[{"data":1,"prerenderedAt":221},["ShallowReactive",2],{"case-study-appliance-brand-remodel-project-buyer-en":3,"case-study-blocks-2dd1eec8-811c-4124-8de6-3e942d39a26e-en":26,"reviews-all-2dd1eec8-811c-4124-8de6-3e942d39a26e-any-en":137,"case-study-category-ancestors-appliances-en":138,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":139,"case-studies-by-ids-c908ea42-e32a-4a8a-89e7-7d2fd9fcf2f6,b4d4ffa3-1834-494c-9004-bae32f20f271,654f1028-15e3-47fe-9cbc-9b14a91c8129,3395c1f1-5eab-4268-a6f1-bac7ed26454d-en":164},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"2dd1eec8-811c-4124-8de6-3e942d39a26e","appliance-brand-remodel-project-buyer","case-studies\u002Fappliance-brand-remodel-project-buyer-1790060651183.webp",null,true,11,2201,"2026-09-22","2026-09-22T11:13:31.197718+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling to the kitchen project, not to the single appliance","Orders with 2+ appliances 9% → 31%","A large share of appliance demand is not a replacement — it is a renovation with a completion date. The account had been built for someone buying one thing today, and was invisible to someone buying four things for a date six weeks out.","Kitchen Remodel Buyer Case Study","How building an Amazon account around the multi-appliance renovation buyer took orders containing two or more units from 9% to 31% in eleven months.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","e07b2206-81d1-4375-b6bf-4d00816a5ecc","appliances","Appliances",[27,52,79,86,93,103,110,121,126],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"bd3e62d1-8e25-48d8-8aa2-8fe22e9e08e2","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue at start","$640k \u002F month",{"label":43,"value":44},"Catalog","Four appliance lines in three matching finishes",{"label":46,"value":47},"Engagement","Full account management + PPC",{"label":49,"value":50},"Timeframe","11 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"60ee945b-a3ad-4256-a75f-0a743e09802c","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"31%","+22 pts","Orders containing 2+ appliances","9%",{"after":65,"delta":66,"label":67,"before":68},"$1.02M","+59%","Monthly revenue","$640k",{"after":70,"delta":71,"label":72,"before":73},"$980","+38%","Average order value","$712",{"after":75,"delta":76,"label":77,"before":78},"11%","-6 pts","Blended ACoS","17%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"1cb53df1-37f2-40db-873d-a6c157b358fb","challenge",3,{},{"title":51,"markdown":85},"Two buyers search the same words. One is replacing a dead unit this week and wants the cheapest thing that fits. The other is six weeks into a kitchen renovation, is buying three or four appliances that have to match, and will not accept delivery before the cabinets are in. The second buyer is worth five times as much and behaves nothing like the first.\n\nThe account served only the first. Every campaign ran to a single ASIN, the finish family was scattered across unrelated listings with inconsistent naming, and delivery messaging promised speed — which to a renovation buyer is a problem, not a benefit, because there is nowhere to put an oven that arrives a month early.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"e08d6c00-f564-49f6-b6aa-5d5ad6f7b0fa","approach",4,{},{"title":51,"markdown":92},"We rebuilt the account around the buyer with the longer horizon.\n\n- **A finish family that reads as one line** — consistent naming, matching imagery and cross-references, so a shopper can see that the range, hood and dishwasher belong together.\n- **Campaigns split by intent** — project-language terms (matching sets, finish names, renovation phrasing) separated from replacement terms, with their own bids and their own copy.\n- **Order-timing guidance instead of a delivery promise** — the page tells the renovation buyer how far ahead of the cabinet date to order, because checkout cannot hold an oven for six weeks and pretending otherwise produces a refused delivery.\n- **A project page in the store** grouping units by finish rather than by product type, with the ad traffic from set-level searches pointed at it.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"77c2ca3e-ea07-4412-a5ef-a0cb49ae9589","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Fappliance-brand-remodel-project-buyer.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $288k to $459k a month while ACoS falls from 17% to 11% across the 11-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"604e3c61-e425-4b45-9130-39bdcc4849e4","results",9,{},{"title":51,"markdown":109},"Orders containing two or more appliances went from 9% to **31%**, and average order value rose 38% to $980.\n\nRevenue grew 59% while blended ACoS fell six points — the arithmetic of a buyer who spends $980 on the click that used to produce $712. The replacement buyer was never abandoned; they simply stopped being the only person the account was built for.