[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-art-supplies-color-name-search-en":3,"case-study-blocks-5a837448-a42f-47ba-87f4-89faec56d7f6-en":27,"reviews-all-5a837448-a42f-47ba-87f4-89faec56d7f6-any-en":138,"case-study-category-ancestors-arts-crafts-and-sewing\u002Fpainting-drawing-and-art-supplies-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-0dc2d266-5e1b-4a8c-9227-a99a1096eb03,eca0fb75-1fa3-4b59-9411-d56e54b7b64c,a8b4cc12-8b63-4ce5-959a-655618ded434,a0801c45-71d1-4bc0-a033-b6d967e38956-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"5a837448-a42f-47ba-87f4-89faec56d7f6","art-supplies-color-name-search","case-studies\u002Fart-supplies-color-name-search-1790060651183.webp",null,true,8,1902,"2026-09-22","2026-09-22T11:13:31.207774+00:00","2026-09-22T11:13:31.504874+00:00","en","Ranking for the color, not the paint","+85% sessions","Artists search for pigments by name — phthalo blue, quinacridone magenta, payne's grey — and the brand's listings were indexed under the word 'paint'. The color names lived as variation labels the child titles never repeated.","Paint Color Name SEO Case Study","How indexing individual pigment names instead of generic paint terms grew an art supplies brand's sessions 268% in eight months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","df79725a-05e8-469c-8873-03e6a6aaafc9","painting-drawing-and-art-supplies","arts-crafts-and-sewing\u002Fpainting-drawing-and-art-supplies","Painting, Drawing & Art Supplies",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"94d22fbb-17e4-4430-a3bb-ca798d2a3819","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$83k \u002F month",{"label":44,"value":45},"Catalog","6 parent listings, 148 color variations",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"f7b763c1-644c-452f-8415-2b482ac47163","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"76k \u002F mo","+85%","Sessions","41k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$178k","+114%","Monthly revenue","$83k",{"after":71,"delta":72,"label":73,"before":74},"217","+2,311%","Color-name terms in the top 10","9",{"after":76,"delta":77,"label":78,"before":79},"$0.71","-51%","Cost per click, blended","$1.44",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"1e17ab0a-b44e-46ee-876b-8b5d5b89986e","challenge",3,{},{"title":52,"markdown":86},"An artist replacing a tube does not search for “acrylic paint”. They search for the pigment: the specific blue, the specific magenta, often with the pigment index number. That is a huge, precise, cheap body of demand, and every term in it converts like a restock because it essentially is one.\n\nThe brand's 148 colors lived as variations under six parent listings, and only the parent titles carried any indexed text. The child listings inherited the parent's wording, so the pigment name existed only as a variation label — indexed nowhere a shopper's search could reach it. So the brand competed exclusively on the generic head terms — the most expensive, least specific words in the category — against manufacturers thirty times its size.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"4f1f8fbe-bcf1-4c38-953d-48e9164759fb","approach",4,{},{"title":52,"markdown":93},"We made each color a findable product rather than a menu option.\n\n- **Color-level indexing** — every pigment name, common synonym and pigment index code mapped and placed in titles, bullets and backend terms.\n- **Variation titles rewritten** so each child carries its own color language rather than inheriting the parent's generic one.\n- **Painter vocabulary, not marketing vocabulary** — the names artists actually use, including the historical ones the brand had modernised away.\n- **Exact-match campaigns per color family**, where competition is thin and cost per click is a fraction of the head term.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"add296bc-f696-40e4-9228-432eeb93b8e9","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fart-supplies-color-name-search.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $37k to $80k a month while ACoS falls from 36% to 22% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"42bbbfea-cc45-4653-9c00-20ae510de224","results",9,{},{"title":52,"markdown":109},"Sessions grew from 41k to **76k a month** and revenue more than doubled.\n\nThe brand now holds top-ten positions on 217 color-name terms, against nine before. Blended cost per click halved, because this traffic is specific enough that almost nobody bids against it — and it converts far better than the head term, since somebody searching for one named pigment has already decided everything except where to buy it.