[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-audio-brand-model-nickname-indexing-en":3,"case-study-blocks-ba2fbf90-5ab7-4f71-96e7-b5010ce08b94-en":27,"reviews-all-ba2fbf90-5ab7-4f71-96e7-b5010ce08b94-any-en":139,"case-study-category-ancestors-electronics\u002Fportable-and-home-audio-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-02ae7b23-45ec-4d1d-a092-1f0753a748ab,6cf7d7aa-6680-48dd-b20b-3bf78365e40b,0248c5de-dda7-402c-9974-01b4a5e5c868,46bf80b5-21d0-4b52-8502-428e7ffae2e3-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"ba2fbf90-5ab7-4f71-96e7-b5010ce08b94","audio-brand-model-nickname-indexing","case-studies\u002Faudio-brand-model-nickname-indexing-1790060651183.webp",null,true,7,1103,"2026-09-22","2026-09-22T11:13:31.283186+00:00","2026-09-22T11:13:31.504874+00:00","en","Shoppers were searching a name that wasn't on the box","+56% sessions","Reviewers and forums had given the brand's flagship speaker a shorthand name. Thousands of people searched it every month and landed on competitors, because the listing contained the official model code instead.","Model Nickname Search Capture","How indexing for the shorthand name reviewers gave a speaker grew an audio brand's sessions 186% and cut its cost per click by a third.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","905f13e3-9d4f-44f9-accd-cd9fd39aeaef","portable-and-home-audio","electronics\u002Fportable-and-home-audio","Portable & Home Audio",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"ff856d11-84e7-4666-a88b-c8d62eca0ead","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$193k \u002F month",{"label":44,"value":45},"Catalog","4 speakers with alphanumeric model codes",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"f1fd349e-7d9d-4edf-a330-b719266936ab","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"111k \u002F mo","+56%","Sessions","71k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$347k","+80%","Monthly revenue","$193k",{"after":71,"delta":72,"label":73,"before":74},"$1.08","-34%","Cost per click, blended","$1.64",{"after":76,"delta":77,"label":78,"before":79},"1,850","+330%","Ranking keywords","430",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"4194fb32-1e2c-4f70-9383-b5c79930cfa1","challenge",3,{},{"title":52,"markdown":86},"On the box the flagship is a four-character model code and a suffix. The audio press, the forum threads and eventually the buyers all call it something shorter and more descriptive — a nickname that started in one widely-read review and spread because it is easier to type than an alphanumeric code.\n\nThat nickname was carrying real search volume, and the listing did not contain it anywhere: not the title, not the bullets, not the backend terms. The searches resolved to whatever Amazon considered relevant, which was three competing speakers. The brand was generating demand through press coverage and handing every bit of it to the category. Worse, its own advertising could not capture the term either, because nobody had thought to build a campaign around a word the brand does not officially use.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"2276c7b7-e52d-48fd-9f74-35943cb6d777","approach",4,{},{"title":52,"markdown":93},"We indexed the product under the name people actually use.\n\n- **Vocabulary audit of the press and forum coverage** — the nicknames, abbreviations and misspellings attached to each model, sized by search volume.\n- **Nickname woven into title and bullets** naturally, alongside the official model code rather than replacing it.\n- **Backend search terms carrying the variants** the copy cannot carry gracefully, including the common misspellings.\n- **Exact-match campaigns on every nickname variant**, which cost a fraction of the category head terms because no competitor is bidding on them.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"98f95587-774b-48f6-8fc0-159930a3ab10","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Faudio-brand-model-nickname-indexing.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $87k to $156k a month while ACoS falls from 33% to 21% across the 7-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"6e6dbb4f-d03d-4684-9f57-81936cdf46f0","results",9,{},{"title":52,"markdown":110},"Sessions grew by half and revenue by 80%, on a catalog of four unchanged products.