products labeled as such and tracked separately — conversion fell slightly, returns fell further, and the trade was kept.","Honesty test",{"id":116,"case_study_id":4,"type":117,"position":118,"is_enabled":8,"config":119,"locale_code":14,"data":122},"0bd9fb30-1c56-4d7a-a2b8-bc048206ad52","media",8,{"images":120},[121],"case-studies\u002Fdashboards\u002Fautomotive-brand-install-difficulty-tiers.webp",{"title":123,"caption":124},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $185k to $310k a month while ACoS falls from 35% to 22% across the 11-month engagement.",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"48bbe25d-3ddb-407c-ace0-bceb9bdd5c63","results",9,{},{"title":51,"markdown":131},"Conversion rose from 4.6% to **7.2%** and revenue grew 67% from a catalog that is exactly the one the brand started with.\n\nThe unexpected gain was on the hard products: labeling them “workshop recommended” reduced their conversion by about a tenth but cut their returns by more than half, so their contribution rose. Pre-purchase questions dropped by two thirds, which is the clearest evidence that the page now answers the thing shoppers were actually worried about.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"d7779c87-fec7-4d70-860d-4193624e9670","quote",10,{},{"items":138,"title":51},[139],{"role":140,"text":141,"author":142},"Automotive parts brand","Half our shoppers were quietly deciding they would need a mechanic. Meanwhile the meetings were about price positioning.","Head of E-commerce",{"id":144,"case_study_id":4,"type":145,"position":9,"is_enabled":8,"config":146,"locale_code":14,"data":147},"1f9026b7-2ee6-459e-9017-8a250b334e9c","service_ref",{},{"title":51},{"id":149,"case_study_id":4,"type":150,"position":151,"is_enabled":8,"config":152,"locale_code":14,"data":158},"39b55567-f13b-44b4-b47c-c8cbf17bbe9f","case_ref",12,{"ids":153},[154,155,156,157],"113aeb1d-5280-41c5-bc49-b003786cb66d","dda3d709-71d4-425d-a7f4-9e1d2a5222c2","29756afc-cf1d-4668-b8ee-16730893d369","108d822d-c947-4470-99d7-15ed7b817641",{"title":51},[],[],[162,174],{"id":21,"slug":163,"icon":164,"hero_image":165,"is_enabled":8,"sort_order":82,"last_modify":166,"created_at":167,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":89,"last_modify":166,"created_at":178,"updated_at":168,"locale_code":14,"name":179,"title":180,"subtitle":181,"meta_title":182,"meta_description":183},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[185,196,211,226],{"id":154,"slug":186,"cover_image":187,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":188,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":189,"headline_metric":190,"summary":191,"meta_title":192,"meta_description":193,"service_ids":194,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"automotive-oem-part-number-search-capture","case-studies\u002Fautomotive-oem-part-number-search-capture-1790060651183.webp",1701,"The highest-intent search in automotive is a string of digits","+186% revenue from part-number searches","Half of this brand's serious shoppers arrive by typing an OEM or competitor part number into the search bar. The catalog was indexed for none of them.","OEM Part Number Search Case Study","How indexing an automotive catalog for OEM and interchange part numbers grew revenue from number searches 186% at a third of the category's cost per click.",[21,195],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":155,"slug":197,"cover_image":198,"brand_name":7,"is_anonymized":8,"period_months":199,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":207,"category_slug":208,"category_path":209,"category_name":210,"category_is_enabled":8},"interior-accessories-lease-return-protection","case-studies\u002Finterior-accessories-lease-return-protection-1790060651183.webp",7,1702,"Selling floor liners as insurance against an end-of-lease bill","Conversion 5.9% → 9.1%","A third of the brand's buyers did not own their car. They were leasing it, and the thing they were actually buying was protection from a wear-and-tear charge at hand-back.","Lease Return Protection Case Study","How reframing interior protection around end-of-lease wear charges gave an accessories brand a new buying motive and lifted conversion 54% in seven months.",[22,195],"d2629957-8217-4a7e-b1a8-6d7c682bd540","interior-accessories","automotive\u002Finterior-accessories","Interior Accessories",{"id":156,"slug":212,"cover_image":213,"brand_name":7,"is_anonymized":8,"period_months":118,"is_enabled":8,"sort_order":214,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":215,"headline_metric":216,"summary":217,"meta_title":218,"meta_description":219,"service_ids":220,"published_at":11,"category_id":222,"category_slug":223,"category_path":224,"category_name":225,"category_is_enabled":8},"exterior-accessories-returns-badge-removal","case-studies\u002Fexterior-accessories-returns-badge-removal-1790060651183.webp",1703,"Clearing the “frequently returned” badge from a hero listing","Badge cleared, sessions +15%","A warning label appeared under the brand's best-selling ASIN and sales fell by a third in three weeks. Removing it meant fixing the returns behind it, not appealing the label.","Frequently Returned Badge Case","How an exterior accessories brand diagnosed its return drivers, cleared Amazon's frequently-returned warning and recovered 71% of lost sessions.",[22,221],"a507b11d-88fb-4b74-98a2-0661de716593","fce49d94-a11f-4745-acfa-89999bd9f004","exterior-accessories","automotive\u002Fexterior-accessories","Exterior Accessories",{"id":157,"slug":227,"cover_image":228,"brand_name":7,"is_anonymized":8,"period_months":151,"is_enabled":8,"sort_order":229,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":230,"headline_metric":231,"summary":232,"meta_title":233,"meta_description":234,"service_ids":235,"published_at":11,"category_id":236,"category_slug":237,"category_path":238,"category_name":239,"category_is_enabled":8},"replacement-parts-fitment-data-errors","case-studies\u002Freplacement-parts-fitment-data-errors-1790060651183.webp",1704,"The compatibility file was wrong, and it was costing more than it earned","Return rate 26% → 9%","The brand's fitment data had been padded over years to appear in more searches. It worked: the parts appeared for thousands of vehicles they did not fit.","Fitment Data Cleanup Case Study","How auditing and shrinking an inflated vehicle compatibility file cut a replacement parts brand's returns from 26% to 9% and raised net revenue 44%.",[21,221],"b5a68410-0a9a-4eb1-b925-84b762a29c70","replacement-parts","automotive\u002Freplacement-parts","Replacement Parts",1790082616839]