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"6c496617-97e2-4a4f-9ad4-305f5ab13922","quote",10,{},{"items":116,"title":51},[117],{"role":118,"text":119,"author":120},"Appliance brand","Half our real customers were standing in a gutted kitchen with a spreadsheet. We were advertising like everyone's fridge had just died.","Commercial Director",{"id":122,"case_study_id":4,"type":123,"position":9,"is_enabled":8,"config":124,"locale_code":14,"data":125},"eff59e20-b9e6-4f20-9059-dfd41cdfca6e","service_ref",{},{"title":51},{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":136},"19d485a8-a0d6-453f-9a33-52b8453d1e78","case_ref",12,{"ids":131},[132,133,134,135],"c908ea42-e32a-4a8a-89e7-7d2fd9fcf2f6","b4d4ffa3-1834-494c-9004-bae32f20f271","654f1028-15e3-47fe-9cbc-9b14a91c8129","3395c1f1-5eab-4268-a6f1-bac7ed26454d",{"title":51},[],[],[140,153],{"id":21,"slug":141,"icon":142,"hero_image":143,"is_enabled":8,"sort_order":144,"last_modify":145,"created_at":146,"updated_at":147,"locale_code":14,"name":148,"title":149,"subtitle":150,"meta_title":151,"meta_description":152},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":30,"last_modify":145,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[165,177,192,206],{"id":132,"slug":166,"cover_image":167,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":169,"headline_metric":170,"summary":171,"meta_title":172,"meta_description":173,"service_ids":174,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"appliance-brand-opening-measurement-returns","case-studies\u002Fappliance-brand-opening-measurement-returns-1790060651183.webp",2200,"Cutting fit returns by putting the tape measure on the page","Return rate 22% → 12%","More than one in five units came back, and most of them because the appliance did not fit the space it was bought for. The listings stated the dimensions of the product and none of the dimensions the shopper actually has to check.","Appliance Fit and Returns Case Study","How clearance diagrams and a pre-purchase measuring guide cut an appliance brand's return rate from 22% to 12% in eight months.",[175,176],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":133,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":180,"is_enabled":8,"sort_order":181,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":182,"headline_metric":183,"summary":184,"meta_title":185,"meta_description":186,"service_ids":187,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"refrigerator-reversible-door-hinge-attribute","case-studies\u002Frefrigerator-reversible-door-hinge-attribute-1790060651183.webp",6,2202,"The door opened the wrong way — and the feature that fixed it was invisible","Conversion 4.4% → 7.0%","Every unit in the range had a reversible door, which makes it suitable for any kitchen layout. Nothing on the listing said so, so half the shoppers ruled it out from the photograph.","Reversible Door Hinge Case Study","How surfacing a reversible door hinge — a feature already built into every unit — lifted a refrigeration brand's conversion rate from 4.4% to 7.0%.",[175,176],"dfde3850-94a5-479d-8fd1-0edef850f1db","refrigeration","appliances\u002Frefrigeration","Refrigeration",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"laundry-capacity-in-loads-not-cubic-feet","case-studies\u002Flaundry-capacity-in-loads-not-cubic-feet-1790060651183.webp",2203,"Translating cubic feet into laundry people actually do","Revenue $296k → $470k","Drum capacity is published in cubic feet, a unit no one has ever used to decide anything. We restated it in loads — a duvet, a week for four, a set of towels — and stopped losing the comparison to inflated numbers.","Laundry Capacity Claims Case Study","How restating drum capacity in real loads instead of cubic feet lifted a laundry brand's conversion 48% and ended a losing spec comparison.",[176,22],"10ccfaf7-604a-4b1e-a269-431a9fa99f06","laundry","appliances\u002Flaundry","Laundry",{"id":135,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":209,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"dishwasher-delivery-and-installation-offer","case-studies\u002Fdishwasher-delivery-and-installation-offer-1790060651183.webp",13,2204,"Beating the showroom at everything except the showroom","Category share 6% → 9%","Dishwasher shoppers priced the brand online and bought at an appliance chain, because the chain took the old machine away and connected the new one. The online listing had never mentioned either.","Dishwasher Delivery and Install Case","How stating delivery, haul-away and installation on the listing moved a dishwasher brand from 6% to 9% of its Amazon category in thirteen months.",[176,21],"96d62239-e07d-4113-80a1-3307d9bf4bc5","dishwashers","appliances\u002Fdishwashers","Dishwashers",1790082614775]