[{"data":1,"prerenderedAt":241},["ShallowReactive",2],{"case-study-appliance-brand-opening-measurement-returns-en":3,"case-study-blocks-c908ea42-e32a-4a8a-89e7-7d2fd9fcf2f6-en":26,"reviews-all-c908ea42-e32a-4a8a-89e7-7d2fd9fcf2f6-any-en":159,"case-study-category-ancestors-appliances-en":160,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":161,"case-studies-by-ids-2dd1eec8-811c-4124-8de6-3e942d39a26e,b4d4ffa3-1834-494c-9004-bae32f20f271,654f1028-15e3-47fe-9cbc-9b14a91c8129,3395c1f1-5eab-4268-a6f1-bac7ed26454d-en":184},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"c908ea42-e32a-4a8a-89e7-7d2fd9fcf2f6","appliance-brand-opening-measurement-returns","case-studies\u002Fappliance-brand-opening-measurement-returns-1790060651183.webp",null,true,8,2200,"2026-09-22","2026-09-22T11:13:31.197718+00:00","2026-09-22T11:13:31.504874+00:00","en","Cutting fit returns by putting the tape measure on the page","Return rate 22% → 12%","More than one in five units came back, and most of them because the appliance did not fit the space it was bought for. The listings stated the dimensions of the product and none of the dimensions the shopper actually has to check.","Appliance Fit and Returns Case Study","How clearance diagrams and a pre-purchase measuring guide cut an appliance brand's return rate from 22% to 12% in eight months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","e07b2206-81d1-4375-b6bf-4d00816a5ecc","appliances","Appliances",[27,52,79,86,93,115,124,131,142,148],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"9d4d5f56-fdce-4e95-a951-e2ec55b6bbe8","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$410k \u002F month",{"label":43,"value":44},"Problem","22% return rate, most of it “didn't fit”",{"label":46,"value":47},"Engagement","Creative & content + listing SEO",{"label":49,"value":50},"Timeframe","8 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"2caa4651-1d84-49b7-803c-88205095b1b6","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"12%","-10 pts","Return rate","22%",{"after":65,"delta":66,"label":67,"before":68},"$598k","+46%","Monthly revenue","$410k",{"after":70,"delta":71,"label":72,"before":73},"$34k \u002F mo","-44%","Return handling cost","$61k \u002F mo",{"after":75,"delta":76,"label":77,"before":78},"4.2","+0.4","Rating, hero ASIN","3.8",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"cdc6f218-0d10-413f-93c6-bff2cff62807","challenge",3,{},{"title":51,"markdown":85},"A returned appliance is the most expensive return there is. It travels back as freight, it is almost never resellable as new, and it usually arrives with a one-star review attached. This brand was absorbing that outcome on 22% of its orders, and the return reasons were overwhelmingly about space rather than performance.\n\nThe listings carried a dimension line — width, height, depth — which is exactly the information a shopper cannot act on. Nobody was told that the depth figure excluded the door at ninety degrees, that the hinge side needed clearance to swing, or that the unit required an air gap behind it. Shoppers measured the alcove, compared three numbers, ordered, and discovered the rest on delivery day.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"ff9e22d7-68a9-4079-876c-1f9c4ef4d420","approach",4,{},{"title":51,"markdown":92},"We put the measurement the shopper has to take into the buying flow, before the order rather than after it.\n\n- **A clearance diagram as image two** — total footprint with the door open, hinge swing arc, rear air gap and the minimum opening the unit needs.\n- **A three-measurement checklist** written as instructions rather than specifications — what to measure, in what order, what to compare it to — with the opening width also filled into the structured attribute the left-hand filters read, since half the range had that field empty.\n- **Doorway and stairwell transit dimensions stated**, because the second failure mode was a unit that fit the kitchen and not the hallway.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"89cfb99d-75f7-4179-91c7-80f0ec9c4278","process_steps",5,{},{"steps":99,"title":51},[100,103,106,109,112],{"text":101,"title":102},"Fourteen months of return comments read and categorized: 71% were space-related, and two thirds of those were door swing or rear clearance rather than the cabinet opening itself.","Coding the returns",{"text":104,"title":105},"Every SKU re-measured with the door open and with packaging, producing a clearance figure the spec sheet had never contained.","Measuring the products properly",{"text":107,"title":108},"The second frame of every listing replaced with a dimensioned diagram, on the assumption that a shopper who swipes once is the one still deciding.","Rebuilding image two",{"text":110,"title":111},"A three-step measuring guide added to A+ and repeated in the packaging insert for the next production run.","Writing the checklist",{"text":113,"title":114},"Return reasons tracked per ASIN for twelve weeks; two models still returning above 10% turned out to share a deeper handle and got their own diagram.","Watching by SKU",{"id":116,"case_study_id":4,"type":117,"position":9,"is_enabled":8,"config":118,"locale_code":14,"data":121},"d205b70f-cd52-4ee7-9324-b5808d4ff737","media",{"images":119},[120],"case-studies\u002Fdashboards\u002Fappliance-brand-opening-measurement-returns.webp",{"title":122,"caption":123},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $185k to $269k a month while ACoS falls from 34% to 25% across the 8-month engagement.",{"id":125,"case_study_id":4,"type":126,"position":127,"is_enabled":8,"config":128,"locale_code":14,"data":129},"ee2a31a2-f435-4882-ac3b-23b70c1823cb","results",9,{},{"title":51,"markdown":130},"The return rate fell from 22% of orders to **12%**, and the cost of handling returns fell with it — $61k a month to $34k.