[{"data":1,"prerenderedAt":220},["ShallowReactive",2],{"case-study-apparel-brand-customer-photo-reviews-en":3,"case-study-blocks-091d0915-94af-4130-a432-64deff4ae716-en":26,"reviews-all-091d0915-94af-4130-a432-64deff4ae716-any-en":138,"case-study-category-ancestors-clothing-shoes-and-jewelry-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":140,"case-studies-by-ids-172e4b2d-3d19-4889-88e8-b549bf356a1b,b720c9b2-121f-4cbc-bcbd-8a36805369ca,c6f3d004-923b-4435-95a4-645816412ca6,f99a9636-ccb4-43d1-ba44-9017018b92ab-en":164},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"091d0915-94af-4130-a432-64deff4ae716","apparel-brand-customer-photo-reviews","case-studies\u002Fapparel-brand-customer-photo-reviews-1790060651183.webp",null,true,7,1401,"2026-09-22","2026-09-22T11:13:31.254334+00:00","2026-09-22T11:13:31.504874+00:00","en","The studio shoot nobody trusted and the phone photos that sold the dress","Photo reviews 7% → 34%","In apparel the most persuasive image on the page is not the one the brand paid for. We engineered the flow that produces customer photos — and then built the listing around them.","Customer Photo Reviews Case Study","How engineering customer photo reviews — and rebuilding the image stack around them — lifted an apparel brand's conversion from 4.9% to 7.6%.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","7a9d6d54-3d4a-4b00-8b86-95adeb72b6c6","clothing-shoes-and-jewelry","Clothing, Shoes & Jewelry",[27,52,79,86,93,103,110,121,127],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"97067cc4-8590-4cc0-b326-5b764943567c","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$126k \u002F month",{"label":43,"value":44},"Assets","Studio-only imagery, one model, one body type",{"label":46,"value":47},"Engagement","Creative & content + account management",{"label":49,"value":50},"Timeframe","7 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"7776c227-9aed-4752-ad20-6180ba520248","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63},"7.6%","+55%","Conversion rate","4.9%",{"after":65,"delta":66,"label":67,"before":68},"$221k","+75%","Monthly revenue","$126k",{"after":70,"delta":71,"label":72,"before":73,"is_highlight":8},"34%","+27 pts","Reviews containing a customer photo","7%",{"after":75,"delta":76,"label":77,"before":78},"17%","-7 pts","Return rate","24%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"8fb22bea-cd4c-4c64-8424-0042b183e966","challenge",3,{},{"title":51,"markdown":85},"Every garment was photographed in a studio on one model, lit beautifully, styled consistently. The brand had spent years making those images better, and the conversion rate had not moved in either direction — because an apparel shopper has learned that a brand's own photograph is an argument, not evidence.\n\nWhat she reads instead is the review gallery: real rooms, real light, real bodies. The brand had almost none. Seven percent of its reviews carried a photo, and most of those were flat-lay shots of the garment on a bed, which answer none of the questions a shopper has. The single most persuasive asset on the page was empty, and no amount of studio budget could fill it.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"02231cbb-ec52-4821-a0b2-ec3512d8e17f","approach",4,{},{"title":51,"markdown":92},"We treated customer photography as an operational output, not luck.\n\n- **Vine used deliberately on new styles**, where reviewers photograph as a matter of habit — nothing in the box asks for a review, because an insert that does is not allowed.\n- **Request a Review fired at day twelve**, not at delivery, so the garment has actually been worn before the customer is asked.\n- **The best customer images licensed and moved into the stack** — written permission, frames five and six, without captions presenting them as reviews, which the image policy does not permit.\n- **Studio shoot reduced and repurposed** to cover only what customers never photograph: fabric close-ups, construction detail and the flat measurements.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"411b57ff-f847-421b-8b41-f0b7525efae8","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Fapparel-brand-customer-photo-reviews.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $57k to $99k a month while ACoS falls from 36% to 23% across the 7-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"c1c059f6-a88d-492e-ad92-2d1249dcaa4b","results",9,{},{"title":51,"markdown":109},"Conversion rose from 4.9% to **7.6%** and revenue grew 75% in seven months, with no change to price or assortment.