[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-aquarium-brand-system-not-product-education-en":3,"case-study-blocks-75dae51c-c2c8-4357-8b43-7abe9b3e9f94-en":27,"reviews-all-75dae51c-c2c8-4357-8b43-7abe9b3e9f94-any-en":141,"case-study-category-ancestors-pet-supplies\u002Ffish-and-aquatic-pets-en":142,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":152,"case-studies-by-ids-b474b964-058b-4db5-b0c6-a183f29e8aa4,4c2bc92c-ec2b-4f54-abed-c0aa44396506,f95c62ea-7697-4bfa-a64e-5799a759b8a0,8557d227-aa19-45f7-b26e-9b3899d352b4-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"75dae51c-c2c8-4357-8b43-7abe9b3e9f94","aquarium-brand-system-not-product-education","case-studies\u002Faquarium-brand-system-not-product-education-1790060651183.webp",null,true,10,506,"2026-09-22","2026-09-22T11:13:31.338542+00:00","2026-09-22T11:13:31.504874+00:00","en","Nobody needs a filter — they need a tank that works","Items per order 1.2 → 3.4","An aquatics brand sold filters, heaters, test kits and treatments as separate products to beginners who did not yet know they needed all four. Teaching the system sold the system.","Aquarium Brand System Selling Case","How educational content that framed the aquarium as a system took an aquatics brand from 1.2 to 3.4 items per order and grew revenue 108%.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","852250e8-ff44-4881-b896-b4edf91f2fba","fish-and-aquatic-pets","pet-supplies\u002Ffish-and-aquatic-pets","Fish & Aquatic Pets",[28,56,83,90,97,107,114,124,130],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"91006cb9-e4a1-4df0-a59e-2ca65e3a5dda","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$104k \u002F month",{"label":44,"value":45},"Catalog","31 SKUs sold as standalone products",{"label":47,"value":48},"Buyer","Predominantly first-time aquarium owners",{"label":50,"value":51},"Engagement","Listing SEO + creative",{"label":53,"value":54},"Timeframe","10 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"f2fce396-94cc-4683-82ef-29b1f16740a2","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"3.4","+183%","Items per order","1.2",{"after":69,"delta":70,"label":71,"before":72},"$216k","+108%","Monthly revenue","$104k",{"after":74,"delta":75,"label":76,"before":77},"4.4","+0.5","Rating, water treatment line","3.9",{"after":79,"delta":80,"label":81,"before":82},"37%","+23 pts","90-day repeat rate","14%",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"3613bfa4-cea0-48e4-af12-a5c81913a107","challenge",3,{},{"title":55,"markdown":89},"A freshwater aquarium is a small chemical system, and it fails in the first month unless several things are present at once: adequate filtration, a stable heater, a way to test the water, and a treatment for the chlorine in tap water. The brand sold all of these, in thirty-one separate listings, each written as though the shopper had arrived knowing which one they needed.\n\nBeginners do not arrive knowing that. They bought a filter, set up a tank, lost fish within three weeks, and blamed the only branded product they owned — which is why the water treatment line, the product most closely associated with early failures, sat at 3.9 stars. The brand was being punished in reviews for the incompleteness of a purchase it had made no attempt to complete, and each of those thirty-one listings competed for the same beginner without ever telling them what else the tank required.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"a0b5d530-4af9-4716-8fc4-6a43e9b6e527","approach",4,{},{"title":55,"markdown":96},"We sold the beginner an outcome and let the products follow from it.\n\n- **Setup guides as listing content, and starter kits behind them** — what a new tank needs in what order, built into the image stack of every product in the line, with kits by tank size turning four decisions into one for the shopper least equipped to make them.\n- **Keyword strategy aimed at the question, not the part** — beginners search for how to set up and why fish die, and those searches had no brand answering them.\n- **Cross-references between listings** placing each product in the sequence, so a filter page explains what the filter alone will not do.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":104},"e1106bb3-8388-4dd2-9cae-7c38f60fe8c4","media",8,{"images":102},[103],"case-studies\u002Fdashboards\u002Faquarium-brand-system-not-product-education.webp",{"title":105,"caption":106},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $47k to $97k a month while ACoS falls from 35% to 23% across the 10-month engagement.",{"id":108,"case_study_id":4,"type":109,"position":110,"is_enabled":8,"config":111,"locale_code":14,"data":112},"0b8091c4-21e5-4ece-98e0-371b8832100d","results",9,{},{"title":55,"markdown":113},"Items per order nearly tripled to **3.4**, revenue grew 108%, and the water treatment line's rating rose from 3.9 to 4.4.