[{"data":1,"prerenderedAt":228},["ShallowReactive",2],{"case-study-air-compressor-brand-attribute-reprioritized-en":3,"case-study-blocks-be62b9b0-27c1-4ed1-bdf6-664214a3ce6b-en":27,"reviews-all-be62b9b0-27c1-4ed1-bdf6-664214a3ce6b-any-en":138,"case-study-category-ancestors-tools-and-home-improvement\u002Fair-tools-and-compressors-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":152,"case-studies-by-ids-7463b829-9ce8-4656-8056-5178dff0d360,2ef03fd6-aef2-4328-90d6-2417cf74afd3,5c43189f-fb82-4789-afbe-91b85ff29d49,19d7e9f3-d513-4948-8a2c-403d09e8b04a-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"be62b9b0-27c1-4ed1-bdf6-664214a3ce6b","air-compressor-brand-attribute-reprioritized","case-studies\u002Fair-compressor-brand-attribute-reprioritized-1790060651183.webp",null,true,8,1512,"2026-09-22","2026-09-22T11:13:31.356299+00:00","2026-09-22T11:13:31.504874+00:00","en","The category advertised power; the reviews were all about noise","Conversion 5.3% → 9.1%","Every compressor listing on page one led with pressure and tank size. Three thousand reviews across the category said buyers actually decide on something else entirely.","Air Compressor Noise Spec Case","How review mining revealed the attribute that actually decides an air compressor purchase and lifted a brand's conversion 71% in eight months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","4a294373-3f6e-45d0-a173-8795f1b56a68","air-tools-and-compressors","tools-and-home-improvement\u002Fair-tools-and-compressors","Air Tools & Compressors",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"4635f853-ce41-4da4-ab49-cbe6b62cbf94","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$131k \u002F month",{"label":44,"value":45},"Catalog","6 compressors, 9 air tools",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"16bc2dfa-4adc-4221-88bd-00c402ef2290","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"9.1%","+71%","Conversion rate","5.3%",{"after":66,"delta":67,"label":68,"before":69},"$238k","+82%","Monthly revenue","$131k",{"after":71,"delta":72,"label":73,"before":74},"0.48%","+26%","Click-through rate","0.38%",{"after":76,"delta":77,"label":78,"before":79},"5%","-4 pts","Return rate","9%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"48068b6d-54de-4696-8afb-4b9fee009605","challenge",3,{},{"title":52,"markdown":86},"Open any listing in this subcategory and the first three things you learn are pressure, tank capacity and air delivery. That is what the manufacturers care about, so that is what the titles, the bullets and the comparison charts contain. The brand had built its entire content strategy on being slightly better at those three numbers than the listing above it.\n\nWe read three thousand reviews across the category before touching anything. Pressure appeared occasionally. What appeared constantly, in positive and negative reviews alike, was noise — how loud it is in an attached garage, whether it can be run while someone is asleep upstairs, whether the buyer's neighbours complained. It was the single most discussed attribute in the category and it was absent from every listing including the brand's own, where the figure existed in a spec sheet nobody had thought to promote.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"c1417150-b00c-4846-a97d-4c8102d3d09c","approach",4,{},{"title":52,"markdown":93},"We led with the thing buyers were already arguing about.\n\n- **Noise moved to the front** — into the title, the first bullet and image frame two, stated in terms a buyer can picture rather than as a bare figure buried in specifications.\n- **A comparison the brand wins**, showing the machine against louder category norms instead of competing on tank size where it is unremarkable.\n- **Keyword work on quiet-operation terms**, a body of search demand no competitor was writing titles for at the time.\n- **Expectations set honestly**, including what the machine cannot do quietly — which is where the return-rate improvement came from.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"d520063c-f91e-48d4-881d-2f921fe1b2be","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fair-compressor-brand-attribute-reprioritized.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $59k to $107k a month while ACoS falls from 34% to 21% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"8d7fcd59-be5f-4ba1-acb0-0659415716c0","results",9,{},{"title":52,"markdown":109},"Conversion rose 71% and revenue grew 82%, from a catalog where nothing changed except the order in which its own facts are presented.\n\nClick-through rose 26% as well, because the new lead attribute differentiates the thumbnail in a category where every result offers the same three numbers. The returns falling four points came from the same content: buyers who now know exactly how loud it is stop discovering it after delivery.