\n\nRevenue grew 46% at the same time, which was not the point of the project but follows from it: the rating recovered from 3.8 to 4.2 once the reviews stopped being written by people whose appliance was sitting in a hallway. Not one product specification was touched. The listings simply started answering the question that decides the purchase.",{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":136},"3d61267e-9950-4518-a492-9337ef826b6b","quote",10,{},{"items":137,"title":51},[138],{"role":139,"text":140,"author":141},"Appliance brand","We published the size of the appliance. The customer needed the size of the hole it goes into. Those are not the same number.","Head of E-commerce",{"id":143,"case_study_id":4,"type":144,"position":145,"is_enabled":8,"config":146,"locale_code":14,"data":147},"6176bc62-1eff-4a8d-a3df-b605bb4e2fa6","service_ref",11,{},{"title":51},{"id":149,"case_study_id":4,"type":150,"position":151,"is_enabled":8,"config":152,"locale_code":14,"data":158},"6c77e702-ab59-4b0b-808b-aa13f2f24253","case_ref",12,{"ids":153},[154,155,156,157],"2dd1eec8-811c-4124-8de6-3e942d39a26e","b4d4ffa3-1834-494c-9004-bae32f20f271","654f1028-15e3-47fe-9cbc-9b14a91c8129","3395c1f1-5eab-4268-a6f1-bac7ed26454d",{"title":51},[],[],[162,174],{"id":21,"slug":163,"icon":164,"hero_image":165,"is_enabled":8,"sort_order":82,"last_modify":166,"created_at":167,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":89,"last_modify":166,"created_at":178,"updated_at":168,"locale_code":14,"name":179,"title":180,"subtitle":181,"meta_title":182,"meta_description":183},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[185,197,212,226],{"id":154,"slug":186,"cover_image":187,"brand_name":7,"is_anonymized":8,"period_months":145,"is_enabled":8,"sort_order":188,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":189,"headline_metric":190,"summary":191,"meta_title":192,"meta_description":193,"service_ids":194,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"appliance-brand-remodel-project-buyer","case-studies\u002Fappliance-brand-remodel-project-buyer-1790060651183.webp",2201,"Selling to the kitchen project, not to the single appliance","Orders with 2+ appliances 9% → 31%","A large share of appliance demand is not a replacement — it is a renovation with a completion date. The account had been built for someone buying one thing today, and was invisible to someone buying four things for a date six weeks out.","Kitchen Remodel Buyer Case Study","How building an Amazon account around the multi-appliance renovation buyer took orders containing two or more units from 9% to 31% in eleven months.",[195,196],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":155,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":200,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":208,"category_slug":209,"category_path":210,"category_name":211,"category_is_enabled":8},"refrigerator-reversible-door-hinge-attribute","case-studies\u002Frefrigerator-reversible-door-hinge-attribute-1790060651183.webp",6,2202,"The door opened the wrong way — and the feature that fixed it was invisible","Conversion 4.4% → 7.0%","Every unit in the range had a reversible door, which makes it suitable for any kitchen layout. Nothing on the listing said so, so half the shoppers ruled it out from the photograph.","Reversible Door Hinge Case Study","How surfacing a reversible door hinge — a feature already built into every unit — lifted a refrigeration brand's conversion rate from 4.4% to 7.0%.",[21,22],"dfde3850-94a5-479d-8fd1-0edef850f1db","refrigeration","appliances\u002Frefrigeration","Refrigeration",{"id":156,"slug":213,"cover_image":214,"brand_name":7,"is_anonymized":8,"period_months":127,"is_enabled":8,"sort_order":215,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":216,"headline_metric":217,"summary":218,"meta_title":219,"meta_description":220,"service_ids":221,"published_at":11,"category_id":222,"category_slug":223,"category_path":224,"category_name":225,"category_is_enabled":8},"laundry-capacity-in-loads-not-cubic-feet","case-studies\u002Flaundry-capacity-in-loads-not-cubic-feet-1790060651183.webp",2203,"Translating cubic feet into laundry people actually do","Revenue $296k → $470k","Drum capacity is published in cubic feet, a unit no one has ever used to decide anything. We restated it in loads — a duvet, a week for four, a set of towels — and stopped losing the comparison to inflated numbers.","Laundry Capacity Claims Case Study","How restating drum capacity in real loads instead of cubic feet lifted a laundry brand's conversion 48% and ended a losing spec comparison.",[22,196],"10ccfaf7-604a-4b1e-a269-431a9fa99f06","laundry","appliances\u002Flaundry","Laundry",{"id":157,"slug":227,"cover_image":228,"brand_name":7,"is_anonymized":8,"period_months":229,"is_enabled":8,"sort_order":230,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":231,"headline_metric":232,"summary":233,"meta_title":234,"meta_description":235,"service_ids":236,"published_at":11,"category_id":237,"category_slug":238,"category_path":239,"category_name":240,"category_is_enabled":8},"dishwasher-delivery-and-installation-offer","case-studies\u002Fdishwasher-delivery-and-installation-offer-1790060651183.webp",13,2204,"Beating the showroom at everything except the showroom","Category share 6% → 9%","Dishwasher shoppers priced the brand online and bought at an appliance chain, because the chain took the old machine away and connected the new one. The online listing had never mentioned either.","Dishwasher Delivery and Install Case","How stating delivery, haul-away and installation on the listing moved a dishwasher brand from 6% to 9% of its Amazon category in thirteen months.",[22,195],"96d62239-e07d-4113-80a1-3307d9bf4bc5","dishwashers","appliances\u002Fdishwashers","Dishwashers",1790082614800]