\n\nThe rating movement is the most telling part: the formula did not change, the customers did. A beginner who sets the tank up correctly has a working aquarium and leaves a good review; the same person, sold a single bottle with no context, loses fish and leaves a bad one. Repeat purchase at ninety days rose from 14% to 37% for the same reason — a hobby that works in month one continues into month three, and the consumables are where this category's real revenue lives.",{"id":115,"case_study_id":4,"type":116,"position":9,"is_enabled":8,"config":117,"locale_code":14,"data":118},"9ce3c8f4-f122-48ec-9b39-bf403a60644f","quote",{},{"items":119,"title":55},[120],{"role":121,"text":122,"author":123},"Aquatics brand","We were selling components to people who were trying to buy a hobby. The reviews were about the hobby failing, not the component.","Founder",{"id":125,"case_study_id":4,"type":126,"position":127,"is_enabled":8,"config":128,"locale_code":14,"data":129},"6a83666c-7da1-425b-9b12-160683871410","service_ref",11,{},{"title":55},{"id":131,"case_study_id":4,"type":132,"position":133,"is_enabled":8,"config":134,"locale_code":14,"data":140},"c0908566-dbcd-4a80-9fb8-db60e8417d16","case_ref",12,{"ids":135},[136,137,138,139],"b474b964-058b-4db5-b0c6-a183f29e8aa4","4c2bc92c-ec2b-4f54-abed-c0aa44396506","f95c62ea-7697-4bfa-a64e-5799a759b8a0","8557d227-aa19-45f7-b26e-9b3899d352b4",{"title":55},[],[143],{"id":144,"parent_id":7,"path":145,"slug":145,"sort_order":93,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":133},"4a7c630f-3155-4bc0-b535-829de84c9dc5","pet-supplies","2026-09-22T11:13:31.177478+00:00","Pet Supplies","Amazon Pet Supplies Case Studies","Real campaigns we ran for pet supplies brands on Amazon — what was broken, what we changed and what it moved.","Pet Supplies Case Studies","See how our Amazon agency grows Pet Supplies brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":86,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":93,"last_modify":157,"created_at":169,"updated_at":159,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[176,192,208,222],{"id":136,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"bird-brand-wild-versus-pet-intent-split","case-studies\u002Fbird-brand-wild-versus-pet-intent-split-1790060651183.webp",7,507,"Two audiences, one keyword: separating wild-bird from pet-bird buyers","Wasted ad spend cut 61%","A bird nutrition brand was bidding on terms that two entirely different shoppers use — a backyard feeder buying by the sack and a parrot owner buying by the bag — and losing money on both.","Bird Brand Search Intent Split Case","How separating wild-bird from pet-bird search intent cut a bird nutrition brand's wasted ad spend 61% and lifted conversion from 5.2% to 10.4%.",[21,187],"c89127c7-631c-451f-bf13-3681edd0f3c4","b819535e-99b6-427f-8a83-a0ae338c4e4b","birds","pet-supplies\u002Fbirds","Birds",{"id":137,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":204,"category_slug":205,"category_path":206,"category_name":207,"category_is_enabled":8},"small-animal-brand-micro-niche-portfolio","case-studies\u002Fsmall-animal-brand-micro-niche-portfolio-1790060651183.webp",14,508,"Building a business out of thirty searches nobody else wanted","Organic revenue share 22% → 71%","Guinea pigs, ferrets, chinchillas and rats are each too small a market to interest a large brand. Together, and owned completely, they are a category.","Small Animal Micro-Niche Portfolio Case","How owning thirty low-volume species searches instead of chasing one big term took a small-animal brand to 71% organic revenue and 163% growth.",[21,203],"a507b11d-88fb-4b74-98a2-0661de716593","30686839-3f46-4493-980a-92df8bcd9ec9","small-animals","pet-supplies\u002Fsmall-animals","Small Animals",{"id":138,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":110,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"reptile-brand-spec-sheet-listings","case-studies\u002Freptile-brand-spec-sheet-listings-1790060651183.webp",509,"Writing for a buyer who reads the spec sheet before the marketing","Pre-purchase questions down 74%","Reptile keepers buy on numbers — wattage, UVB output, temperature range, enclosure dimensions. The brand's listings were written in adjectives, and the questions section was doing the selling.","Reptile Equipment Spec Listing Case","How replacing marketing adjectives with a full specification table lifted a reptile equipment brand's conversion 81% and cut returns by half.",[21,22],"67928114-f417-46af-b57d-ee9092965233","reptiles-and-amphibians","pet-supplies\u002Freptiles-and-amphibians","Reptiles & Amphibians",{"id":139,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":133,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"equine-brand-barn-and-stable-buyers","case-studies\u002Fequine-brand-barn-and-stable-buyers-1790060651183.webp",510,"Selling to barns, not to riders: building for the professional buyer","Average order value $74 → $168","An equine supplies brand had built everything around the individual horse owner and never noticed that its largest orders came from stables buying for twenty animals at a time.","Equine B2B Buyer Case Study","How building for barns and stables instead of individual riders took an equine brand's average order from $74 to $263 and grew revenue 141%.",[203,187],"b638499d-a7ad-4adf-ba04-ecafcb76104c","horses","pet-supplies\u002Fhorses","Horses",1790082632701]