[{"data":1,"prerenderedAt":237},["ShallowReactive",2],{"case-study-auto-tools-versus-free-loaner-programs-en":3,"case-study-blocks-e60e83e5-9ba0-4210-91c4-d0ddaba14ef4-en":27,"reviews-all-e60e83e5-9ba0-4210-91c4-d0ddaba14ef4-any-en":139,"case-study-category-ancestors-automotive\u002Ftools-and-equipment-en":140,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-535f70ff-175c-40c5-9444-53f90f08fa84,67d215af-53e8-46ff-9527-5692cc360bbb,a469955f-f7a1-43bd-bdd6-19caeeea3711,d1282067-50f1-4571-9f67-1d3ebf0db2dd-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"e60e83e5-9ba0-4210-91c4-d0ddaba14ef4","auto-tools-versus-free-loaner-programs","case-studies\u002Fauto-tools-versus-free-loaner-programs-1790060651183.webp",null,true,6,1705,"2026-09-22","2026-09-22T11:13:31.218193+00:00","2026-09-22T11:13:31.504874+00:00","en","Competing against a tool the shopper can borrow for nothing","Conversion 2.8% → 6.1%","Every major parts chain lends exactly these tools for free against a refundable deposit. The brand's listings argued build quality with rival sellers the shopper had never been choosing between.","Auto Tool vs Free Loaner Case","How a specialty tool brand built its listings around the loaner-counter alternative shoppers were comparing it to and more than doubled conversion.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","4b49f318-5e72-43f3-a8ce-c48a64ac93d2","tools-and-equipment","automotive\u002Ftools-and-equipment","Tools & Equipment",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"0aabad0a-734e-444c-b21f-285de3d61094","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$71k \u002F month",{"label":44,"value":45},"Products","Specialty job-specific tools, $40–$190",{"label":47,"value":48},"Engagement","Creative & content + PPC",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"3343d4f2-fe6d-40cf-ba5a-188fef91cc56","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"6.1%","+118%","Conversion rate","2.8%",{"after":66,"delta":67,"label":68,"before":69},"$159k","+124%","Monthly revenue","$71k",{"after":71,"delta":72,"label":73,"before":74},"27%","-24 pts","ACoS","51%",{"after":76,"delta":77,"label":78,"before":79},"24%","+17 pts","Multi-tool orders","7%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"e7078a3e-328e-46e0-a36e-10da0db7c710","challenge",3,{},{"title":52,"markdown":86},"A specialty automotive tool is bought for one job. In the United States the major parts chains lend exactly these tools for free against a deposit, which means the brand's listings were not losing to cheaper listings — they were losing to a shopper deciding they did not need to own one at all.\n\nNothing in the account addressed this. The copy compared the tool to other tools on build quality and warranty, an argument aimed at a competitor the shopper was not considering. Advertising made the problem more expensive: clicks were bought from people who then drove to a counter and borrowed the alternative, and the 51% ACoS was the price of that unacknowledged comparison.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"b5ce677b-55b7-4cfc-8119-b0b96702bd7f","approach",4,{},{"title":52,"markdown":93},"We wrote the listing to answer the question the shopper was actually asking.\n\n- **The buy-versus-borrow comparison made explicit** — the deposit, the two trips, the wait when the tool is out and the condition a much-used loaner arrives in, written generically, because a listing cannot describe another retailer's offer.\n- **Repeat-use framing** — each tool's copy names the other jobs it does, which is what converts a one-job rental into a purchase.\n- **Quality shown where it decides the job** — close imagery of the contact surfaces that round off fasteners when a worn loaner is used.\n- **Search terms aimed at the decision moment**, capturing the phrasing people use when weighing whether to buy or borrow a job-specific tool.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"779ecbfb-1281-4b34-a7c7-c02599d788e5","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fauto-tools-versus-free-loaner-programs.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $32k to $72k a month while ACoS falls from 51% to 27% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"11494233-5ab4-4eb4-808e-dc70965007ac","results",9,{},{"title":52,"markdown":110},"Conversion more than doubled, from 2.8% to **6.1%**, and revenue grew 124% to $159k a month.\n\nACoS fell twenty-four points because the same paid traffic now converts rather than leaving to borrow. The most telling number is the rise in multi-tool orders from 7% to 24%: once the copy establishes that owning the tool is reasonable, the objection that governed the whole category stops applying to the second purchase.