\n\nThe cheap part is where the demand came from: it already existed and the brand had already paid for it in review seeding and PR. It was simply arriving at a search box that could not match it to the right listing. Blended cost per click fell 34%, because a nickname nobody else bids on is the least contested traffic in the category.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"3f8692f5-a5de-4b5b-95d9-9bc3d652f688","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Audio brand","Our own customers had renamed the product and we were the last to notice. We were bidding on generic terms while our actual name went to competitors.","Head of Digital",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"6d792925-2535-4865-a601-90d9587bcc80","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"5b2f1a09-0494-4e90-b5b7-f56c29c8b9ff","case_ref",12,{"ids":133},[134,135,136,137],"02ae7b23-45ec-4d1d-a092-1f0753a748ab","6cf7d7aa-6680-48dd-b20b-3bf78365e40b","0248c5de-dda7-402c-9974-01b4a5e5c868","46bf80b5-21d0-4b52-8502-428e7ffae2e3",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":148,"meta_description":150,"case_count":131},"02c5396b-c7f0-46ac-a2a2-eec7b0d73466","electronics",101,false,"2026-09-22T11:13:31.187156+00:00","Electronics","Amazon Electronics Case Studies","Real campaigns we ran for electronics brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Electronics brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,191,207,221],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"camera-brand-buyer-level-mismatch","case-studies\u002Fcamera-brand-buyer-level-mismatch-1790060651183.webp",1104,"Written for professionals, bought by beginners","Conversion 4.2% → 7.8%","A camera accessory brand wrote its listings for the working photographers it sells to at trade shows. On Amazon, four out of five buyers were first-timers who could not decode a word of it.","Buyer Expertise Mismatch Case Study","How rewriting camera accessory listings for beginners instead of professionals lifted conversion from 4.2% to 7.8% and cut returns in nine months.",[21,186],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","f595e2ae-8325-488e-91c8-5dc4dc0b332b","camera-and-photo","electronics\u002Fcamera-and-photo","Camera & Photo",{"id":135,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":194,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"tv-brand-post-event-return-wave","case-studies\u002Ftv-brand-post-event-return-wave-1790060651183.webp",5,1105,"The return wave that arrived ten days after the big game","Post-event returns 21% → 8%","A projector brand's best sales week every year was followed by its worst return week. The customers were not dissatisfied — they had bought the product for a single evening.","Post-Event Return Wave Case Study","How changing promo timing and buyer qualification cut a projector brand's post-event return rate from 21% to 8% across a five-month season.",[202,22],"a507b11d-88fb-4b74-98a2-0661de716593","991c7ec5-a993-44cf-a9e5-b18cf4750682","tv-and-video","electronics\u002Ftv-and-video","TV & Video",{"id":136,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"smart-home-brand-network-setup-failures","case-studies\u002Fsmart-home-brand-network-setup-failures-1790060651183.webp",1106,"The product worked. The router didn't.","Setup-failure reviews down 82%","A smart home brand's worst reviews came from people who never got the device online. The device was fine — it needed a 2.4GHz network, and a third of buyers did not know what that meant.","Smart Home Setup Failure Case","How addressing Wi-Fi band setup failures before purchase cut a smart home brand's setup-related one-star reviews 82% and lifted revenue 74%.",[186,202],"0c6006bb-f57a-4544-8be9-72c470e147e4","smart-home","electronics\u002Fsmart-home","Smart Home",{"id":137,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"car-electronics-brand-copycat-listing-defense","case-studies\u002Fcar-electronics-brand-copycat-listing-defense-1790060651183.webp",1107,"Nine listings selling a different product with our photographs","Organic share of category +7 pts","Copycat sellers had built their own ASINs around the brand's imagery and copy, ranking on the searches the brand had earned. Clearing them recovered traffic the brand had been generating for competitors.","Copycat Listing Defense Case Study","How systematic IP enforcement against copycat ASINs recovered a car electronics brand's organic share and grew revenue 92% in twelve months.",[21,202],"ed341604-03e6-4036-98ed-177d79efc8a3","car-electronics","electronics\u002Fcar-electronics","Car Electronics",1790082624565]