[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-action-figure-licensed-ip-constraints-en":3,"case-study-blocks-23667c7a-2858-4fcb-9945-4f4f35a28bc6-en":27,"reviews-all-23667c7a-2858-4fcb-9945-4f4f35a28bc6-any-en":138,"case-study-category-ancestors-toys-and-games\u002Faction-figures-and-playsets-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":150,"case-studies-by-ids-2a1b2ac9-e7ee-40aa-820a-ea9c89f0d390,030feb31-3ffc-416c-85ab-1da702e79f75,2621d5bf-1b1d-47b2-8382-5b09230d1d8b,4c4fb97a-7d39-45cc-a802-07203aa46220-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"23667c7a-2858-4fcb-9945-4f4f35a28bc6","action-figure-licensed-ip-constraints","case-studies\u002Faction-figure-licensed-ip-constraints-1790060651183.webp",null,true,9,407,"2026-09-22","2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","en","Building demand when you are not allowed to say the words","Sessions +32%","A licensed figure line could not use the character names it was searched by, and kept having ads rejected and listings flagged for trying. We built the visibility on the terms it does own.","Licensed Toy Listing Compliance Case","How compliant keyword strategy replaced rejected trademark terms, growing a licensed figure brand's sessions 173% and revenue 51%.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","a8c60666-6bee-46a8-9836-e4c300e9caa1","action-figures-and-playsets","toys-and-games\u002Faction-figures-and-playsets","Action Figures & Playsets",[28,53,80,87,94,104,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"13c5247a-a71c-4a8a-8de4-7f60d9b412bd","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$221k \u002F month",{"label":44,"value":45},"Constraint","License permits the product, not the search terms",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"30d81930-83b4-4043-9d28-86b03836489c","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"103k \u002F mo","+32%","Sessions","78k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$334k","+51%","Monthly revenue","$221k",{"after":71,"delta":72,"label":73,"before":74},"0 in 9 months","eliminated","Rejected ads and flagged listings","14 in 12 months",{"after":76,"delta":77,"label":78,"before":79},"22%","-11 pts","ACoS","33%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"6143a1b8-db9c-496c-bc1f-a664863ed390","challenge",3,{},{"title":52,"markdown":86},"The brand holds a license to manufacture, not a free hand to advertise. Its figures are searched for by character and franchise names owned by the licensor, and every time the team put those terms in a title, a backend field or a campaign, something broke: ads were rejected, listings were flagged by brand-registry complaints, and twice a hero ASIN was suppressed for several days.\n\nThe team's response had been to keep trying, a little more quietly each time, which produced fourteen enforcement events in a year and a permanent air of risk over the account. Meanwhile the traffic those terms would have brought was going to resellers who had no license to protect and nothing to lose.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"d734e83c-a362-4771-a11a-c6314f30c135","approach",4,{},{"title":52,"markdown":93},"We stopped fighting for words the brand cannot own and built a search surface it can.\n\n- **A compliance line drawn explicitly** with the licensor — what may appear in a title, what may appear nowhere, in writing rather than by trial and error.\n- **Descriptive and attribute-led keywords** — scale, articulation, material, collector or play grade, display-piece phrasings — a vocabulary nobody owns.\n- **Visual recognition doing the work the words cannot** — the image stack makes the product instantly identifiable without a single restricted term.\n- **Advertising aimed at adjacency** — Sponsored Display on complementary, non-restricted products and categories the same collector buys.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"8dfb418d-97d1-441c-a18f-ef14d491f49c","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Faction-figure-licensed-ip-constraints.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $99k to $150k a month while ACoS falls from 33% to 22% across the 9-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":9,"is_enabled":8,"config":107,"locale_code":14,"data":108},"9babd332-7d68-4296-91ad-e0dcd904efbf","results",{},{"title":52,"markdown":109},"Sessions went from 78k to **103k a month** and revenue rose 51%, while enforcement events went to zero.\n\nThe descriptive vocabulary turned out to be a better business than the restricted one: it is far less contested, so ACoS fell eleven points, and the shopper who searches by scale and articulation is the collector who buys repeatedly rather than the parent buying one thing by name. Nine uninterrupted months also let ranking accumulate, which the old suspension cycle had made impossible.