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"126b76d1-1cf8-4468-936b-e206417bd070","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Automotive tools brand","Our biggest competitor had no listing, no ads and no price. It was a counter at the end of the road.","Sales Director",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"3c9a0038-cff1-4d6d-ae8d-7af73d52d025","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"990550ab-a1cb-4fd9-b7ca-462cd2aaab43","case_ref",12,{"ids":133},[134,135,136,137],"535f70ff-175c-40c5-9444-53f90f08fa84","67d215af-53e8-46ff-9527-5692cc360bbb","a469955f-f7a1-43bd-bdd6-19caeeea3711","d1282067-50f1-4571-9f67-1d3ebf0db2dd",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":148,"meta_description":150,"case_count":125},"f5be6701-3759-4813-b14f-8e834510d0a1","automotive",107,false,"2026-09-22T11:13:31.187156+00:00","Automotive","Amazon Automotive Case Studies","Real campaigns we ran for automotive brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Automotive brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,192,208,222],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"oils-fluids-hazmat-fulfillment-rebuild","case-studies\u002Foils-fluids-hazmat-fulfillment-rebuild-1790060651183.webp",13,1706,"A catalog that could not ship: rebuilding around dangerous-goods rules","Sellable SKUs 22 → 74","Two thirds of the brand's products were stuck in dangerous-goods review, restricted from fast fulfillment or simply not stocked. The advertising was fine; the plumbing was not.","Hazmat Fulfillment Amazon Case","How resolving dangerous-goods classification and fulfillment routing took an oils and fluids brand from 22 to 74 sellable SKUs and tripled revenue.",[187],"a507b11d-88fb-4b74-98a2-0661de716593","40b4ac55-f804-4a9b-95de-1b9314304047","oils-and-fluids","automotive\u002Foils-and-fluids","Oils & Fluids",{"id":135,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":204,"category_slug":205,"category_path":206,"category_name":207,"category_is_enabled":8},"powersports-application-specific-listings","case-studies\u002Fpowersports-application-specific-listings-1790060651183.webp",14,1707,"Splitting one universal listing into the machines people actually ride","+59% sessions","One product served motorcycles, ATVs, UTVs and snowmobiles, and was listed once, for all of them. It ranked properly for none of them.","Powersports Listing Split Case","How separating a universal powersports product into application-specific listings grew sessions 120% and revenue 141% over fourteen months.",[203,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","5378400f-6c9c-4524-955b-f388af7b81e9","motorcycle-and-powersports","automotive\u002Fmotorcycle-and-powersports","Motorcycle & Powersports",{"id":136,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"rv-accessories-purchase-to-use-lag","case-studies\u002Frv-accessories-purchase-to-use-lag-1790060651183.webp",1708,"When reviews arrive four months after the sale","Rating 3.8 → 4.2","RV owners buy in spring and fit in summer, so the brand was reading feedback about a product version it had already replaced — and the customer's problem surfaced long after anyone could help.","RV Delayed Review Case Study","How closing the four-month gap between purchase and installation lifted an RV accessories brand's rating from 3.8 to 4.5 and cut returns by half.",[21,187],"3b2c6a41-2189-4a70-b692-cb79b42a05f4","rv-parts-and-accessories","automotive\u002Frv-parts-and-accessories","RV Parts & Accessories",{"id":137,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":225,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":233,"category_slug":234,"category_path":235,"category_name":236,"category_is_enabled":8},"tires-wheels-date-code-inventory-age","case-studies\u002Ftires-wheels-date-code-inventory-age-1790060651183.webp",5,1709,"The four digits on the sidewall that were wrecking the reviews","One-star reviews -78%","Buyers were checking the manufacture date stamped on arriving tires and reviewing the number, not the product. Inventory that moved slowly was aging into a rating problem.","Tire Date Code Rating Case Study","How inventory rotation and date-code transparency cut a tire brand's one-star reviews by 78% and lifted conversion 44% in five months.",[203,187],"cbdf8dc2-bb46-4302-baae-3b9abcc4b03f","tires-and-wheels","automotive\u002Ftires-and-wheels","Tires & Wheels",1790082617179]