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IHOR DUBOVETSIY

Co-founder & Chief Executive Officer, Profit Whales

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Amazon PPC Campaign Structure
in 2020

Before we dive into the flow and logic of
Amazon PPC Campaign structure, let’s
recap a few key things about it. It’ll take
just a few heartbeats to do so:

What is Amazon PPC campaign?

It’s an obligatory top-level element of any Amazon Sponsored advertising setup. A campaign must include at least one ad group and have some unique attributes, like a daily budget cap, a set of negative keywords, etc.

How do I set up an Amazon manual campaign?

The most straightforward way to set up an Amazon ad campaign is via Amazon Seller Central Account -> Advertising -> Campaign Manager. Just press the “Create Campaign” button (it’s yellow and quite obvious) and follow the instructions.

How much do you spend on Amazon advertising campaign?

You can get away with spending as little as $10/day on Sponsored Ads (e.g. on advertising a $5 military moral patch or $15 plastic bird spikes), or as much as $3000/day on promoting something like a dog barking collar. As long as the ACoS stays below a break-even percentage — it’s still worth it to spend more and sell more of that product!

In the end, it really depends on four things:

How expensive are the clicks for keywords/ASINs relevant to your product?

How sellable is your product already, without Sponsored Ads?

What profit margin can you afford to spend on PPC advertising (what ACoS your product can tolerate)?

The size of the market you operate in.

You can get away with spending as little as $10/day on Sponsored Ads (e.g. on advertising a $5 military moral patch or $15 plastic bird spikes), or as much as $3000/day on promoting something like a dog barking collar. As long as the ACoS stays below a break-even percentage — it’s still worth it to spend more and sell more of that product!

You can get away with spending as little as $10/day on Sponsored Ads (e.g. on advertising a $5 military moral patch or $15 plastic bird spikes), or as much as $3000/day on promoting something like a dog barking collar. As long as the ACoS stays below a break-even percentage — it’s still worth it to spend more and sell more of that product!

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