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"e4d125ba-ae86-49f1-9552-a49467929e8a","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Licensed toy brand","Every few months we'd sneak the character name back into a bullet, get flagged and lose a week. Deciding we would never do it again was the actual strategy.","Head of E-commerce",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"22af9284-70e1-4d4b-81cd-57951bdb1ff9","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"06bc1a53-0faf-4947-a133-de7bb15aa712","case_ref",12,{"ids":132},[133,134,135,136],"2a1b2ac9-e7ee-40aa-820a-ea9c89f0d390","030feb31-3ffc-416c-85ab-1da702e79f75","2621d5bf-1b1d-47b2-8382-5b09230d1d8b","4c4fb97a-7d39-45cc-a802-07203aa46220",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":83,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":143,"updated_at":143,"locale_code":14,"name":144,"title":145,"subtitle":146,"intro":7,"meta_title":147,"meta_description":148,"case_count":149},"671488c3-469e-4efc-9f8b-423936787af3","toys-and-games","2026-09-22T11:13:31.177478+00:00","Toys & Games","Amazon Toys & Games Case Studies","Real campaigns we ran for toys & games brands on Amazon — what was broken, what we changed and what it moved.","Toys & Games Case Studies","See how our Amazon agency grows Toys & Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",18,[151,163],{"id":21,"slug":152,"icon":153,"hero_image":154,"is_enabled":8,"sort_order":83,"last_modify":155,"created_at":156,"updated_at":157,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":164,"icon":165,"hero_image":166,"is_enabled":8,"sort_order":31,"last_modify":155,"created_at":167,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[175,191,207,222],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":178,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"plush-brand-vine-launch-reviews","case-studies\u002Fplush-brand-vine-launch-reviews-1790060651183.webp",5,408,"A plush launch that had reviews before it had traffic","First 30 reviews in 6 weeks, not 19","Plush is bought on softness and safety, which a shopper can only judge through other people's reviews. This launch enrolled in Vine before day one and skipped the usual empty-page months.","Amazon Vine Plush Launch Case","How Vine enrollment before launch day gave a plush brand 30 reviews in six weeks and a profitable product in five months instead of a year.",[186,22],"a507b11d-88fb-4b74-98a2-0661de716593","10085479-dd12-43ca-b71a-d3a43d192222","stuffed-animals-and-plush","toys-and-games\u002Fstuffed-animals-and-plush","Stuffed Animals & Plush",{"id":134,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":194,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"educational-toy-parent-buyer-copy","case-studies\u002Feducational-toy-parent-buyer-copy-1790060651183.webp",7,409,"The child plays with it; the adult has to be convinced by it","Conversion 6.4% → 9.7%","An educational toy brand wrote its listings to excite children, who cannot buy anything. Rewriting them for the skeptical adult holding the credit card changed the conversion rate by half.","Educational Toy Listing Copy Case","How writing for the parent rather than the child lifted an educational toy brand's conversion from 6.4% to 9.7% and revenue 72% in seven months.",[21,202],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a9422c98-4337-49c0-95bf-97288e785451","learning-and-education","toys-and-games\u002Flearning-and-education","Learning & Education",{"id":135,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":210,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"kids-craft-kit-browse-node-fix","case-studies\u002Fkids-craft-kit-browse-node-fix-1790060651183.webp",6,410,"Filed under the wrong shelf for two years","+79% sessions","A kids' craft kit brand had been classified into adult hobby nodes at launch. It was competing with professional art supplies, invisible in the kids' category, and nobody had thought to check.","Amazon Browse Node Correction Case","How correcting misclassified browse nodes grew a kids' craft brand's sessions 79% and more than doubled revenue in six months.",[21,186],"d2970aeb-bda1-4395-9af7-008fe034f5dd","arts-and-crafts-for-kids","toys-and-games\u002Farts-and-crafts-for-kids","Arts & Crafts for Kids",{"id":136,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"baby-toy-safety-certification-content","case-studies\u002Fbaby-toy-safety-certification-content-1790060651183.webp",411,"Putting the test certificates on the page, not in the drawer","Conversion 5.8% → 8.6%","A baby toy brand tested every product to standards its competitors did not meet, and mentioned none of it on Amazon. The buyer is a first-time parent deciding what goes in a baby's mouth.","Baby Toy Safety Content Case Study","How putting material and safety-testing detail into the listing lifted a baby toy brand's conversion 48% and cut pre-purchase questions by two thirds.",[21,202],"57efae02-77fd-472c-b7e2-75b9c99c5cdc","baby-and-toddler-toys","toys-and-games\u002Fbaby-and-toddler-toys","Baby & Toddler Toys",1790082636754]