[{"data":1,"prerenderedAt":227},["ShallowReactive",2],{"case-study-appliance-parts-repair-or-replace-decision-en":3,"case-study-blocks-fd396dda-9634-48fb-ad91-5c5b21081298-en":27,"reviews-all-fd396dda-9634-48fb-ad91-5c5b21081298-any-en":139,"case-study-category-ancestors-appliances\u002Fappliance-parts-and-accessories-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":152,"case-studies-by-ids-c908ea42-e32a-4a8a-89e7-7d2fd9fcf2f6,2dd1eec8-811c-4124-8de6-3e942d39a26e,b4d4ffa3-1834-494c-9004-bae32f20f271,654f1028-15e3-47fe-9cbc-9b14a91c8129-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"fd396dda-9634-48fb-ad91-5c5b21081298","appliance-parts-repair-or-replace-decision","case-studies\u002Fappliance-parts-repair-or-replace-decision-1790060651183.webp",null,true,5,2206,"2026-09-22","2026-09-22T11:13:31.197718+00:00","2026-09-22T11:13:31.504874+00:00","en","Winning the argument with the repair technician","+120% revenue, no new SKUs","A parts seller was competing with a $180 service call, not with other listings. Most of its potential customers never searched for a part at all, because they assumed the repair required someone qualified.","Repair or Replace Parts Case Study","How answering the repair-or-replace decision before the part search grew an appliance parts seller 120% in five months with no new SKUs.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","7a72e9d7-dbf1-470c-8271-f5649a4d8c27","appliance-parts-and-accessories","appliances\u002Fappliance-parts-and-accessories","Appliance Parts & Accessories",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"2d6cc86b-cb61-4139-90b5-3af864fb69bf","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$74k \u002F month",{"label":44,"value":45},"Competitor","A $180 service call, not another listing",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","5 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"6336e58d-b163-4e50-bb9a-51f8270d3ab6","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$163k","+120%","Monthly revenue","$74k",{"after":66,"delta":67,"label":68,"before":69},"14.1%","+53%","Conversion rate","9.2%",{"after":71,"delta":72,"label":73,"before":74},"8%","-9 pts","Return rate","17%",{"after":76,"delta":77,"label":78,"before":79},"4.4","+0.4","Rating, hero ASIN","4.0",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"8011813a-d002-4e56-8d18-e134df7c321c","challenge",3,{},{"title":52,"markdown":86},"When an appliance stops working, almost nobody's first move is to search for a part. They call a technician, get a quote of $150 to $200 including labor, and either accept it or decide the machine is not worth fixing. The part costs $34 and the swap takes twenty minutes, but the owner has no way to know either of those things at the moment the decision is made.\n\nThe seller's listings were written for the small minority who had already decided: a part number, a compatibility note, a photograph of a component on a white background. They performed respectably within that minority and were entirely absent from the much larger decision happening one step earlier — whether this is a repair a normal person can do at all.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"c282ae72-084e-4785-922f-2eadb6f96f77","approach",4,{},{"title":52,"markdown":93},"We wrote for the owner standing in front of a broken machine, not for the person who has already identified the part.\n\n- **Symptom-to-part guidance on the page** — a short diagnostic that tells the reader whether this component is the likely cause and how to confirm it before buying.\n- **Difficulty stated honestly** — tools required, minutes taken, and a clear note on the repairs that genuinely do need a technician, which is what makes the rest of the advice credible.\n- **The replacement shown end to end** in the image stack, from the panel screw to the finished test cycle, so the job looks like the twenty minutes it is.\n- **The comparison made explicit** — part cost against a typical call-out quote, because that is the decision the customer is actually taking.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"30cc7041-7fa0-4ad6-85d9-d1735978dda5","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fappliance-parts-repair-or-replace-decision.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $33k to $73k a month while ACoS falls from 33% to 22% across the 5-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"830295ea-fdc1-4b7f-85b3-1392a906878d","results",9,{},{"title":52,"markdown":110},"Revenue grew **120% to $163k a month** from the same catalog, the same part numbers and the same prices.\n\nSessions grew 44% as the symptom searches and the “is this worth fixing” questions started landing on the page, and conversion rose 53% on top of that. Returns dropped by more than half — the diagnostic content stops people buying the wrong component, which had been the largest single return reason. The rating gained four tenths because a customer who was warned about the two repairs that need a professional does not blame the part when the machine turns out to have a different fault.