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"30854116-7772-437d-a66b-41c839c782cc","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Air tools brand","The spec was printed on our own box the whole time. We'd just decided it was less impressive than the pressure rating.","Product Manager",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"990f5b48-0abd-4284-9830-1284eee38c44","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"8dc0d3ae-6377-4ab9-be53-7fb9cdcd6b64","case_ref",12,{"ids":132},[133,134,135,136],"7463b829-9ce8-4656-8056-5178dff0d360","2ef03fd6-aef2-4328-90d6-2417cf74afd3","5c43189f-fb82-4789-afbe-91b85ff29d49","19d7e9f3-d513-4948-8a2c-403d09e8b04a",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":151},"73eff6eb-2a94-4e59-aa88-11dcd9ff51db","tools-and-home-improvement",105,false,"2026-09-22T11:13:31.187156+00:00","Tools & Home Improvement","Amazon Tools & Home Improvement Case Studies","Real campaigns we ran for tools & home improvement brands on Amazon — what was broken, what we changed and what it moved.","Tools & Home Improvement Case Studies","See how our Amazon agency grows Tools & Home Improvement brands: the challenge, the work we ran and the numbers it moved.",14,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":90,"last_modify":157,"created_at":169,"updated_at":159,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[176,192,203,214],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":180,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"flooring-brand-hidden-prerequisites","case-studies\u002Fflooring-brand-hidden-prerequisites-1790060651183.webp",2303,"2026-09-22T11:13:31.273442+00:00","Naming the four things you also need before the floor arrives","Order value $640 → $1,010","A flooring brand sold the planks and stayed silent about the underlayment, moisture barrier, transition strips and expansion gap. Customers discovered them on installation day, and said so in reviews.","Hidden Prerequisites Flooring Case","How naming underlayment, barriers and trim on the listing raised a flooring brand's order value from $640 to $1,010 and cut installation-day complaints.",[21,187],"a507b11d-88fb-4b74-98a2-0661de716593","8aec3ab7-2f17-46e2-90c6-ad2f15fc70e1","building-materials-and-flooring","tools-and-home-improvement\u002Fbuilding-materials-and-flooring","Building Materials & Flooring",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"tool-brand-pro-and-diy-split-intent","case-studies\u002Ftool-brand-pro-and-diy-split-intent-1790060651183.webp",1500,"One keyword, two buyers: splitting the tradesman from the weekend user","Blended ACoS 39% → 21%","The same search term brought a contractor buying his fourth one this year and a homeowner buying his first ever. A single listing tried to satisfy both and convinced neither.","Pro vs DIY Buyer Targeting Case","How separating professional and DIY intent inside one keyword set cut a tool brand's blended ACoS from 39% to 21% and grew revenue 71%.",[22,202],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":135,"slug":204,"cover_image":205,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":206,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":207,"headline_metric":208,"summary":209,"meta_title":210,"meta_description":211,"service_ids":212,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"home-improvement-renovation-stage-sequencing","case-studies\u002Fhome-improvement-renovation-stage-sequencing-1790060651183.webp",1501,"Selling to a renovation in the order it actually happens","Revenue per household +72%","A home improvement brand sold products used at four different stages of the same project, and advertised all of them to everybody at once. Sequencing the catalog to the build order changed what one customer is worth.","Renovation Stage Demand Case Study","How mapping a catalog to the stages of a renovation project nearly doubled revenue per household for a home improvement brand in twelve months.",[213,187],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":136,"slug":215,"cover_image":216,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":217,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"power-tool-brand-battery-platform-lock","case-studies\u002Fpower-tool-brand-battery-platform-lock-1790060651183.webp",1502,"Making the battery platform the product people search for","Bare-tool revenue +319%","Every cordless tool the brand sold was buried inside a kit with a battery nobody needed twice. Once the platform had a name shoppers could search, the second and third tool sold themselves.","Cordless Battery Platform Case Study","How naming and ranking a cordless battery platform grew a power tool brand's bare-tool revenue 319% and lifted tools owned per customer to 2.6.",[21,202],"5cc241a7-99c7-45dc-958d-1a3e64b59afd","power-tools","tools-and-home-improvement\u002Fpower-tools","Power Tools",1790082635562]