[{"data":1,"prerenderedAt":230},["ShallowReactive",2],{"case-study-activity-gear-small-apartment-positioning-en":3,"case-study-blocks-bedb8788-78f7-4fb2-a291-76fb083ae840-en":27,"reviews-all-bedb8788-78f7-4fb2-a291-76fb083ae840-any-en":139,"case-study-category-ancestors-baby-products\u002Factivity-and-entertainment-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":152,"case-studies-by-ids-a13b6c05-2b0b-4706-b6e9-8cac746587c6,dde07872-3894-44e1-be15-5a1e5a475d17,ea68e8e4-2e93-48b6-8896-bc2430063b0d,d4b81c0e-59e8-4926-bcfa-180bbc77736c-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"bedb8788-78f7-4fb2-a291-76fb083ae840","activity-gear-small-apartment-positioning","case-studies\u002Factivity-gear-small-apartment-positioning-1790060651183.webp",null,true,6,611,"2026-09-22","2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling play gear on how little room it takes","+142% revenue in urban markets","Reviews and pre-sale questions kept circling one thing that never appeared in the copy: where it goes when the living room has to be a living room again.","Small Space Baby Gear Case Study","How leading with folded footprint instead of features grew a baby activity brand 142% in urban markets and cut its cost per click by a third.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","f0aed055-5ae6-4477-af91-44110dbfe100","activity-and-entertainment","baby-products\u002Factivity-and-entertainment","Activity & Entertainment",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"205e60c5-a0c5-45b3-9e4d-b9e58e6a0e66","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$64k \u002F month",{"label":44,"value":45},"Insight source","Pre-sale questions and 3-star reviews",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"084bc89d-837c-455d-9ca1-a25d68f0fd53","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$46k \u002F mo","+142%","Revenue, top 20 urban ZIP clusters","$19k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$118k","+84%","Monthly revenue","$64k",{"after":71,"delta":72,"label":73,"before":74},"$0.92","-33%","Cost per click","$1.38",{"after":76,"delta":77,"label":78,"before":79},"9.7%","+43%","Conversion rate","6.8%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"2a3bc94d-46b8-4a77-9004-cf8993e1a96f","challenge",3,{},{"title":52,"markdown":86},"Activity centers and play gyms are large objects entering small homes. The category's listings all compete on the same axis — how many toys, how many settings, how many developmental benefits — and the brand's did too, with a feature list nine bullets deep.\n\nThe questions arriving on the listing were about something else entirely: how big is it folded, will it go behind a sofa, can one person collapse it, does it fit through a standard doorway. The three-star reviews said the same thing in retrospect — good product, nowhere to put it. In apartments, and in the urban markets where a meaningful share of category demand sits, footprint is not a specification, it is the purchase decision.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"2dce6bf1-3ce4-4d62-8eab-481ed6bb095e","approach",4,{},{"title":52,"markdown":93},"We led with the objection instead of burying it.\n\n- **Folded dimensions in the title and first bullet**, with a reference object for scale in the image stack.\n- **The fold demonstrated by one adult** in a sequence of frames, since “easy to fold” is not believed without it.\n- **Space vocabulary indexed** — apartment, small space, foldable, compact, behind-the-sofa storage, drawn from the questions themselves.\n- **Geography used as a read, not a target** — Amazon search ads cannot be aimed at a city, so the lever was the vocabulary; the sales-by-region report was used to confirm the space argument landed hardest exactly where homes are smallest.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"1faf9152-27b3-48d0-9479-c8609b28db33","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Factivity-gear-small-apartment-positioning.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: cheaper space-related terms lifting ad sales in six months.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"e7fcfca9-39b6-4d58-bb43-ca493df1ff83","results",9,{},{"title":52,"markdown":110},"Revenue in the top urban clusters grew 142%, and overall revenue rose 84% to $118k a month.\n\nCost per click fell by a third, which is the side effect of moving from the category's crowded head terms to a set of space-related long-tail searches almost nobody was bidding on. The features the listing used to lead with have not disappeared — they are still there, below the one fact that decides whether a parent in a two-bedroom flat can say yes.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"a8b069a6-f1fc-4f22-9795-98a7ae3b02a8","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Baby activity brand","Our bullets listed thirty developmental benefits. 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Real results, no fluff.",15,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":90,"last_modify":157,"created_at":169,"updated_at":159,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[176,191,206,220],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"toddler-gear-convertible-stage-positioning","case-studies\u002Ftoddler-gear-convertible-stage-positioning-1790060651183.webp",612,"Justifying a $180 chair by counting the three it replaces","Conversion vs. budget rival +71%","The brand's convertible toddler gear lasts from six months to six years, and its listing showed one configuration. Shoppers were comparing a $180 product to a $49 one on the same terms.","Convertible Toddler Gear Case Study","How showing all three stages of a convertible toddler product lifted conversion 71% against budget rivals and doubled accessory attach in eleven months.",[22,186],"c89127c7-631c-451f-bf13-3681edd0f3c4","fd3db25d-7dea-4e8b-b409-8a6dba914b74","toddler-gear","baby-products\u002Ftoddler-gear","Toddler Gear",{"id":135,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":194,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"maternity-brand-plain-language-postpartum","case-studies\u002Fmaternity-brand-plain-language-postpartum-1790060651183.webp",7,613,"Naming what the product is actually for","Unbranded search share 22% → 61%","Postpartum recovery products are searched for in blunt, clinical words at three in the morning. The brand's listings were written in euphemisms and ranked for none of them.","Postpartum Recovery Listing Case","How replacing euphemisms with the clinical words people actually search grew a maternity brand's sessions 204% in seven months.",[21,22],"e7f8c4f5-f1fc-48fc-a39a-4b3e9fb49d72","pregnancy-and-maternity","baby-products\u002Fpregnancy-and-maternity","Pregnancy & Maternity",{"id":136,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"baby-apparel-material-led-repositioning","case-studies\u002Fbaby-apparel-material-led-repositioning-1790060651183.webp",614,"Competing with a supermarket five-pack on fabric, not price","ASP $14 → $29, volume up 47%","A baby basics brand was losing a price war it could never win against mass-market multipacks. It shifted the argument to the one thing a discount five-pack cannot claim.","Organic Baby Apparel SEO Case","How a material-led repositioning doubled a baby apparel brand's average selling price while growing unit volume 47% against mass-market multipacks.",[21,186],"71574fae-761a-4d16-8928-e8ea9fd69d1a","baby-apparel-basics","baby-products\u002Fbaby-apparel-basics","Baby Apparel Basics",{"id":137,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":146,"category_is_enabled":8},"baby-brand-age-stage-catalog-segmentation","case-studies\u002Fbaby-brand-age-stage-catalog-segmentation-1790060651183.webp",600,"Organizing a baby catalog the way parents count months","+68% sessions","A baby brand sold nineteen products to “parents”. Parents do not shop that way — they shop for a twelve-week-old or a crawling nine-month-old, and the catalog said nothing about either.","Baby Catalog Age Stage Segmentation","How mapping a baby brand's catalog to infant age and weight stages grew sessions 126% and lifted conversion without adding a single product.",[21,186],1790082618535]