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"f23c757f-ab2e-48a9-a66c-97442584ef04","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Appliance parts seller","Our real competitor was never another seller. It was a guy with a van quoting a hundred and eighty dollars for twenty minutes of work.","Owner",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"0c89d7a8-888c-49dc-b1ae-23ff26795bf2","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"c3eb856e-387c-4ce9-8a8b-91f15ee0bd44","case_ref",12,{"ids":133},[134,135,136,137],"c908ea42-e32a-4a8a-89e7-7d2fd9fcf2f6","2dd1eec8-811c-4124-8de6-3e942d39a26e","b4d4ffa3-1834-494c-9004-bae32f20f271","654f1028-15e3-47fe-9cbc-9b14a91c8129",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":148,"meta_description":150,"case_count":151},"e07b2206-81d1-4375-b6bf-4d00816a5ecc","appliances",112,false,"2026-09-22T11:13:31.187156+00:00","Appliances","Amazon Appliances Case Studies","Real campaigns we ran for appliances brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Appliances brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",7,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":90,"last_modify":157,"created_at":169,"updated_at":159,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[176,186,198,213],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"appliance-brand-opening-measurement-returns","case-studies\u002Fappliance-brand-opening-measurement-returns-1790060651183.webp",2200,"Cutting fit returns by putting the tape measure on the page","Return rate 22% → 12%","More than one in five units came back, and most of them because the appliance did not fit the space it was bought for. The listings stated the dimensions of the product and none of the dimensions the shopper actually has to check.","Appliance Fit and Returns Case Study","How clearance diagrams and a pre-purchase measuring guide cut an appliance brand's return rate from 22% to 12% in eight months.",[21,22],{"id":135,"slug":187,"cover_image":188,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":189,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":190,"headline_metric":191,"summary":192,"meta_title":193,"meta_description":194,"service_ids":195,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"appliance-brand-remodel-project-buyer","case-studies\u002Fappliance-brand-remodel-project-buyer-1790060651183.webp",2201,"Selling to the kitchen project, not to the single appliance","Orders with 2+ appliances 9% → 31%","A large share of appliance demand is not a replacement — it is a renovation with a completion date. The account had been built for someone buying one thing today, and was invisible to someone buying four things for a date six weeks out.","Kitchen Remodel Buyer Case Study","How building an Amazon account around the multi-appliance renovation buyer took orders containing two or more units from 9% to 31% in eleven months.",[196,197],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":136,"slug":199,"cover_image":200,"brand_name":7,"is_anonymized":8,"period_months":201,"is_enabled":8,"sort_order":202,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":203,"headline_metric":204,"summary":205,"meta_title":206,"meta_description":207,"service_ids":208,"published_at":11,"category_id":209,"category_slug":210,"category_path":211,"category_name":212,"category_is_enabled":8},"refrigerator-reversible-door-hinge-attribute","case-studies\u002Frefrigerator-reversible-door-hinge-attribute-1790060651183.webp",6,2202,"The door opened the wrong way — and the feature that fixed it was invisible","Conversion 4.4% → 7.0%","Every unit in the range had a reversible door, which makes it suitable for any kitchen layout. Nothing on the listing said so, so half the shoppers ruled it out from the photograph.","Reversible Door Hinge Case Study","How surfacing a reversible door hinge — a feature already built into every unit — lifted a refrigeration brand's conversion rate from 4.4% to 7.0%.",[21,22],"dfde3850-94a5-479d-8fd1-0edef850f1db","refrigeration","appliances\u002Frefrigeration","Refrigeration",{"id":137,"slug":214,"cover_image":215,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":216,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222,"published_at":11,"category_id":223,"category_slug":224,"category_path":225,"category_name":226,"category_is_enabled":8},"laundry-capacity-in-loads-not-cubic-feet","case-studies\u002Flaundry-capacity-in-loads-not-cubic-feet-1790060651183.webp",2203,"Translating cubic feet into laundry people actually do","Revenue $296k → $470k","Drum capacity is published in cubic feet, a unit no one has ever used to decide anything. We restated it in loads — a duvet, a week for four, a set of towels — and stopped losing the comparison to inflated numbers.","Laundry Capacity Claims Case Study","How restating drum capacity in real loads instead of cubic feet lifted a laundry brand's conversion 48% and ended a losing spec comparison.",[22,197],"10ccfaf7-604a-4b1e-a269-431a9fa99f06","laundry","appliances\u002Flaundry","Laundry",1790082615642]