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"0bedc05c-33cd-472b-8a5d-7e1e0a8e796d","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Art materials brand","Our color names were variation labels for four years and never made it into a single title. They were the only words our customers were actually typing.","Head of E-commerce",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"b4720da5-8d78-4f44-972c-ace7655de508","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"240301e4-8573-4a7f-938f-06b85c288f91","case_ref",12,{"ids":132},[133,134,135,136],"0dc2d266-5e1b-4a8c-9227-a99a1096eb03","eca0fb75-1fa3-4b59-9411-d56e54b7b64c","a8b4cc12-8b63-4ce5-959a-655618ded434","a0801c45-71d1-4bc0-a033-b6d967e38956",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":130},"c728b683-3d3e-487e-b84b-b2133e09b418","arts-crafts-and-sewing",109,false,"2026-09-22T11:13:31.187156+00:00","Arts, Crafts & Sewing","Amazon Arts, Crafts & Sewing Case Studies","Real campaigns we ran for arts, crafts & sewing brands on Amazon — what was broken, what we changed and what it moved.","Arts, Crafts & Sewing Case Studies","See how our Amazon agency grows Arts, Crafts & Sewing brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,193,207,221],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":189,"category_slug":190,"category_path":191,"category_name":192,"category_is_enabled":8},"sewing-brand-yardage-guidance","case-studies\u002Fsewing-brand-yardage-guidance-1790060651183.webp",7,1903,"The customer who orders too little fabric twice","Second-order rate 31% → 6%","A third of a sewing brand's support tickets were people who had run out mid-project. Telling shoppers how much they needed, before they bought, changed the order size and the reviews at once.","Fabric Yardage Guidance Case Study","How per-project yardage guidance cut a sewing brand's shortfall reorders from 31% to 6%, lifted average order value and rescued its rating.",[187,188],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","54e15914-6255-4b0a-a6e4-0c8f787f989e","sewing","arts-crafts-and-sewing\u002Fsewing","Sewing",{"id":134,"slug":194,"cover_image":195,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"knitting-yarn-dye-lot-replenishment","case-studies\u002Fknitting-yarn-dye-lot-replenishment-1790060651183.webp",1904,"Solving the dye-lot problem knitters worry about before they buy","Skeins per order 3.1 → 7.4","Knitters buy the whole sweater's worth of yarn at once or they do not buy at all, because two dye lots will not match. The listing said nothing about lots, so the cautious ones bought one skein to check.","Yarn Dye Lot Replenishment Case","How stated dye-lot handling and project-sized quantities took a yarn brand from 3.1 to 7.4 skeins per order in nine months.",[21,188],"480396d4-46cc-4ca8-b428-b49520cb59cb","knitting-and-crochet","arts-crafts-and-sewing\u002Fknitting-and-crochet","Knitting & Crochet",{"id":135,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"craft-supplies-tutorial-demand-engine","case-studies\u002Fcraft-supplies-tutorial-demand-engine-1790060651183.webp",1905,"Teaching the project that the materials are for","Project-term revenue $12k → $251k \u002F mo","Nobody wakes up wanting adhesive vinyl. They want the thing it makes. A craft supplies brand was competing on the material term and ignoring the far bigger search around the project itself.","Tutorial-Led Craft Demand Study","How project-led content and how-to keyword targeting grew a craft supplies brand 193% by capturing demand before the material was chosen.",[187,22],"b16304ea-36c4-4f42-a89b-37ca7f35efce","craft-supplies","arts-crafts-and-sewing\u002Fcraft-supplies","Craft Supplies",{"id":136,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":224,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"jewelry-making-project-completeness","case-studies\u002Fjewelry-making-project-completeness-1790060651183.webp",6,1906,"Nobody finishes a necklace with one component","Catalog coverage per order 1.4 → 3.6 SKUs","A jewelry findings brand sold clasps, cord, crimps and wire as unrelated listings. The customer needed all four to finish one piece, and was buying three of them from somebody else.","Jewelry Making Project Kit Case","How making a findings catalog discoverable as a project rather than as parts grew a jewelry supplies brand 96% in six months.",[21,22],"c189cb1b-eef5-4211-aebb-9bcb39a88762","jewelry-making","arts-crafts-and-sewing\u002Fjewelry-making","Jewelry Making",1790082616103]