\n\nA third of reviews now carry a customer photograph, against seven percent — and those photographs do two jobs. They answer the how-does-it-actually-look question that a studio image cannot, which is why returns fell seven points, and they arrive continuously and free, while the studio shoot was an annual expense the brand can now scale back.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"2ca854c9-597f-4833-b586-2dcb594b41b6","quote",10,{},{"items":116,"title":51},[117],{"role":118,"text":119,"author":120},"Apparel brand","We were competing with our own reviews. It took us a long time to accept that the phone photos were winning and to just use them.","Creative Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"c2e7cad7-cd5c-405b-8af6-78994159b927","service_ref",11,{},{"title":51},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"43fc168d-4e1c-495d-8329-983113f078af","case_ref",12,{"ids":132},[133,134,135,136],"172e4b2d-3d19-4889-88e8-b549bf356a1b","b720c9b2-121f-4cbc-bcbd-8a36805369ca","c6f3d004-923b-4435-95a4-645816412ca6","f99a9636-ccb4-43d1-ba44-9017018b92ab",{"title":51},[],[],[141,153],{"id":21,"slug":142,"icon":143,"hero_image":144,"is_enabled":8,"sort_order":89,"last_modify":145,"created_at":146,"updated_at":147,"locale_code":14,"name":148,"title":149,"subtitle":150,"meta_title":151,"meta_description":152},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":157,"last_modify":145,"created_at":158,"updated_at":147,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[165,177,191,205],{"id":133,"slug":166,"cover_image":167,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":169,"headline_metric":170,"summary":171,"meta_title":172,"meta_description":173,"service_ids":174,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"apparel-brand-color-name-indexing","case-studies\u002Fapparel-brand-color-name-indexing-1790060651183.webp",1400,"When the color is the search term and the swatch is called “Willow”","Sessions 71k → 105k","An apparel brand named its colors the way a design studio does. Shoppers search for “sage green” and “rust”, so twenty-seven of thirty-one colorways were invisible to the query that would have sold them.","Color Variation Indexing Case Study","How translating poetic color names into the words shoppers search grew an apparel brand's sessions 186% across thirty-one colorways.",[175,176],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"womenswear-brand-cross-line-size-consistency","case-studies\u002Fwomenswear-brand-cross-line-size-consistency-1790060651183.webp",1402,"Three sub-lines, three different size 8s, one very confused repeat customer","Repeat purchase 21% → 39%","The brand's own lines were graded by three different factories, so a customer who knew her size in one collection was wrong in the next. The fix was internal consistency, not a better size chart.","Cross-Line Size Consistency Case","How reconciling the grading of three womenswear sub-lines turned a brand's worst repeat-purchase problem into a 39% repeat rate in nine months.",[21,22],"2e799fb3-7e85-4ce5-bdd1-d2ae5fec37ce","women","clothing-shoes-and-jewelry\u002Fwomen","Women",{"id":135,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":201,"category_slug":202,"category_path":203,"category_name":204,"category_is_enabled":8},"menswear-brand-price-filter-brackets","case-studies\u002Fmenswear-brand-price-filter-brackets-1790060651183.webp",1403,"Priced at $28 in a category where shoppers tick the “under $25” box","Units +96% at a lower price","A menswear basics brand sat two dollars above the price filter most of its shoppers use, and was therefore absent from half the search results it should have appeared in.","Price Filter Bracket Case Study","How repricing a menswear catalog to sit inside the price brackets shoppers filter by nearly doubled unit sales at a lower average selling price.",[22,176],"d96d3474-0eb3-451a-9b2d-2cba1c75080d","men","clothing-shoes-and-jewelry\u002Fmen","Men",{"id":136,"slug":206,"cover_image":207,"brand_name":7,"is_anonymized":8,"period_months":208,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"girls-apparel-age-based-search-mapping","case-studies\u002Fgirls-apparel-age-based-search-mapping-1790060651183.webp",6,1404,"Parents shop in years, the catalog was written in numbers","+107% revenue","A girls' clothing brand indexed everything by garment size. The people buying were aunts and grandparents who know the child's age and nothing else.","Kids Apparel Age Search Case Study","How mapping garment sizes to the age language parents actually search grew a girls' clothing brand 107% and cut its ad cost per order by a third.",[175,176],"3e2dfa4b-b074-4afe-b538-dd57e869121d","girls","clothing-shoes-and-jewelry\u002Fgirls","Girls",1790082620754]